jazz up your yard jazz up your yard chris m. gent manager of corporate communications kissimmee...
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Jazz Up Your YardJazz Up Your Yard
Chris M. GentManager of Corporate Communications
Kissimmee Utility Authority
APPA Customer Connections Conference October 23-27, 2004Scottsdale, AZ
The SituationThe Situation• Kissimmee’s population has
increased 22% since 1999• Energy sales increased by
15% in 2003 alone• Tree canopy is disappearing• Residential developers
seldom plant more than the 3-tree minimum
The PlayersThe Players• Kissimmee Utility Authority• City of Kissimmee
– Water Resources– Parks & Recreation
• APPA Tree Power Program• University of Florida Osceola
County Extension Service• Kissimmee Rotary Club
About KUAAbout KUA• Florida’s sixth largest
municipal utility• Provides electric,
water/sewer, Internet, telephone and home security services
• Serves 170,000 residents in five Central Florida counties
ObjectivesObjectives• Distribute free trees• Encourage the planting of the
right tree in the right place• Help reduce energy costs
over time• Beautify the community• Enhance the environment
ImplementationImplementation• Established committee• Identified event tie-in –
JazzFest Kissimmee• Closest Sunday to Earth Day• Developed campaign
– Video– Brochure
ImplementationImplementation• Developed marketing
materials– Utility bill stuffers– Articles and ads in City and utility
newsletters– Web sites– News releases– Video PSA’s– Video broadcast
EvaluationEvaluation• Distributed 1,000 trees
in 4 hours• 25 trees delivered to those
who couldn’t attend
• Great media coverage
BudgetBudget• A $5,000 Florida Department
of Agriculture and Consumer Services grant was used to produce the brochure and video
• A $3,800 education grant was used to purchase trees and utility bill stuffers
BudgetBudget• No cost to ratepayers or local
taxpayers
FutureFuture• Jazz Up Your Yard 2004 took
place on April 25 – an additional 1,000 trees were distributed
• Expansion of program to include other Spring music festivals
Chris M. GentManager of Corporate
CommunicationsKissimmee Utility Authority
(407) 933-7777 x 1116cgent@kua.com
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