january 2019 convenience retailing conference · personal care & beauty personal hygiene...
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© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 2
Key Macroeconomics Indicators report a positive trend
Source: ELSTAT
Inflation Rate 2018 vs 2017 0,6%
GDP YTD SEP 2018 vs YTD YA 2.1%
Retail Turnover Index YTD OCT 2018 vs
YTD YA (excluding automotive fuel) 1.8%
-15,0%
-12,0%
-9,0%
-6,0%
-3,0%
0,0%
3,0%
6,0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 H1 2018
GDP Retail Turnover index Inflation
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 3
Key Macroeconomics Indicators report a positive trend
100
98
95
90
86
82
81
79
80
2009
2010
2011
2012
2013
2014
2015
2016
2017
Average spend per capita Index (Reference Year = 2009)
Source: ELSTAT
10,6%
14,8%
21,0%
26,9%
27,5%
26,5%
25,0%
23,5%
21,5%
2009
2010
2011
2012
2013
2014
2015
2016
2017
Unemployment Rate
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 4
6.100
5.480 5.430 5.3005.000 5.100 5.236
2009 2013 2014 2015 2016 2017 2018
FMCG evolution
• FMCG (Food, HBA, Household) | Super/Hyper markets | Value Sales in mio €
Source: IRI InfoScan® FMCG DB. YTD Dec,2018. Bazaar and Random Weight excluded.
+2,7%
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 5
TRENDS PER SHOP TYPE - YTD 2018
0-400 sqm
2500+ sqm
400-1000 sqm
1000-2500 sqm
• % Value Contribution: 13,1%
• Value sales trend: +0,8%
• % Value Contribution: 11,7%
• Value sales trend: +15,9%
• % Value Contribution: 39,4%
• Value sales trend: +1,6%
• % Value Contribution: 35,8%
• Value sales trend: +0,8%
Source: IRI InfoScan, HM/SM, YTD: Jan – December 2018
Hyper markets increase intensively their sales
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 6
HM/SM VALUE SALES TREND 2017 2018
2,7%
1,3%
4,0%
FOOD
HBA
HOUSEHOLD
All Giga-Categories are increasing in 2018
Source: IRI InfoScan, HM/SM, YTD: Jan – December 2018
3,3%
-1,2%
-0,6%
FOOD
HBA
HOUSEHOLD
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 7
HM/SM UNIT SALES TREND 2017 2018
3,3%
2,3%
1,8%
FOOD
HBA
HOUSEHOLD
Unit sales
Source: IRI InfoScan, HM/SM, YTD: Jan – December 2018
2,2%
2,8%
3,5%
FOOD
HBA
HOUSEHOLD
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 8
HM/SM VALUE SALES TREND 2018
2,7%
6,4%
0,6%
2,0%
3,9%
6,2%
2,8%
7,3%
-4,7%
4,0%
-0,2%
HOUSEHOLD CLEANERS & DETERGENTS
OTHER HOUSEHOLD PRODUCTS
PERSONAL CARE & BEAUTY
PERSONAL HYGIENE
PACKAGED FOOD
SNACKS
DAIRY
FROZEN FOOD
COOKING AIDS, INGREDIENTS & CONDIMENTS
NON ALCOHOLIC BEVERAGES
ALCOHOL DRINKS
Source: IRI InfoScan, HM/SM, YTD: Jan – December 2018
All Categories are growing in YTD except Cooking Aids, Ingredients &
Condiments
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 9
HM/SM UNIT SALES TREND YTD 2018
2,0%
5,1%
3,3%
2,2%
3,8%
6,3%
0,9%
8,8%
-3,8%
1,8%
0,2%
HOUSEHOLD CLEANERS & DETERGENTS
OTHER HOUSEHOLD PRODUCTS
PERSONAL CARE & BEAUTY
PERSONAL HYGIENE
PACKAGED FOOD
SNACKS
DAIRY
FROZEN FOOD
COOKING AIDS, INGREDIENTS & CONDIMENTS
NON ALCOHOLIC BEVERAGES
ALCOHOL DRINKS
Same case in Unit Sales
Source: IRI InfoScan, HM/SM, YTD: Jan – December 2018
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 10
Retail Trade layout
Drug stores
Total Greece
Food stores Cash & CarryConvenience
storesTobacco stores
Super/Hyper
markets
Discount
stores
Small food
stores
Traditional
food stores
Self service
stores
Haberdasheries Pharmacies
Kiosks Cosmetic stores
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 11
Retail Trade layout
Total Greece
Food stores Cash & Carry Convenience
stores Tobacco stores
Super/Hyper
markets
Discount
storesSmall food
stores
Traditional
food stores
Self service
stores
Haberdasheries
KiosksSuper / Hyper 0-400m2
2009 2013 2017 Diff.
16.793 12.747 12.788
2009 2013 2017 Diff.
2.502 2.440 2.422
2009 2013 2017 Diff.
1.058 1.058 934
2009 2013 2017 Diff.
574 207 221 2009 2013 2017 Diff.
13.717 10.100 10.145
2009 2013 2017 Diff.
- 5.426 5.732
2009 2013 2017 Diff.
- 4.674 4.413
2009 2013 2017 Diff.
- 105 1212009 2013 2017 Diff.
12.828 8.391 7.998
2009 2013 2017 Diff.
17.418 11.438 9.982
2009 2013 2017 Diff.
8.699 5.931 5.089
2009 2013 2017 Diff.
8.719 5.507 4.893
Diff. 2017 vs. 2013
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 12
Attica 1,875
Salonica 1,249
North 1,815
Centre 1,683
Peloponnese 1,010
Crete 366
Total Convenience Stores 7,998
YEAR 2016
23,4%
15,6%
22,7%
21,1%
12,6%
4,6%
31,6%
12,9%
17,0%
22,4%
11,3%
4,8% Attica
Salonica
North
Centre
Peloponnese
Crete
WEIGHTED
1,973
1,313
1,885
1,731
1,138
387
8,427
Convenience stores: Number of stores & contribution by geographical area
YEAR 2017
NUMERICAL
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 13
Shoppers have visited approx. 6 different store types last week and 7 last month
99
83 79
73 69
64 65
49
39 43
37
26 20
14 17 15 16 17
10
95
79 76
62 60 59 57
47
36 34 31
22 20 19 16
13 12 10 7
2017 2018
%
Store types visited last month
Source: IRI Shopper Research 2017-2018, Apr 2018
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 14
Challenges
SCALE
Optimum
Assortment
and Category
FINANCIAL
BARRIERS
Limited Space
ONLINE
Competition
Promo
Activities
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 15
Promotions
Out of Stock
Shoppers
Turnover
Unemployment
Macroeconomics
Inflation
Location
Competition Store Layout
AssortmentEmployees
The Retail Environment is …
Price
Store Execution
© 2018 Information Resources Inc. (IRI). Confidential and Proprietary. 16
THANK YOU!
For More Information, Contact Us…
IRI Greece
31 Spartis Street, 114 52, Metamorfosi, Athens, Greece Dimitra.Katsipi@IRIworldwide.com
+30 210 27 87 698
Follow us on Twitter: @IRIworldwide
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