jamie maierjamiemaier.weebly.com/uploads/2/3/5/3/23537626/... · nest belkin wemo philips hue nest...

maierje@mail.uc.edu

Design Research & Strategy

JAMIE MAIER

maierje@mail.uc.edu

3511 Salem Cove LnMurfreesboro, TN 37128

(615) 713-0172maierje@mail.uc.edu

Live Well Collaborative | Design Research Co-op | Project LeadAug. 2015 — Aug. 2016 | Cincinnati, OH

Completing projects for P&G, Pfizer, & Cincinnati Children’s Hospital. Lead three, multidisciplinary project teams. Planned, executed, conducted, and visualized results from a three phase, year long consumer research study. Completed front-end innovation research and prototyping. Facilitated group collaboration, workshops, and prototype demonstrations. Responsible for creating and giving client presentations.

Kohler, Co. | Design InternJan. 2015 — May 2015 | Cincinnati, OH

Completed advanced development, research, user testing, synthesis, and analysis. Created a comprehensive strategy and road map for products within a new sector for the company.

JVC Kenwood | Design InternJan. 2017 — Feb. 2017 | Tokyo, Japan

Participated in a month long series of design workshops with other international students and members of the design team. Assessed designs, completed benchmarking, trend analysis, and field research.

EXPERIENCECONTACT

JAMIE MAIER

AWARDS & ACTIVITIESCincinnatus Scholarship (2013-present)Dean’s List (all semesters)University Honors Program: Student Worker, Ambassador, Welcome Retreat Coordinator (2016) & Welcome Retreat Leader (2013-2015)WACE National Co-Op Scholarship (2013)ROAR Campus Tour Guide (2015-present)Emerging Campus Leaders Mentor (2015-present)Serve Beyond Cincinnati: Trip to Guatemala (2015)Appalachian Mission Trip Leader (2014)The News Record Reporter (2013-2014)LeaderShape Institute: “Lead with Integrity” (2013)Into the Streets Leader (2013)

SKILLSDesign Research MethodsAnalysis StrategyConsumer behaviorUser centered design processStorytellingProject management

InDesign, Illustrator, & PhotoshopMicrosoft OfficeSketchingModel Making (Wood & Ceramics) Rapid PrototypingRendering (Keyshot, Lagoa) CAD (Alias Automotive, SolidWorks)

EDUCATION

University of Cincinnati | DAAPClass of 2018Industrial Design MajorMarketing MinorGPA: 3.847 / 4.0

Chiba University | JapanOct. 2016 — Feb. 2017Semester long exchange program

The Mayo Clinic | Innovation InternMar. 2017 — May 2017 | Rochester, MN

Beginning soon.

maierje@mail.uc.edu

OVERHAULING HOME CARE EDUCATIONImproving Cincinnati Children Hospital’s Heart Institute education program.

maierje@mail.uc.edu

MY ROLEMy responsibilities included client communication and presentations as well as daily project management. The other students on the project were both first year Master’s of Design students from China with an interaction design focus.

Jiani ZhuMDes Co-op

Jiakang QiMDes Co-op

Blake LaneLWC Project Coordinator

Jamie MaierIndustrial Design Co-op

Project Lead

Ensured all tasked were

delegated and completed

Day-to-day project operations

Organize and conduct focus

groups

Liaison between

Children’s Hospital and

Live Well

Driver for client

presentations

maierje@mail.uc.edu

PROJECT SCOPE

Design print materials for home

care education for use by parents

of children with congenital heart

defects.

Assess the effectiveness of the current education

materials used by the Cincinnati Children’s

Hospital Heart Institute.

