jan moons talks at world usability day 2015 in antwerp

Beyond the usability lab into the wild

Jan MoonsCo-Founder UXprobe

Certified Usability Designer

jan@uxpro.be@moonsjan

+32 485 69 78 35

Issue

Usability testing is restricted to the geographical location of the lab

IssuesDo not have the necessary rights to install applicationsForget their usernames and passwordsDo not want to install software just to do a test

Annotations, metrics, … in different tools (Morae)

Define

stud

y

Shar

e stu

dy

Prob

lems

Reac

tions

Feeli

ngs

UX Met

rics

Issue

Define

stud

y

Shar

e stu

dy

Tests

resu

lts

coming

in

Issue

“Before we invest we need to be sure this problem is actually widespread. What is the

magnitude of this problem?” – Your Stakeholders

Google Analytics

Why?

CONTEXT

micro-surveysand feedback

behavior trackingin real-time

Good o

r bad

?

Usable

?

Beha

vior?

Why

?

Expe

ctatio

ns?

Insights

• Prototype and alpha testing; not only beta / production• Unmoderated testing prototypes (video not possible)• Comparing different designs (A/B); which performs best?• Understanding less important / frequent tasks• Use in lab setting; frees up moderator to focus on participant• Etc.

Next steps

Streamlining and integrating remote usability testing and UX analytics

make users happybuild successful apps

uxpro.bejan@uxpro.be+32 485 69 78 35