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Upcoming Industry Events
Society of Architectural History 67th Annual Conference April 9—13, 2014
The Society of Architectural Historians will hold its 67th Annual
Conference in Austin, Texas, a rapidly growing city with a diverse
architectural and cultural heritage. The conference will feature 35
paper sessions, the SAH Austin Seminar, Graduate Student Lightning
Talks, tours of Austin's architecture and landscapes, and other
events.
The international conference offers the opportunity to present new
research, exchange ideas and network with people and organizations
from across the globe, including architectural historians, art
historians, architects, preservationists, landscape architects, urban
planners, nonprofits, and civic leaders.
Learn more.
AIA Convention June 26—28, 2014
Connect with the world’s brightest architects, designers, innovators,
and provocateurs at AIA Convention 2014 at McCormick Place in
Chicago.
We’re inviting you to be a part of an experience that is designed with
purpose. A reimagined AIA National Convention that presents a
fresh, new approach to how architects learn, engage, and connect
with one another..
Learn more.
PANDUIT
JOURNAL OF
TECHNOLOGY
DESIGN TRENDS
DesignerLink
PROFESSIONAL
DEVELOPMENT
USGBC NEWS
The House of
Representatives recently
took a major step in
advancing building
efficiency legislation with
the passage of H.R.
2126, the Energy
Efficiency Improvement
Act. With regards to
federal building
efficiency, the bill
promotes federal data
center energy efficiency
Read full article.
AIA NEWS
Architecture firm billings
continued to increase at
a modest pace in
February, with an
Architecture Billings
Index score of 50.7 (any
score over 50 indicates
billings growth). Slightly
more firms reported
improving conditions in
February than in
January, but overall,
billings growth remains
sluggish.
Read full article.
Industry Business Trends
Cisco transceiver sends 40G over
duplex multimode fiber cabling
Cisco announced that with the introduction of its
QSFP 40G BiDi (bidirectional) transceiver, it “allows
zero-cost fiber migration by reusing the current 10-
Gbit/sec cabling for 40-Gbit/sec device connectivity.”
The company says it does so via the fact that the
QSFP 40G BiDi, with duplex LC ports, enables 100
meters of 40G transmission over OM3, 125 meters
over OM4 fiber, and 150 meters over certain
“OM4+” fibers.
In a technical paper titled “Migrate to a 40-Gbps
Data Center with Cisco QSSFP BiDi Technology,”
the company makes the case for its transceiver
technology, taking direct aim at “the need for a
major upgrade of the cabling infrastructure” when
transitioning from 10G to 40G, “which can be too
expensive or disruptive to allow data centers to
quickly adopt and migrate to the 40-Gbit/sec
technology.”
The paper reads, in part, “Existing short-reach
transceivers for 40-Gbit/sec connectivity in a QSFP
form factor … use independent transmitter and
receiver sections, each with 4 parallel fiber strands.
For a duplex 40-Gbit/sec connection, 8 fiber
strands are required. Both QSFP SR4 and QSFP
CRS4 use MPO 12-fiber connectors. As a result, 4
fiber strands in each connection are wasted.
“With existing QSFP transceivers, each direct
connection between two devices requires an MPO-
to-MPO 12-fiber cable. In the case of structured
cabling with patch panels and fiber trunks, a 40-
Gbit/sec connection needs MPO-to-MPO fibers
between devices and patch panels, and 4 duplex
multimode fibers in the fiber trunk.
Read full article.
this issue
Industry Business Trends P.1
New Resources P.2
Multimode Fiber:
Understanding Chromatic Dispersion P.4
Case Study: Hertz Corporation P.6
Learn More about Panduit P.7
I S S U E
Q 1 2 0 1 4
06
DesignerLink Issue 06 Q1 2014
COMPLEMENTARY SERVICES
Data Center Physical Infrastructure Design Service for Cisco Nexus® 9000
Ensure that the foundation on
which your Nexus network
functions is optimized for power,
cooling, space and connectivity to
deliver a robust, reliable and
operationally efficient design.
Learn more.
Streamlined Deployment Solution for 40– and 10-Gpbs Network Architecture Using Cisco Nexus 6000 Series Switches
Today’s data center networks are faced with more complex cabling systems and
architecture as bandwidth requirements increase.