The work was part of research sponsored by the Cincinnati Children’s Hospital Heart Institute around parent education and communication between clinicians and parents. The project lasted 13 weeks during Summer 2016.

maierje@mail.uc.edu

PROJECT TIMELINE

• Understanding of congenital heart defects

• Treatment journey mapping• Education system benchmarking• Understanding of current

education process

• Prototype creation• Determining preferences• Icon development• Ideation and refinement

• Refinement of design language• Content layout• Creation of illustrations • Content visualization

IdeationResearch

MethodologiesFinal Direction

maierje@mail.uc.edu

PHASE 1

RESEARCH METHODOLOGIES

+Secondary Research

Parent & Clinician Focus Groups

• Baseline knowledge of congenital heart defects

• Types of necessary education• Benchmarking

• Treatment maps from parent and clinician perspectives

• Current and ideal educational systems

• Prioritizing content information

maierje@mail.uc.edu

40,000

PHASE 1: RESEARCH METHODOLOGIES

SECONDARY RESEARCH

babies are born with congenital heart defects (CHD) in the US every year.

one in a hundred or

The prevalence of mild cases is rising each year while other types remain the same. The prevalence of all CHDs depends on the type of defect.

Interventions, recovery, and life after surgery all depend on the type of CHD.

CHD comes in many forms and can affect multiple aspects of the heart. Each requires different intervention methods. The most common defect is ventricular septal defect.

CHD is the most common type of birth defect and requires some type of intervention. It includes a lot of different types — from having a small hole to only half a heart.

20+ TYPES

More complicated cases require up to 4 surgeries within the first few years.

In 2010, a study estimated that

2 MILLION people in the US

were living with congenital

heart defects.

2 MILLION

developmental delays and other cognitive disorders are closely associated with CHD

NEED INTERVENTION DURING THE 1ST YEAR

of congenital heart defect cases that occur each year are prenatally diagnosed

roughly only

thriving not just survivingCHD treatment has drast ica l ly changed over the last 30 years. While it is not preventable, interventions are geared toward providing children with the best quality of life.

change of survival for non-critical CHD cases

change of survival for critical CHD cases

WHAT ARE CONGENITAL HEART DEFECTS?

CDC, CCHMC Heart Institute, American Heart Association

maierje@mail.uc.edu

FOCUS GROUPSOver the course of the project, we conducted a total of 11 focus groups engaging 10 parents and 13 clinicians. The first set of focus groups were geared toward developing working knowledge of congenital heart defects, treatment journeys, and how parents and clinicians utilize the current education system.

Creating an ideal education system Method card example Providing careEach participant was given a set of card with different types of education and were asked to select their current and ideal education methods.

Cards were color coded according to print, digital, or face-to-face resources.

Clinicians explained their role and how this relates to the education they provide to parents.

maierje@mail.uc.edu

TOP EDUCATION BARRIERSThe new education system and guide should address the following in order to be successful:

Low Literacy Environmental Factors

Time Constraints Inconsistent Usage

• Provide a consistent, comforting resource

• Useful information without being too generic

• Clear understanding of how and when the guide should be used

• Provide access to more information

• Need for illustrated content• Encourage face-to-face

interaction• Represents about half of the

parent population• Employ universal design

techniques

• Clear understanding of how and when the guide should be used

• Implementation plan key to project’s success

• Combine existing resources to eliminate redundancy

• Uncontrollable• Cannot rely solely on use with

face-to-face interactions• Assist parents who are unable

to be with child• Provide access to more

information

maierje@mail.uc.edu

PHASE 2

IDEATIONFor the initial ideation, we created four prototypes to test clinician and parent preferences. Each tested a different color scheme, size, binding style, organizational structure, and information presentation.

Binder Pocket guideFlip bookPamphlet8 1/2” x 11”Paragraph textIndividual tabsIcons & graphicsShades of blue

5.5” x 7.5”Mix of bullet points & paragraphsSpiral bound with pocket insertsIcons & graphics4 main categoriesRange of colors

4” x 6”Mix of bullet points & paragraphs4 main categories with tabsRing bindingCharacters & iconsCCHMC colors

4” x 7”Bullet pointsSeparate pamphlets for topicsReal imagesPastel colors

maierje@mail.uc.edu

PHASE 2: IDEATION

ICONOGRAPHYWe developed a series of icons to represent each content areas. These help reinforce the topic for literate parents and provide crucial information to low literacy parents. Each icon was refined multiple times after internal testing and feedback from both clinicians and parents.

