james kirkham - holler
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James Kirkham - Managing Partner and Co-Founder, Holler The Future: Innovations in Digital Marketing Marketing Movies Online Conference 13th June 2012
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Mercedes-Benz
Gateways, Platforms & Doorways
@spoonybear
Instead of trying to interrupt what our
audience are interested in, we need to become
what they're interested in
Our brand philosophy
Advertising
Engagement
“Super bowl, super social:, ‘fireworks bring you to the brand, you stay for the warming fire’. In Yeo Valley’s case, this
meant live event TV every weekend, with an ongoing bedrock of conversation and
additional content on Twitter...”
Super Social Stuff
Brand letting you
into a moment.
Embracing every
touchpoint
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