it all starts with the domain: the gtld revolution

It all starts with the domain

Nick Leech

Join the dot expansion

Global Top Level Domains (GTLDs)

“New generic Top-Level Domains (gTLDs) [will]…pave the way for increased consumer choice by facilitating competition among

registry service providers.”

& many, many more…

1985 1988 1996 2001 2002 2004 2005 2006 2007 2011 2012 2013-20150

100

200

300

400

500

600

700

5 6 7 11 13 14 18 19 20 21 22

639

The tidal wave of new gTLDs

gTLDs in numbers

gTLDs in numbers

gTLDs in numbers

Over 2 million domains registered

Feb Mar Apr May Jun Jul Aug Sep0

500000

1000000

1500000

2000000

2500000

3616

196450

440141

677273

898113

1418707

1813784

2045609

Choosing the right domain for you & your clients

Choosing the right domain for you & your clients

Innovation

Choosing the right domain for you & your clients

.photography

Choosing the right domain for you & your clients

Location specific

Choosing the right domain for you & your clientsTrust

Choosing the right domain for you & your clients

Single worded

Extra thoughts for web designers & resellers

Look at the size of the market

.CLUB

Night club

Football

GolfYouth club

Book club

Extra thoughts for web designers & resellers

Length of the domain name

Extra thoughts for web designers & resellers

Affordability

Convincing your customers

What does my existing domain say?

PJBDesign .com.london.guru.media

Convincing your customers

Think beyond brand protection

Convincing your customers

Community building

Convincing your customers

Promote location

Source: http://www.standard.co.uk/business/business-news/londoners-spend-twice-as-much-online-study-shows-9258866.html

Impact on search

gTLDs can rank well in search

Relevant content is still champion

Use SEO best practice

3 key things to remember

Think about the future

Be unique

3 key things to remember

Protect Yourself

3 key things to remember

Case Study

I am super happy to have an original and unusual

domain, and it is far more in sync with what I do

than the generic dot coms.

Thank you

Nick Leech