jason hartley

PROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIALPROPRIETARY & CONFIDENTIAL

Bright, Shiny

Objects

PROPRIETARY & CONFIDENTIAL

TV

PROPRIETARY & CONFIDENTIAL

Cars

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Stores

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3 Bright

, Shiny Object

s…

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…Stores

Cars……TV

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The Hyp

e Cycl

e

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TV82%smartphone owners use mobile device while watching TV

46%do it every day

Source: Nielsen, NPD Display Research

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TV

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TV

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TV

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Cars 101Minutes the average

American spends driving daily

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Cars

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Cars

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Cars

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Stores

$1.70t

digitally influenced in-store sales

$0.97t

mobile-influenced in-store sales

Source: Deloitte

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Stores

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Stores

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Stores

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…Stores

Cars……TV

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The Shiniest Object of

All

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Thank You