Wound Care

Focus Group Feedback

wound care 1.082% understanding

wound care 2.095% understanding

maierje@mail.uc.edu

PHASE 3

FINAL DIRECTIONThe information from the focus groups was split between a small pocket guide and a binder. After discussions with the core team at Children’s Hospital, we chose to create a “survival guide” with the most important, up-to-date information and proposed a corresponding binder for parents to maintain on their own.

• More innovative “survival guide”• Contains more detailed

information than the others without being bulky like a binder

• Good size for tucking in a diaper bag/purse

• Can be passed off to other caretakers

• Most parents create out of necessity

• Easy to add and remove pages• Good for archiving information• Comforting for parents• Ability to identify patterns

within treatment

Pocket Guide Binder

maierje@mail.uc.edu

PHASE 3: FINAL DIRECTION

SAMPLE PAGES

Contact Information

Maintained by parent after initial appointment

Pocket

Appointment summaries with current medication, nutrition, goal, next appointment, and red flags

Any other important information

maierje@mail.uc.edu

Printed on labels to allow for multi-site use and updating information

Defining each section in addition to written title

Tested and refined for understanding

Illustrations

Iconography

Contact Information

Depicting key information with corresponding text

Tested and refined for understanding

SAMPLE PAGES

maierje@mail.uc.edu

FINAL PRINTED GUIDES

maierje@mail.uc.edu

CONNECTING THE WORLD THROUGH IoTUnderstanding consumer perspectives and the evolution of this phenomena.

maierje@mail.uc.edu

THE EVOLUTIONThe Internet has changed drastically over the years as technology has developed. Each decade can be characterized by specific elements that allowed for the next generation of development.

early late

Dot com bubble boom and bust, widespread Internet use begins

2000sCreation of networks and TCP/IP protocol

1980sRise of Internet 3.0, connections between devices, growing more ubiquitous

2000sRise of the personal computer

maierje@mail.uc.edu

MARKET POTENTIALEven though the phenomenon is yet to reach mainstream consumers, there are many predictions of its economic impact.

$15 trillionadded to the global GDP

by 2034

2/3consumers plan to

purchase in-home IoT devices by 2019

50 billionnumber of connected

things by 2020

GE, Cisco, & Accenture’s Acquity Group

maierje@mail.uc.edu

CONSUMER CHALLENGESWhile the opportunities for industries and global markets are immense, there are still numerous challenges before mainstream adoption. From a consumer standpoint, these can be categorized in three ways:

Utilityunderstanding the added value for the consumer

Privacytrading data security and

privacy for enhanced experiences

Compatibilityof products across

brands, technologies, and interfaces

maierje@mail.uc.edu

CONSUMER CHALLENGES

UTILITYSmaller home automation items offer quicker installations and a faster return on investment with their energy saving potential. Successful products are able to slip effortlessly into consumer’s lives and meet an unmet need.

Nest Belkin WeMo Philips HueNest markets their energy saving potential as its utility — in February 2015, two independent studies found Nest thermostats to save 10-12% on heating and 15% on cooling.

The strength of this home automation is the accessibility of power outlets — any product plugged in to their product become automated.

Philip’s smart lighting requires a specific system including hub, bulbs, and controls (remote, app, or Amazon’s Echo).

According to Better

Homes and Gardens,

i77% of Millennials want

technological home

capabilities.

Nest white paper, February 2015Survey conducted by Wakefield Research for Better Homes and Gardens Real Estate

maierje@mail.uc.edu

COMPATABILITYA component of IoT home automation technologies is a central hub. Currently, there is not a common protocol for all devices and technologies to follow. Some, like Samsung’s SmartThings operate on a closed circuit while others allow for the consumer to add theirown devices.

