janne sivonen: fairtrade & corporate social responsibility

© Fairtrade 2010

Janne Sivonen

Executive Director, Fairtrade Finland

April 16th, 2013

Fairtrade & CSR

Join Our Core

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Fairtrade – a global organization

working to secure a better deal for

farmers and workers.

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Fairtrade in

Finland – what

has changed in

15 years?

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© Fairtrade 2010

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The world around

us has changed

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1998 & 2013

• First Finnish CSR reports in 1990s – but still in

the niche.

• In 2013 the rules have changed – and they keep

on changing almost overnight.

• Individual companies singled out.

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What to do?

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Be invisible and hope for the best? Is

that good business for anyone

anymore?

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Or make a big

move?

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© Fairtrade 2010 Project Title sits here

© Fairtrade 2010

Key success

factors for the

future

• Think big: broaden, deepen, strengthen.

• Have third party verification (ISO 65).

• Claiming ethical perfection is dishonest and dangerous.

• Empower the ones you are aiming to benefit.

• Be part of civil society.

• Be ready to change, CSR is a process.