isp mythbusters: how to send better emails

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Matthew Moleski, Executive Director of Compliance Operations, Comcast Autumn Tyr-Salvia, Director of Email Standards and Best Practices, SparkPost

ISP Mythbusters: How to Send Better Emails

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A link to the webinar replay will be provided via email following the presentation

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MYTH 1: ISPs are quick to block for any infraction

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FALSE: ISPs block you based on a variety of reasons

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MYTH 2 All ISPs are impossible to reach when I have a problem

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FALSE: Some ISPs are harder to reach than others, but they all employ mechanisms for you to contact them

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MYTH 3 Engagement matters to getting my message delivered to my recipient

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TRUE: Engagement does matter—in terms of how your customer interacts with your message

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MYTH 4 Opens and clicks are how ISPs determine engagement with your customers

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FALSE: Not necessarily. It depends on the ISP you are sending to and what they measure

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MYTH 5 Because I made it into my customer’s inbox once, I will get in every time

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FALSE: Not necessarily. It depends on how your recipient interacts with your message

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MYTH 6 If my mail isn’t getting through, I need a new IP address

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FALSE: No. You need to look at your sending practices and make sure you are following best practices

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MYTH 7 If I get marked as spam once, then I’ll be blocked in the future

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FALSE: Not necessarily. Being marked as spam by an ISP is determined by a number of factors

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MYTH 8 If I’m on a blacklist, then I’m automatically blocked by ISPs

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FALSE: If you are on a blacklist, you will get an email telling you why, and you can work to get delisted

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MYTH 9 Different ISPs have different rules for accepting email

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TRUE: Different ISPs have different rules and they change

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MYTH 10 If I send 3 emails a week to the same person, I am increasing my chances of getting blocked

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FALSE: If you send 3 unwanted emails and they are marked as junk, then yes, you are increasing your chances of being blocked

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