itc group presented by psrms
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Presented BY:Priti Rathor
Sachin SonawaneRahul Pawar
Mrunaal InglesSantosh Sananse
INTRODUCTION (BCG matrix)
BCG (Boston Consulting Group Matrix)
Founded in 1960’s
He developed the Curve.
Concept BCG is Relative Market Share.
ITC PlanningWhich type strategy & portfolio run in business.
Involve line managers in the planning process.
Do not confuse making strategy planning.
The discipline involved in strategy planning with
satergy thinking.
Boston Consulting Group Portfolio
Time
Introductory Phase “?”
Growth Phase “Star”
Sales V
olume
Mature Phase “Cash Cow”
Decline Phase “Dog”
Source: Das Boston-Consulting-Group-Portfolio
ITC Different Segmentation Cigareattes
FMCG – Other
Hotels
Agri Business
Paper and Packaging
ITC Performance FY 2008-09SEGMENT-WISE PERFORMANCE (% YOY)
FY08 GROWTH (%)
FY07GROWTH (%)
GROWTH (%)
Sales (Rs m) 236696 211102 12
Cigarettes 138256 128337 8
FMCG – Others 25111 16895 49
Hotels 11002 9857 12
Agri Business 38684 35013 10
Paper and Packaging
23643 21001 13
Cigarettes ITC has undertake an average price increase
prices 3%.
Cigarettes 138256 128337 8%
FMCG - OthersBranded foods reported just 23% increase in
sale.
Sharp increase Commodity prices. New FMCG business to expand from Rs2.2b
in FY08 to Rs4b in FY09.
FMCG – Others 25111 16895 49%
HotelsHotels reported 12.5% increase in sales.
ITC Hotels acquire 5% share in market
They are increase room rental 10-15%.
Hotels 11002 9857 12
Agri BusinessITC Agri Business contributed 35% share.
ITC growth was supported by strong.
Agri Business reported 10% increase in sales.
Agri Business 38684 35013 10
Paper and PackagingPaper and Packaging increase sale 13%
ITC Paper and packaging sales increase
contributed 30% share.
Paper and Packaging
23643 21001 13
ConclusionAs long as management understands that the
BCG Growth/Share Matrix generates options which require further analysis and validation, this tool can greatly enhance strategic decision making
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