jabez lebret lawyernomics 2015

Jabez LeBret jabez@gngf.com

Co-Author #1 Best-Selling Legal Marketing Book 2015 Edition Soon

Scholarship

Video

Content

Hosting

Directory Listings

Mobile Sites

Search

SocialMedia

Websites

Analytics

SUCCESSFULLAW FIRM

WEB PRESENCE

Website Social Links Content Hosting Directories Mobile Video

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Traffic + Conversions

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Traffic + Conversions

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Traffic + Conversions Just Posting is Pointless Page Post Ads Mobile Optimized Not Right Side Ads Psychographic Targets

Links On/Off Site

Traffic + Conversions No Text Above Ad Image Altered Adjust Headline & Copy

Social Links On/Off Site

Traffic + Conversions

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Traffic + Conversions Direct Link to Website Infographics Group Boards Pinable Images

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Traffic + Conversions

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Traffic + Conversions Almost 100% Mobile Image Driven Story Sharing Hashtags Heavily Used Comment Back

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Traffic + Conversions

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Traffic + Conversions

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Traffic + Conversions Geo-Specific Practice Area Get Personal Use Data Not in Navigation

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Traffic + Conversions

I Don’t Buy Links Often But When I Do…

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Traffic + Conversions Links Still Matter Be Careful Contextual v Link Scholarships Rock

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Traffic + Conversions

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Traffic + Conversions Instructions on Your Website Infographic About Scholarship Pre-Written Emails Call Schools Video v. Essay – Easy Choice

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Traffic + Conversions

Contextual Link from .edu

Content Links On/Off

Traffic + Conversions

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Traffic + Conversions

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Traffic + Conversions Video Quality Less Than 90sec Content Only Promote on FB Transcribe

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Traffic + Conversions

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Traffic + Conversions

Social Content Links On/Off Site

Traffic + Conversions Get Creative – TOMA

4th of July Thanksgiving Memorial ½ Birthday

Jabez LeBret jabez@gngf.com