Data center operators are constantly looking for technological innovations to gain a
competitive advantage. The emergence of virtualization and cloud technologies has
allowed many data centers to succeed at differentiating and creating advantage.
Unfortunately these advances do not occur without operational consequences that
were unintended or unforeseen. The result of this evolving IT landscape has many
enterprises reconsidering all facets of the data center because next-generation
technologies require levels of bandwidth and latency that most networks were not
designed to support. In order to take advantage of the full potential of these
technologies, enterprises need a network that can handle the strains that these new
technologies introduce.
The foundation of the data center has always been the high-speed switching
equipment and the cabling that ties all the devices together. As the migration from the
physical dedicated architectures moves faster toward virtualization and cloud
computing, the need for higher bandwidth, lower latency, and management
simplification is critical. The Cisco Nexus 6000 Series Switches provide a solution to
these issues now and also ensures investment protection for the future.
As virtualized environments are adopted by more enterprises, the pressure they apply on the network
infrastructure will continue to cause IT and facility stakeholders to reconsider the network architecture they
use. The Cisco Nexus 6000 Series was created to optimize network performance to allow virtualized
environments to function without the restrictions that traditional network architecture can impose. For a Cisco
Nexus 6000 Series switching platform network to operate at the highest level, it requires a physical
infrastructure built to help ensure superior performance. The Panduit Physical Infrastructure Solution gives
Cisco the performance, flexibility, and reliability needed to operate without constraints.
Download full technical brief.
New Resources Simplified 40-Gbps Cabling Deployment Solutions with Cisco Nexus® 9000 Series Switches
With the ever expanding bandwidth needs that
virtualization and cloud technologies have
applied to the data center network, staying
ahead of the curve is extremely important to
maintain a competitive advantage.
Data centers are undertaking some profound
changes due to the ongoing data center
consolidation, virtualization and cloud
technology, and increasing demand on
application workload extensity and agility. All
these driving forces are changing every facet of
data center, flattening its topology from the
traditional core-aggregation-access 3-tier design
to the spine-leaf 2-tier architecture, boosting its
bandwidth capacity from 1GE at access and
10GE at aggregation to 10GE at leaf and 40GE
at spine, and morphing its operational model
from per-box CLI manual approach to system-
level automated process through Restful API.
While performance, bandwidth and latency are remaining as most important elements in datacenter
networks, management and operational agility and simplicity have elevated themselves to the top of mind
of datacenter architects and operator.
Cisco Nexus® 9500 and 9300 series switches are the next generation products aiming to take datacenter
networks through all these transitions and even beyond. With their unprecedented performance and port
density, they are well suited in both the traditional 3-tier design and the spine-leaf design providing
forwarding capacity for fast increasing server-to-server traffic. They’re also equipped with unmatched
programmability and automation functionalities to transform datacenter network management model.
As virtualized environments are adopted by more enterprises, the pressure they apply on the network
infrastructure will continue to cause datacenter stakeholders to reconsider the network architecture they
use. The Cisco Nexus 9000 Series was created to optimize network performance to allow virtualized
environments to function without the restrictions that traditional network architecture can impose. For a
Cisco Nexus 9000 Series switching platform network to operate at the highest level, it requires a physical
infrastructure built to help ensure superior performance. The Panduit Physical Infrastructure Solution gives
Cisco the performance, flexibility, and reliability needed to operate without constraints.
Download full technical brief.
A Deeper Look at Signature Core™ Fiber Optic Cabling System Benefits
For high-speed Data Center and Enterprise optical communication
networks, basic optical loss and dispersion − the spreading out of
optical signals − are the most important factors that will determine
overall network performance. Utilizing high performance (low loss)
connectivity and fiber cable as well as following industry standardized
practices of cable routing (e.g. maintaining bend radius control) are the
best ways to minimize signal impairments from excessive optical loss.
Traditional techniques of minimizing signal impairments by reducing
the total dispersion have been built upon simplified system models that
do not consider the interaction of the two primary types of
dispersion in MMF networks: modal dispersion and chromatic
dispersion. The net effect is that these simplified systems models do
not accurately provide a worst case estimate of network performance
as they were intended, and the transceiver and fiber have been
optimized independently, thereby ignoring potential performance
improvements by designing them as a system.
By considering both modal and chromatic dispersion together,
customers can experience significant improvements which result in a
better system model that can more accurately predict performance.
