japan writers conference book marketing 2013
Post on 12-Nov-2014
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BOOK MARKETING
Bob Tobin
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Marketing is Sharing
What You Love
Joanna PennCreativePenn.com
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Everything is Marketing
Marketing is Everything BT
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BOOK MARKETING
1.GET THE WORD OUT
2. WRITE
3. CONNECT
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“When is the best time to plant a tree?
20 years ago. The second best time is now.”
– Chinese Proverb
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Getting The Word Out
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YOU
Boss Partners Everyone Students Clients Family
GETTING THE WORD OUT
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Create A Platform
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Create Community
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2. WRITINGBLOGAUTHOR WEBSITETWITTERGUEST BLOGSEMAIL NEWSLETTERCONTESTS
LINKS TO BOOKSELLERS
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WRITING: SOCIAL NETWORKING
MOVIE TRAILERTWITTERHUFFINGTON POSTAMAZON REVIEWSFACEBOOKKLOUTLINKED INGOODREADSGOOGLE PLUSPODCASTSINFLUENTIAL BLOGGERSPINTEREST
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INSTEAD OF CONTACTING THE MEDIA
BE SO INTERESTING THAT THE MEDIA CONTACTS YOU
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3. SPEAKING
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GO WHERE THE READERS ARE
READINGS TEDPARTIESUNIVERSITIESBREAKFAST CLUB
ALUMNI GROUPSPECHA KUCHALIBRARIESYOU TUBE
Who Are Your Readers?
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Make Your Own Book Tour
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