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FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS

David WillowsDirector of External Relations, ISBwww.twitter.com/davidwillows

Jon MoserDirector. Finalsitewww.twitter.com/jonmoser

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FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS

Let’s get this conversation started…

What have you come here to discuss, learn, think about, share?

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FROM BROCHURES WITHOUT WORDS TO MONITORING YOUR SCHOOL ON TWITTER.COM: THE EMERGING FUTURE OF SCHOOL COMMUNICATIONS

You don’t need to take notes!

This presentation and all related resources will be posted on:

www.finalsite.com/social

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Everything’s changing.

Everything’s becoming more complex.Our kids seem smarter than we are.

And it just keeps on coming.

The way we communicate is changing.

People are becoming angrier

Less rational, more emotionalConversations are boundariless, immediate

We are moving away from McDonaldized to Gourmet Communications

The role of the choice or experience architect is key

3 key questions.

What is the past I need to let go of?

What is the future I need to embrace?

What are the pieces that never change over time?

As we rush headlong

into an exciting futurethe ancient principles of communication

stretching back to ancient times still apply.

StoryTrust

ListenExperience

‘Telling the story of our school

and helping others find their place

in that story’

How do you capture the spirit of a school?

CommunityInclusion

ConversationInnovationChallenge

ResponsibilityInquiryBeauty

ExplorationTeamwork

Success

How do you capture the spirit of a school?

How do you capture the spirit of a school?

One story. A thousand ways of telling it.Yet every time it is told, the story changes.

How do you have good conversations?

Markets are nothing more than conversations… Our only hope is to talk.

How do you have good conversations?

• What conversations are you starting?• With whom?• Using what media?

How do you have good conversations?

How do you have good conversations?

Are you a lurker or do you jump right in?

How do you have good conversations?

What are people saying about you?What stories are they telling about you?

What is your brand identity?

Are you a good listener?

The International School of Brussels - Kattenberg 19, 1170 Brussels. Belgium - Tel: 00 32 (2) 661 42 11 - Fax: 00 32 (2) 661 42 00

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To keep the conversation going….

David Willows PhDDirector of External RelationsInternational School of Brussels (ISB)Kattenberg 19Brussels, Belgium Telephone: +32 2 661 4223GSM: +32 485 732564Skype: davidwillowsBlog: http://davidwillows.squarespace.com www.isb.be