itc sunfeast rural mrktng
Post on 13-Jan-2017
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RURAL MARKETING SURVEY ON SUNFEAST
NAME- ABDUL AFNANROLL NO.- 401
Cmpany profileType PublicIndustry ConglomeratePredecessor W.D. & H.O. Wills
Founded July, 2003(as Imperial Tobacco Company of India)
Headquarters Kolkata, West Bengal, IndiaKey people Y C Deveshwar, (Chairman)
Revenue INR 48,176 Crores (US$ 7.81 billion) (2013-14)
Number of employees 25,959 (Mar 2013)]
Divisions ITC Infotech, Surya Nepal Pvt. Ltd.
Website www.itcportal.com
LocationsNORTH – EAST, NCR, DELHI-110053,INDIA
NANGLIPUNA, GT-KARNAL ROAD, DELHI,INDIA
Market Share
Products
Shops at rural areas
Production houses and warehouses
Supply chain
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Parle vs sunfeast
Basis Parle-g Sunfeast glcosedemand More than others Less than parlePackaging Better than others goodAttraction Most attractive AttractivePrice Very good GoodProduct availablity Very good good
Knorr vs sunfeast
Basis Knorr yippeeDemand Average Highsupply Good GoodAttraction Less Attractive AttractivePrice Good GoodAdvertisement Good Good
Questions Which is the best brand from sunfeast, parle,
anmol and britania ?Which is the best item of sunfeast from
noodles and biscuits ?Is advertisement strategy of sunfeast attractive
?Is pricing stratagy good?What is the supply chain of sunfeast?
Suggestion Sunfeast should cover more rural areas.Sufeast should think over the price strategy
for rural market.Sunfeast should launsh small packs of their
products for rural areas.
THANK YOU
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