Amazon Echo Lowe’s Iris Samsung’s SmartThingsAmazon’s hub operates on an open circuit allowing consumers to connect their own devices to it.

The Lowe’s Iris is a closed circuit but is unique in that it allows the consumer to customize their feature set, purchasing only what will be used.

Samsung utilizes a closed circuit for their home automation pushing the consumer to purchase their components.

People want to

purchase an iPhone,

an Android tablet and

a Windows computer

and iexpect them all

to work together.

CONSUMER CHALLENGES

maierje@mail.uc.edu

PRIVACYCompanies should maximize consumer security and data privacy while providing consumers with curated, personalized experiences. Large scale data breaches have not helped alleviate consumer concerns. It is crucial for companies to build trust and to be transparent about the consumer’s data usage and privacy.

Target — December 2013 Qualcomm GoogleOver 70 million consumers were affected by the Target data breach in 2013. Investigators believe credit card information was collected by software installed on the magnetic card readers in stores.

An entire industry has been build on data storage, security, and processing. Qualcomm provides data storage for companies and takes liability of breaches.

Google keeps consumers’ data secure and provides additional utility by using it to create directed ads and Google Now Cards.

i91% of adults feel they

have lost control of

the way their personal

information is collected

and used.

Pew Research Center

CONSUMER CHALLENGES

maierje@mail.uc.edu

Millennials are most likely to purchase home automation

software especially those with a quick ROI.

Product compatibility

is important to consider without

a market leader or industry standard.

Consumers are willing to trade

data privacy for a superior, personalized experience.

CONCLUSIONS

maierje@mail.uc.edu

CAPITALIZING ON SHOPPING LOCALDesigning a planter for our studio’s local pop-op shop.

maierje@mail.uc.edu

PROJECT SCOPEThis semester long project was focused on designing a product to sell in a small batch. We were prompted to design something related to storage and were unrestricted by materiality, size, or content.

+10-15 Final PlantersMarketing and

Branding for Sale

• Consumer research and testing• Multiple iterations• Colorways and materials• Final design for small batch

manufacturing

• Understanding of competitive and non-competitive products

• Develop brand identity• Packaging• Pricing

maierje@mail.uc.edu

• Trend analysis• Competitive and

noncompetitive benchmarking

• Consumer interviews• Aesthetic direction• Concept sketches and

ideation

• Prototype creation• Determine consumer

preferences• Finalize design and

manufacturing• Conversations with vendors

• Making all products to sell• Packaging development• Organize and plan sale• Determine display set up

Ideation & Prototyping

Research Methodologies

Branding & Sale Prep

PROJECT TIMELINE

maierje@mail.uc.edu

INTERIORS TRENDSPHASE 1: RESEARCH METHODOLOGIES

Light & airy spaces Geometric + organic forms Subtle texturesMixed metallics Bringing the outside in

maierje@mail.uc.edu

BENCHMARKING

Types Sizing Pricing Non-competitiveUsing multiple objectsMixed materials

Non-competitiveLight, airy feelShowcasing the working mechanismGeometric forms

Smaller $15-30Larger $20-60Etsy pricing is much lower than home stores such as West Elm.

Smaller for succulents and air plants; larger for traditional plants. Smaller planters traditionally come in sets.

Hanging, pots, wall mount, and stands

maierje@mail.uc.edu

INTERVIEWSI interviewed 14 consumers including college students, shop owners, adults, a master gardener, and elderly to gain a full range of insights. I began with a conversation about plants and planters before having consumers select their favorite materials and discuss what they feel is lacking in the market.

Fern local florist shop Findlay Market floral shop AnalysisInterview materials

maierje@mail.uc.edu

INITIAL IDEATIONMy initial sketches explored the two main directions from consumers — hanging planters and traditional pots. I quickly realized the hanging planter, especially those for interior use, have many more constraining factors.

maierje@mail.uc.edu

INITIAL MODELSPHASE 2: IDEATION & PROTOTYPING

My initial consumer feedback directed me to traditional pots. I focused on two main concept directions, one derived from a cube and the other from a sphere. After showing my concepts to consumers again, I began focusing on the sphere and ideation around different proportions.

