jack media group buying summit sydney presentaion

Who is Jack Media?

Jack Media launched in April 2011

A solution for deal sites to display live deals and for publishers to integrate deals as content

Technology and marketing partner for our clients and publishers

Group Buying Summit Sydney

New York Deal Summit warp up

Aggregation Space

Localisation

New York Deal Summit

Market Climate

Deal Sites and Merchants

Future

Hot Opportunities

New York Deal Summit

Market ClimateWhat’s next?

Proactive problem solving is key

Stop thinking Daily Deals start thinking eCommerce

Venture Capital - 95% decrease in funding to deal sites in the last 12 months

New York Deal Summit

Merchants need more support for deal sites

• Delivery strategies and voucher delivery

• Loyalty systems to bring users back

Merchant Interaction & Deal Sites

Who owns the customer?

• Does a local merchant rent or buy a customer

New York Deal Summit

Travel and product deals will grow

Don’t copy Groupon, innovation is key

Local commerce

• $8 lunch customers

• Improving customer satisfaction is key

Engaging those who still have not entered the market

Future

New York Deal Summit

Big brands and integration with Daily Deal sites

Cinemas/Movies

AMF Bowling: $19 for a full summer of bowling

What’s Hot - Deals

New York Deal Summit

Mobile• Apps/Mobile sites• Fast/One-click check outs

What’s Hot - Deals

Social Logins• Higher return rates• Higher sharing

Rural Markets• Hungry for deals & big opportunities• First to market is key

Aggregation1000s of Deals 100s of Deal Sites How to Choose?

Aggregation

• Credit Cards• Health Insurance• Life & Income Insurance• Savings Accounts• Home Loans• Mobile Phones• Pay TV• Shopping Comparison Engines• Flights• Hotels• Real Estate

Not unique to the deal space

Aggregation is not a dirty word

Australian Aggregators How many?

• Over 250 publishers now publishing deal content

Who?

• True aggregators

• Buyii.com.au & AllThedeals.com.au

• Content Integration

• TrueLocal.com.au & GoodReceipes.com.au

Aggregation

High quality content that is sticky and an additional way to monitise users

Created to help digest the volume of deals and information available; compare and make the right choice.

Users are more considered, shopping rather than making impulse purchases.

Like deals, done this before

Understand how deals work and have expectations for the delivery of them

Aggregation

• No, users who have good experiences and get good deals will return to make additional purchases.

• Will users who go to a restaurant at 50% off only go back for another discount?

• Service and experience is key

AggregationDo Aggregator users return?

Will listing on an aggregator mean I loose my brand?• Yes.

AggregationWhy engage aggregators?

• Introduce people to your brand

• Bring back users and re-engage old users

• Your competitors are there

• Growing number of consumers who want to be able to compare deals and it’s important to be in the consideration pool

• Access to quality traffic at highly competitive rates

Localisation

80% of disposable income is spent within 15-20km of the home

$16B/Year in the US $35B by 2014

63% of Smart Phone users frequently use apps that require them to give location information

Challenge with Localisation - Local Businesses

Lack of understanding of lead generation and lifetime value of a customer

How do you get Yellow Pages, Shopping Docket customers to run deals?

Self serve

Put the merchant back in control

Localisation

Localisation

-Facebook OffersHuon Resorts

Localisation

Localisation

Facebook has empowered the merchant

Leveraging their existing audience

Solves social sharing problem

Potential to create deal sites out of any local group

Cost per redemption

Sign PostLocalisationAdsence of local business deals $3.75m in Funding

Contact Details

• Andrew Crawley

• andy@jackmedia.com.au

• http://www.jackmedia.com.au

• 0425 213 727