Panduit’s Signature Core™ Fiber Optic Cabling System fiber was
designed to account for the interaction of modal and chromatic
dispersion and compensate for these effects to provide a
communication system (transceiver and fiber combination) with
minimum total dispersion.
This system provides the best of both performance improvements by
compensating modal and chromatic effects while simultaneously
eliminating the potential combination of chromatic and modal
dispersion, which can cause a significantly degraded system
performance.
Panduit’s Signature Core™ Fiber Optic Cabling System is the only
MMF to correct modal and chromatic dispersion because it is designed
to counterbalance both of these dispersive effects and therefore
minimize total dispersion. This fiber is 100% OM3 and/or OM4
standards compliant and therefore fully backwards compatible with all
other standards compliant laser-optimized OM3 and OM4 cable.[4,5]
For those channels that are the most demanding in terms of reach,
connectivity budget or performance requirements, Panduit’s Signature
Core™ Fiber Optic Cabling System MMF provides network designers
and operators with the highest performance fiber available to meet the
most demanding applications and Data Center architectures.
Read full white paper.
COMPLEMENTARY SERVICES
Data Center Physical Infrastructure Design Service for Cisco Nexus® 6000
Ensure that your physical
infrastructure properly and fully
supports the full performance of
the Cisco Nexus® 6000 Series
Switch to meet your current and
long-term IT goals.
Learn more.
This short webinar reviews the issues facing data center professionals, distortion and its impact on system performance and how the Signature Core™ Fiber Optic Cabling System corrects distortion. Watch now.
Multimode Fiber: Understanding Chromatic Dispersion
Availability Latency Throughput
Simplified representation of 2a) modal dispersion and 2b) chromatic dispersion in MMF
COMPLEMENTARY SERVICES
Data Center Physical Infrastructure Design Service for Cloud Networks
Take advantage of new
features such as BiDi optics for
seamless 10 Gig to 40 Gig
migration (and eventual
migration to 100 Gig).
Learn more.
Data Center Technology Partnership with Cisco
(www.panduit.com/cisco)
Cisco and Panduit provide solutions that optimize data centers to help
customers increase agility and optimize operational efficiency. Panduit's
Unified Physical InfrastructureSM (UPI)-based solutions connect, manage,
and automate critical infrastructure systems. By extending and converging
the business infrastructure across all core systems, Panduit provides
customers with a smarter, unified business foundation. The partnership
between Panduit and Cisco helps customers manage risk within the
physical infrastructure by intelligently converging physical and logical
systems.
Visit the site.
Signature Core™ Fiber Optic Cabling System
(www.panduit.com/signaturecore)
This revolutionary advancement in multimode fiber communications
systems delivers the ultimate in reach and design flexibility, compensating
for both modal and chromatic dispersion. Signature Core™ Fiber Optic
Cabling System delivers verified optical performance and signal integrity
beyond 10/40/100 Gb/s Ethernet and 8/16 Gb/s Fibre Channel standards
requirements. Signature Core™ Fiber Optic Cabling System Enables
Cisco 40G BiDi Optical Module to Reach 150 Meters
Visit the site.
Architects, Engineers and Consultants
The Architect, Engineer and Consultant resource center was created
specifically for the design community. This site gives you easy access to
relevant business and technology information as well as links to design
tools and Panduit’s innovative products and solutions. Visit the site.
Want to Learn More About Panduit Solutions?
Upgrading a Data Center to Accommodate More
Value-Added Technologies
Hertz Corporation, a world leading provider of car
rental services, needed to upgrade the Hertz Data
Centers in Oklahoma City, Oklahoma with new power
and cooling systems and provide it with capabilities
that would handle Hertz’s business demands for at
least the next 15 years.
The Hertz Corporation was looking for this upgrade to
consist of the most current innovations in Data Center
solutions including a design of all pathways and
cabinet layout in a new white space, a migration
pathway that would move seamlessly from the
existing space to the new space, which would include
the capability to move existing cabling from 10 Gig to a
future ready 40 Gig/100 Gig. The Hertz Corporation
envisioned this upgrade to occur in four phases.
