it transformation in the world of etsy

We fix it, every second for everybody.

IT Transformation in the world of Etsy1

We fix it, every second for everybody.2

Short Introduction

The World according to Gartner

The World according to Etsy

Lessons for IT-Transformation

our agenda

We fix it, every second for everybody.3

my roles in IT

Littlebit weird Sits closer to the boss

Thinks too hard

Pulls levers & turns knobs Easily excited

Yells a lot in emergencies

Has the vision Uses his charm to get

things done Keeps his calm Saves the Enterprise!

We fix it, every second for everybody.4

new IT according to Gartner

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Systems of Record

Systems of Differentiation

Systems of Innovation

gartner pace layer model

The Gartner solution?

80%

15%

5%% of IT spend

Mobile

Software anything

Smart M

achines

3D Printing

WebScale IT

Cloud/C

lient Arch.

Personal Cloud

Apps

Internet of Things

Hybrid C

loud

Or Not?

We fix it, every second for everybody.66

welcome Etsy

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who is Etsy?

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more Etsy’s?

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Share one purpose across all functions: innovate or die!

e.g. Etsy: 30 innovations per day!

Develop & Deploy all innovations everyday

Hire the best and build a culture that loves engineers

Risk encouraging culture / embracing failure

Encourage experimentation

Measure everything (A/B)

what do these companies have in common?

We fix it, every second for everybody.10

radical rethink IT

Current IT New IT

Legacy First Mobile First

Centralized Extremely de-centralized

Pace Layers (at best) Warp-speed on all layers

Deploy 4 times per year Deploy 4.000 times per year

Business - Development - OPS Scrum-DevOps

We fix it, every second for everybody.11

new IT is C.A.L.M.

Culture

Automation

Lean & Agile

Measurement

We fix it, every second for everybody.12

People who don’t take risks,

generally make about two big

mistakes per year.

!

People who take risks, generally

make about two big mistakes per

year.

culture for risk & failure

Peter Drucker Tom Peters

We fix it, every second for everybody.13

automation of all IT

Automated Deployments / One-button delivery

Platform not ready for Deploy = L1

Production and pre-prod are identical at all levels and we

are fundamentalists about this

Near to 100% test automation

Never roll back, always roll forward

Our future is NO.OPS or ’Infrastructure as code'

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infrastructure as code?

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lean and agile

N = # of deploys

P = probability of site/system degradation

S = average severity of degradation

T = time to detect / resolve

Expected Downtime (or E.D.) = N x P x S x T

The case for continuous delivery

We fix it, every second for everybody.16

before after

N = # of deploys

P = probability of site/system degradation

S = average severity of degradation

T = time to detect / resolve

Before AfterN = 1

P = 0,5

S = 0,7

T = 100

N = 250

P = 0,1

S = 0,05

T = 5

E.D. = 35 E.D. = 6,25

We fix it, every second for everybody.17

measure in business terms

Business: “I want to find out whether!buyers will favor a single!price for the product that!includes shipping.”

Time: < 8 hoursStaff: One

We fix it, every second for everybody.18

science fiction?

"The Future is already here. It’s just not very evenly distributed”

!

(William Gibson, novelist and inventor of the word 'cyberspace’)

We fix it, every second for everybody.19

please reach out

www.jitscale.com

pvdmarck@jitscale.com !+ 31 6 24 26 1059 !

www.linkedin.com/in/paulvandermarck !www.facebook.com/paul.vandermarck

www.business-it.nl