it communa workshop #3 mailchimp
Post on 05-Aug-2015
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Today’s topics
• MailChimp WTF• Why would you need that• What can it do for me• How do I make it work• What’s the damage
What is
• Email marketing service
• Web-based + mobile app
• Freemium model (free + premium)
• Part of Rocket Science Group• Transactional email app Mandril• SMS subscribers app Gather
Email marketing
• 3.600.000.000 email accounts (2,4B users)
• 54% of business emails are for marketing
• 91% of consumers check their email daily,76% of email opens occur <= 2 days
• ROI of 4.300%18 Stats Email Marketers Ought to Know, http://blog.hubspot.com/marketing/email-marketing-stats-list
Email marketing
• Only 11% of emails are mobile responsive
• 33% open emails by the subject line
• 70% brands don’t personalize their emails
• 34% companies have email marketing teams
• 52.9% consumers never ‘opt down’100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/
Email designer
• Built-in visual elements
• Photo editor
• Collaboration features
• Test and preview in mobile
• File manager, links checker
Subscriber profiles
• Full contact details, Custom fields, notes
• Activity tracking, purchase history
• Lists, segments (e.g. source, location)
• Conversations
• Similar subscribers
Automation - personalization
• Welcome new customers
• Follow on website activity
• Use purchase data
• Email about events
• Monitor performance, people in each step
Automation - personalization
• Auto-schedule messages e.g. “Nice to meet you” 3 days after registration
• Follow on website activity
• Use purchase data
• Email about events
Reports
• Interactive graphs, printable reports
• Subscriber activity, revenue, opens by location, bounces, unsubscribes
• Industry comparison, trends
• Click maps
Platform building
• Owned medium vs. Social
• Signup forms everywhere
• Email database → Campaigns
• CRM integration
Integrations
• 700 integrations (44 pages)
• divided in collections such as:• Drupal, WordPress, Google, Social• Magento, Salesforce, Shopify• Musicians, Nonprofits, Publishers
Let’s build our MailChimp
• Build a list
• Design a newsletter
• Hit big red “Send” button
• Track the results
Pricing
Entrepreneur
● Up to 1,200 subscribers or,up to 2,000 e-mail sends per month
● No automation, spam filter diagnostics, no delivery by time zone, Social Pro feature○ Free
Pricing
Growing business
● All features, unlimeted e-mails, feesper subscribers○ 501 - 1,000, €12.26○ 2,800 - 5,000, €40,87○ 5,801 - 10,000, €61,31○ PayAsYouGo, 7,500 e-mails, €122,61
F.A.Q. - Ask me anything
❏ Google Analytics integration
❏ Social Media integration
❏ Optimal sending time
❏ Spam safeties
Trivia - Homework• 2014 for MailChimp, http://mailchimp.com/2014/• The anatomy of a successful logo redesign, link• Awesome brand guidelines, link• Fucking awesome email marketing guides, link• Unbelievable data research, link• Lovely blog, link• Experts directory
How was 2014 for ?• 39,730,812 campaigns (151 McConaughey)
• 100,500,000,000 emails sent
• 26,975,867,587 opens• 441,843 A/B tests• 5,533,426 segments• 2,891,798 new email addresses added
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