Surfacing ideas Various asymmetric forms Modified cubeAsymmetric bowl

maierje@mail.uc.edu

Cut away view: 6” diameter, 1/5 proportion 6” diameter, 1/5 proportion 8” diameter, 1/5 proportion

PROPORTION STUDIESAfter showing my concepts to consumers, I chose to ideate around an asymmetrical sphere form. The simplicity of the design allows the plants to stand out with the addition of details on the surfaces and finishes.

PHASE 2: IDEATION & PROTOTYPING

maierje@mail.uc.edu

WORKING WITH CERAMICSPHASE 2: BRANDING & SALE PREP

maierje@mail.uc.edu

Thrive

BRAND DEVELOPMENTPHASE 2: BRANDING & SALE PREP

maierje@mail.uc.edu

BRANDINGPHASE 2: BRANDING & SALE PREP

maierje@mail.uc.edu

SALE DISPLAYHere are some tips to keep your plants growing strong.

SucculentsCactiAloeCreeping JennyBaby tears

Dwarf Mondo grassFaery moneyTiny golden yarrowCreeping figThyme varieties

Pick the right plantsCertain plants will grow better in this planter because of its size and depth. Here’s a few:

Planting & SoilDrainage and nutrients are both important for plant growth. Start with these rocks followed by a mixture of peat moss and potting soil. This planter does not need drainage holes because of the rocks and these types of plants.

WaterDid you know over watering kills most houseplants? Be sure to let the soil dry out for several days between waterings.

SunlightPlace your planter near a window where it can receive several hours of sunlight a day. The exact amount depends on the type of plant and the intensity of the sunlight.

Here are some tips to keep your plants growing strong.

Jamie Maier 615.713.0172

Thank you for your purchase!

Thrive stems out of my love for plants and personal philosophy to live life with passion and purpose. We should do more than survive — we should thrive. If you have any questions, please feel free to contact me. Enjoy your new planter!

Packaging Inserts

PHASE 2: BRANDING & SALE PREP

maierje@mail.uc.edu

IMPROVING CLEANING FOR THE 65+A year-long ergonomic and consumer behavior study.

maierje@mail.uc.edu

OVERVIEW

57 ElderlyConsumers

$1 Billion ValueFortune 500 Company

the client the brand the consumer

maierje@mail.uc.edu

• Access the cleaning needs of the 65+ consumer

• Analyze hard surface cleaning devices compared to current cleaning methods

• Suggest improvements & opportunities

• Find out what products consumers are still using and why

• Discover what products consumers have purchased on their own

• Continue to understand habit formation

• Test prototypes based on designs from part 1 insights

Initial Ergonomic Assessment

part 1: fall 2015 part 3: summer 2016

Prototype Testing

PROJECT TIMELINE

part 2: spring 2016

Habit Formation

maierje@mail.uc.edu

• Access the cleaning needs of the 65+ consumer

• Analyze hard surface cleaning devices compared to current cleaning methods

• Find out what products consumers are still using and why

• Discover what products consumers have purchased on their own

• Continue to understand habit formation

• Test prototypes based on designs from part 1 insights

MY INVOLVEMENT

initial ergonomic assessment

part 1: fall 2015 part 3: summer 2016

prototype testingpart 2: spring 2016

Habit Formation

maierje@mail.uc.edu

PlanningEmpathy session InterviewingCreating tools Analysis

OVERALL PROCESSBoth phases of the project were driven by consumer interviews. Each interview required a specific set of tools to gain the most insights. After the interviews, we analyzed the results, created themes, and drew conclusions.

maierje@mail.uc.edu

PART 1: ERGONOMIC ASSESSMENT

INTERVIEW STRUCTUREDuring the ergonomic study, we conducted two extensive interviews with 32 65+ consumers. We began in their homes to discuss cleaning habits and took them to the store to introduce them to the brand and analyze the store shelf. The second interview focused on our client’s priority areas after viewing our work.

