jack eckels' pitch
Post on 08-Aug-2015
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My Task at HandYou have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.
How I will achieve the Task
To make sure I will complete this task to it’s highest quality, I need to do the following:• Audience is ABC1 to ABC12 males• Ensure I make the magazine look as
professional as possible through high quality content and materials
• Make sure there is a gap in the market for this magazine
• Self-financed• Related to an audience aged 16 - 25
Things to think about
Secondary Audience»My Secondary Audience is the
Northern Echo readers, siblings of TA, and female audiences.
• In order to avoid offending the secondary audience, I will include: no nudity, no inappropriate content and give stories that will appeal slightly to this audience also.
Things to think about• I have to follow 5 rules from the the constraints (the press
complaints commission) » To ensure trespassing doesn’t occur I will gain consent
from the land owner to be allowed to access the area and to take photographs on it.
» It is very important to ensure that informed consent is given before questioning, photographing or publishing information about an individual.
» I will be considerate and caring when discussing sensitive topics such as illness, shock and grief.
» I must ensure all information is confidential therefore not giving out information about an individual e.g. name, age and race. Unless permission is given.
» I must ensure that all information about a topic, individual or organisation that is published is accurate.
My Unique Selling Point
Mode does not only concentrate on fashion, cars, music and fitness/sports, like stereotypical men’s lifestyle magazines, it will focus on one area of my target audience, which is the hipster/alternative tribe.
Brief of my idea
I discussed my magazine’s genre, design and target audience within a focus group and gained this feedback.
“I like your choice of genre, it links with the stereotypical topics of men’s lifestyle magazines but makes it more appealing to a
specific tribe within the target audience.”
“I really like the design for the front cover, contents page and main DPS, it’s very graphic and visually impressive.”
“I am a bit confused about the target
audience, is it a branch of ABC12, like a tribe?”
Genre Research
• Male role model as main image
• Active Layout• Includes most
article topics on the front page
• All Sans Serif• Bold Fonts• Plain 3-colours
How this affects my magazine:• Fonts• Layout
(sell-lines, positioning etc.)
• Imagery
Genre Research
• Colourful• Variable
Images• Variety of
fonts• All Sans Serif• Mix of
regular and bold fonts
How this affects my magazine:• Fonts• Layout • Imagery• Colours
Mock Ups
The Goods• “The logo is clever”• “The layout is of high-
standard”• “The lighting on the model
is good, especially how it bounces off the face”
The Bads• “Too much blank space”• “Text-based content isn't
up to industry standard, and the title is no where to be seen”
Mock Ups
The Goods• “The colours contrast well
with one another”• “The design looks good
and professional”• “Not much blank space”
The Bads• “Needs more colours”• “Text-based content isn't
up to industry standard”
The Name
MMODE
• Short but bold• Sounds professional• Can relate to genre
• Definition of MODE – “a fashion or style in clothes, art, literature, etc.”
The Aims
MMODE• To appeal to a certain branch of ABC12
• To appeal to the Indie/Alternative branch aged 19 – mid 30’s• Puts an indie/alternative touch on all of the topics
• Appealing to less intelligent to reasonably intelligent readers• Changes the stereotypical men’s lifestyle magazine outlook
through doing these things
Colours
Abadi MT Condensed Light
Arial BlackCoolveticaImpact
FutaraBasic title font
American Typewriter
Arial A DAY WITHOUT THE SUN
Fonts
Overall Product
• Front Cover• Content• Article 1 – Style Bible: Jake Fraser
Fashion Tips• Article 2 – Affordable Car of the Year• Article 3 – Healthy Life brings a Sexy
Wife
Article Details
Front CoverImages – passive, window to future self, close-upLayout – clear, professional, classy, a lot of emptinessFonts – both bold and thin, capitalised, clear, (sans) serifColours – black, purple-blue, yellow-orange-red
Article Details
Contents Page
Images – active, long range, explosiveLayout – clear, professional, explosiveFonts – bold, serif and sans serif, clearColours – vibrant, rule of 3,purple, orange and black
Article Details
Style Bible: Jake Fraser Fashion Tips
Images – distorted, long-range and close ups and graphics Layout – clear, spread out, break out boxes and obscureFonts – sans serif fonts, clear, bold and thinColours –purple-blue, orange and black
Article Details
Affordable Car of the Year
Images – window to future self, passive, professionalLayout – ordinary/professional, clear Fonts – sans serif, clear, boldColours – white, light blue and red, bright.
Article Details
Healthy Life brings a Sexy Wife
Images – active, many images, some exercises, others foodLayout – clear, spread out, break out boxesFonts – serif, italicised, clear, eligible Colours – bright, white, blue and green, very light, most of the page will be white
Conclusions
• 20 Pages• Paper Size – A4• Paper Type – Glossy• Price – £4.99• 7 Pages are advertisements• Distribute around 15,000 copies a month
Distributer – Gold Key Media• Has the most connection with the different types of
distribution – e.g. corporate placement, office racking etc. • Specializes in large-range• Gap in the market for my type of magazine within their
company
Personnel Rates
Price Per HourJournalists – £45Photographers – £100Models – £100 Subeditors – £50Researchers – £50Lighting Assistant – £33
Personnel Expenditure
675
1200
10001150
1150
363
Total Expenditure in £
JournalistPhotographerModelsSub-EditorsResearchersLighting Assistant
£675 = 15 hours
£1200 = 12 hours
£1000 = 10 hours
£1150 = 23 hours £1150 = 23 hours
£363 = 11 hours
1000
900
480
200
Total Expenditure in £
StudioFlash Lighting Kit CameraQE Insurance
Equipment Expenditure
£1000 = 10 hours
£1900 = 10 hours £480 = 12
hours £200 = 2 hours
Advertisement Rates
Advertising Sizes 1 Insert (price in £)
Back Cover 1100
Inside Front DPS 1200
Inside Back 1000
DPS 1500
Full Page 840
Half Page 560
Quarter Page 260
Eighth Page 110
1100
1000
1680
2240
Sales
Back Cover x1Inside Back Page x1Full Page x2Half Page x4
Advertisement Sales
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