jannik lindbæk jr.: statoil i en norsk og global mediehverdag

Statoil i en global mediehverdag Jannik Lindbæk jr – Vice president Media Relations

2

“Statoil is the kind of oil

company that other oil

companies want to be

when they grow up”

“Får miljørefs for

gigantkjøp”

3

Classification: Internal 2011-10-11

4

Classification: Internal 2011-10-11

“Open, honest and fact-based

communication is critical to our

business success.”

5

Classification: Internal 2011-10-11

COS100377

6 - Classification: Internal 2011-05-13

COS100377

7 - Classification: Internal 2011-05-13

Marketing, Processing and Renewable Energy COM

Eskil Eriksen

Technology, Projects and Drilling COM

TPD COM

Øistein Johannessen

MPR COM

Communication organisation organisation

Reidar Gjærum

Corporate communication

Jone Stangeland

Development and Production Norway COM

DPN COM

Business area communication, BA

CCOM

Bjørn Otto Sverdrup

Development and Production International COM

DPI COM

Ola Morten Aanestad

Development and Production North America COM

DPNA COM

Hild Stuland Larsen (acting from 19 May)

GLD

COM Global delivery COM

Kjersti Tvedt Morstøl

Exploration COM

EXP COM

Functional area, FA

Geir Axelsen

Political and public affairs

PPA

Social responsibility

Baiba Anda Rubesa

SR

Jannik Lindbæk jr.

Media relations

MR

Kathrine Mo (August 2011)

Brand communication

BC

Kristi Hegna Eggen (from 19 May)

Strategy and network

SN

People and leadership communication

Cathrine Torp

PLC

COS100377

8 - Classification: Internal 2011-05-13

Jannik Lindbæk Jr.

Media Relations

Media relations

Per Arne Solend

Corporate initiatives

DPN spokesperson

Ola Anders Skauby Ørjan Heradstveit

Emergency preparedness

Morten Eek

MPR spokesperson

Fredrik Norman

Financial communication

International spokesperson (upstream)

Bård Glad Pedersen

Liv Jannie Omdal

Tone Bekkevold

Administration

COS100377

Core reputation drivers for oil and gas companies

Credible media appearance

is becoming increasingly important.

Key factors in the eyes of the general public

Strategic long-term perspective is also more

important today than in 2007-09

Media appearance and leadership are crucial

when people evaluate the reputation of oil and

gas companies.

Credible media appearance

Reliable top management

Thinks and acts in a long-term perspective

Source: TNS

Favourability

Management

Vision / Strategy

COS100377

10 - Classification: Internal 2011-05-13

Trade Unions

speak out

against HSE &

Lund

Media profile evolved since 2010

• Monthly Vol & Fav: Statoil, 2010-2011

2010 2011

Peregrino

official

opening Gullfaks

Skrugard

discovery

Gassled

divestment

announced Water

management

case Aldous/ Avaldsnes

find Mongstad

delays

announced

AGM

COS100377

11 - Classification: Internal 2011-05-13

April 07: Kjøper North American Oil Sands Corporation

April 10: Teknologiplan for å kutte utslippene >40% innen 2025

Jan 11: Produksjonen starter

Mai 11: Oil sands report card

Bildebruk i media

12

Classification: Internal 2011-10-11

13

Classification: Internal 2011-10-11

14 -

Classification: Internal 2011-05-13

Apr 10: Macondo

Mai 10: Gullfaks

Apr 11: Skrugard

15

16

17

18

Classification: Internal 2011-10-11

19 19

Jannik Lindbæk jr

Vice president Media Relations

jljr@statoil.com

@janniklindbaek

www.statoil.com