1hr in-home• Understand user experience• Analysis of products’ effects on the consumer• Study ideal grip

2hr in-home & in-store• Understand current cleaning methods• Gather ergonomic data• Introduce brand• Visit stores to purchase products• Assemble and use the products for the first time

Phase 1 Consumers:

5 men — 72 average age

27 women — 71 average age

40% have arthritis

66% wear glasses

maierje@mail.uc.edu

PART 1 DELIVERABLESThe team was split into groups to develop the final deliverables. My focus was graphic changes on the packaging to better inform consumers of the product, provide clearer directions, and improve readability.

Impact & Grip Study

Ergonomics

• Understanding of the products’ impacts on the body

• Comparison to other cleaning methods

• Presented options that show consumers’ how the product should be used

• Material choices based on benchmarking and ergonomics

• In-depth analysis to aid brand’s future development

packaging graphics

• Redesign to provide clearer unpackaging and directions.

• Enlarged fonts, updated renders, and highlighted product’s features

Store Shelf

• Offered alternatives to provide better product access

PART 1: ERGONOMIC ASSESSMENT

maierje@mail.uc.edu

Our insights from part 1 were utilized

to redesign the packaging.

We were asked to complete

prototype testing in part 3.

PART 3PART 3: TESTING

Determine the most effective method of

opening.

Assess the repeat purchasing experience

at shelf.

Continue to understand habit formation.

maierje@mail.uc.edu

FOURTEEN DIFFERENT PROTOTYPESEach consumer tested fourteen different packaging and direction prototypes. We analyzed which opening style was the most enjoyable and provided the best access to components and directions. We controlled the order of opening and assembly to minimize bias from consumers’ learning curve.

Product 1 Product 3

Prototype A

Directions 1

Directions 2

Prototype B

Product 2

Prototype A

Directions 1

Prototype B

Directions 2

Prototype A Prototype B

Directions 1

Directions 2

Prototype C

Directions 3

PART 3: TESTING

maierje@mail.uc.edu

PART 3 DELIVERABLESLike in part 1, the team was split into groups. The overall focus was to understand the best was to open the package, remove the components, and assemble the product. We presented our analysis and used it to reinforce our design decisions. We also shared opportunities from our findings at shelf.

Packaging Analysis

New Design Criteria

Store Shelf Education

• Understanding of tension and force requirements

• Combination of consumer preference and innovative packaging mechanisms

• Variety of new packaging options based on conclusions from packaging analysis

• Return on investment evaluation for concepts

• Offered options for product education to increase repeat purchasing

• Focus on building consumer habits

sPART 3: TESTING

maierje@mail.uc.edu

THANK YOUI look forward to hearing from you soon!

maierje@mail.uc.edu

jamie maierjamiemaier.weebly.com/uploads/2/3/5/3/23537626/... · nest belkin wemo philips hue nest...

Documents

belkin fp50 manual

belkin commercial products

belkin f5d5231-4_manual

wemo insight switch - free instruction manualsbelkin.com...

wemo communicators: social media introduction

belkin f1de101h.pdf

belkin usb 2.0

wemo light switch… · the belkin wemo light switch lets...

general principles of harmony by alan belkin - sebastian...

jordy van der velde (wemo international) augmenting your...

hill county electric cooperative news &...

belkin f81013xx1

belkin secure 2and4 port displayport kvm switch user...

wemo home control outlet – user guide contentcache-...

final privacycon webcast deck (without notes)...sharx...

belkin corporation belkin components, ltd. belkin ... · 7...

rae december 2016 carolyn currin, jenny davis, amit ... ·...

end-user license agreement€¦ · belkin international,...

wemo communicators: social media strategy

wemo safety system