Ultimately, the Hertz Corporation needed a solution that would accommodate the essential requirements
associated with establishing future-proof data centers as well as one that would help the company run its
centers as efficiently as possible for complete optimization. In conjunction with this solution, Hertz needed a
solutions provider that understood their commitment to customer service levels, quality, and reliability and
could address their ultimate goals by accurately assessing their needs. Reliability and high availability are
critical to Hertz’s worldwide operations, and the upgrade could only occur without interruption or delays. To
help secure its requirements, Hertz chose Panduit’s Intelligent Data Center physical infrastructure
solution to perform the upgrade. According to Rob Moore, Hertz Staff Vice President, Global Information
Technology Services, “We saw that Panduit had a complete end-to-end solution and we wanted to be
partnered with a company that could see the big picture, while committing to a seamless implementation.”
See how Panduit helped Hertz.
Case Study: Hertz Corporation
NEW!
NEW!
Upcoming Industry Events
Society of Architectural History 67th Annual Conference April 9—13, 2014
The Society of Architectural Historians will hold its 67th Annual
Conference in Austin, Texas, a rapidly growing city with a diverse
architectural and cultural heritage. The conference will feature 35
paper sessions, the SAH Austin Seminar, Graduate Student Lightning
Talks, tours of Austin's architecture and landscapes, and other
events.
The international conference offers the opportunity to present new
research, exchange ideas and network with people and organizations
from across the globe, including architectural historians, art
historians, architects, preservationists, landscape architects, urban
planners, nonprofits, and civic leaders.
Learn more.
AIA Convention June 26—28, 2014
Connect with the world’s brightest architects, designers, innovators,
and provocateurs at AIA Convention 2014 at McCormick Place in
Chicago.
We’re inviting you to be a part of an experience that is designed with
purpose. A reimagined AIA National Convention that presents a
fresh, new approach to how architects learn, engage, and connect
with one another..
Learn more.
PANDUIT
JOURNAL OF
TECHNOLOGY
DESIGN TRENDS
DesignerLink
PROFESSIONAL
DEVELOPMENT
USGBC NEWS
The House of
Representatives recently
took a major step in
advancing building
efficiency legislation with
the passage of H.R.
2126, the Energy
Efficiency Improvement
Act. With regards to
federal building
efficiency, the bill
promotes federal data
center energy efficiency
Read full article.
AIA NEWS
Architecture firm billings
continued to increase at
a modest pace in
February, with an
Architecture Billings
Index score of 50.7 (any
score over 50 indicates
billings growth). Slightly
more firms reported
improving conditions in
February than in
January, but overall,
billings growth remains
sluggish.
Read full article.
Industry Business Trends
Cisco transceiver sends 40G over
duplex multimode fiber cabling
Cisco announced that with the introduction of its
QSFP 40G BiDi (bidirectional) transceiver, it “allows
zero-cost fiber migration by reusing the current 10-
Gbit/sec cabling for 40-Gbit/sec device connectivity.”
The company says it does so via the fact that the
QSFP 40G BiDi, with duplex LC ports, enables 100
meters of 40G transmission over OM3, 125 meters
over OM4 fiber, and 150 meters over certain
“OM4+” fibers.
In a technical paper titled “Migrate to a 40-Gbps
Data Center with Cisco QSSFP BiDi Technology,”
the company makes the case for its transceiver
technology, taking direct aim at “the need for a
major upgrade of the cabling infrastructure” when
transitioning from 10G to 40G, “which can be too
expensive or disruptive to allow data centers to
quickly adopt and migrate to the 40-Gbit/sec
technology.”
The paper reads, in part, “Existing short-reach
transceivers for 40-Gbit/sec connectivity in a QSFP
form factor … use independent transmitter and
receiver sections, each with 4 parallel fiber strands.
For a duplex 40-Gbit/sec connection, 8 fiber
strands are required. Both QSFP SR4 and QSFP
CRS4 use MPO 12-fiber connectors. As a result, 4
fiber strands in each connection are wasted.
“With existing QSFP transceivers, each direct
connection between two devices requires an MPO-
to-MPO 12-fiber cable. In the case of structured
cabling with patch panels and fiber trunks, a 40-
Gbit/sec connection needs MPO-to-MPO fibers
between devices and patch panels, and 4 duplex
multimode fibers in the fiber trunk.
Read full article.
this issue
Industry Business Trends P.1
New Resources P.2
Multimode Fiber:
Understanding Chromatic Dispersion P.4
Case Study: Hertz Corporation P.6
Learn More about Panduit P.7
I S S U E
Q 1 2 0 1 4
06
DesignerLink Issue 06 Q1 2014
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