jcdecaux china nov-2012
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JCDecaux China
Corporate Credential Presentation
Nov 2012
About JCDecaux
• № 1 Outdoor Advertising Company
Worldwide
• № 1 in Outdoor Advertising in the Asia-
Pacific Region
• № 1 in Outdoor Advertising in China
• № 1 Worldwide in Street Furniture
• № 1 in Europe for Billboards
• № 1 Worldwide in Transport Advertising
• Established in 1964, JCDecaux pioneered
the street furniture concept and is today
No.1 outdoor advertising company
worldwide. Listed on the Euronext Paris,
the Group owns 1,013,452 advertising
panels in more than 50 countries.
JCDecaux employs 10,304 people
worldwide and generated a total annual
revenue of €2,463 million in 2011.
Core Businesses
Leader in 3 Principal Segments of Outdoor Advertising
Street Furniture Advertising Billboard Advertising Transport Advertising
47 Countries
1,853 Cities
426,184 Panels
33 Countries
2,941 Cities
219,498 Panels
176 Airports
458 transport contracts
367,770 Panels*
* Excludes trolley panels & interior vehicle panels
Corporate Value - Innovative Design
Using state-of-the-art
technology
Constantly exploring
innovative solutions to
enhance the impact of
creative campaigns
Sharing worldwide
innovation resources
Corporate Value – Strict Quality Standard
• Being capable of withstanding
all weather conditions, threat
of defacement, and intensive
use over an extended period of
time by applying high quality
materials
• Professional maintenance
service
• ISO9001 certified
Corporate Value - Reliability and Openness
• Trust is preserved through
openness in our dealings with
partners
• Grow through co-operation
Leader in Asia market
7 primary markets
China
Japan
Korea
Thailand
Malaysia India
Singapore
• China’s top metro media
network -metro networks in 7 fast
developing cities
• The only bus media
nationwide network in
China
-networking 8 cities
• A unique airport network -Beijing, Shanghai,
Qingdao, Chengdu, Hong
Kong, Macau
• Campus media network
in China, Street Furniture
operator in Hong Kong,
Macau -31 cities, 292 universities
-the largest prestige backlit
advertising street network in
Hong Kong, the only street
furniture operator in Macau
Bus media
Airport media
China
Metro media
Campus media
Japan
• No.1 street furniture
advertising company
in Japan
• Networking 163 large
shopping centers
nationwide with 79
million passengers
monthly
• Bus shelter media
network covering 13
of the 20 largest
Japanese cities:
- 1,390 bus shelters
- 1,535 panels
Bus shelter Bus shelter
Chain mall media Chain mall media
• Coverage in Seoul: 58.25%
• Location:
located within the center of
Seoul, in CBD areas with
high traffic, reaching 6
million viewers daily
• Number of panels: 1,767
Center bus shelter
Bus shelter
Bus shelter
Airport bus shelter
Korea
Singapore
• Airport
Changi Airport reaches more
than 46.5 million passengers
in 2011, with 277 panels
• Large Format
Singapore’s largest billboard
• Mallscape
The only platform that
provides targeted coverage
in the Orchard and prime
CBD area,with 57 panels
• Cinema
The biggest network in terms
of audience
Airport Large format
Mallscape Cinema
Thailand
Billboard
Airport
Street furniture
• Coverage in
Bangkok: 100%
• Reaching over 5
million viewers daily
• Up to 70% of the
panels in Bangkok
are located in the
city center
• 2,851 panels
Bus Shelter
India
Bus shelter
• Exclusively holding the
contract for bus shelter
media in India’s most
dynamic city
2,637 panels
covering New Delhi
840 panels covering
Mumbai
• Reaching over 12 million
viewers
Malaysia
• Film Exhibitors Representation in
Malaysia: 68%
• Reaching over 51,000 cinema
audiences daily*
• Up to 65% of the Film Exhibitors
Representation in Malaysia are
located in the city center.
• Over 300 screens and 56 locations
nationwide.
*based on TGV cinemas & Cathay Cineplexes
Admission Figures 2010
Screen Advertising
Ambient Advertising
LCD Advertising
JCDecaux China
JCDecaux China began
operation in 2005 through
acquisitions of reputable local
outdoor advertising companies
as well as obtaining new
contracts.
The Company’s business now
spans across 34 cities in Greater
China, including Hong Kong and
Macau.
1,092 employees nationwide
Registered capital: over RMB
100 million
The Outdoor Media Flagship Company in China
179,600 Advertising Panels in 34 Cities
No. 1 in Campus
Media
7,000 Advertising
Panels
31 cities
Operate 5,300 panels
of street furniture
in Hong Kong
and Macau
The Largest Metro Network
55,900 Advertising Panels
7 cities
No. 1 in Bus
Media
107,800
Advertising
Panels
8 cities
The Largest
Airport Media
Network in
Greater China
3,600 Advertising
Panels
6 cities
JCDecaux China Metro Media Network
Achieve Strong Impact and High Reach
The Top Metro Advertising Network in Greater China
Beijing
Line
1,2,5,8,10,13
Tianjin
Line 1
Shanghai
Line
1,2,3,4,5,6,7,8,9,10,11
Nanjing
Line 1,2
Chongqing
Line 1,2,3
Beijing Tianjin
Shanghai
Nanjing
Chongqing
Hong Kong
Hong Kong
All The Lines
Suzhou
Line 1
The largest Metro Advertising Network
in Greater China
• 100% Coverage
Beijing (Line 1, 2, 5, 8,10,13)
Shanghai
(Line 1,2,3,4,5,6,7,8,9,10,11)
Hong Kong (All the lines)
Tianjin (Line 1)
Nanjing (Line1,2)
Chongqing (Line 1,2,3)
Suzhou (Line1)
• The unique nationwide network
advertising media
7 Cities
31 Lines
615 Stations
Up to 21.58 Million daily passengers
55,900 Advertising panels
* In-train ads stopped to use panel number as the basis
of calculation, they are counted according to the
number of trains
Tianjin
Shanghai
Nanjing
Wuhan
Chongqing
Chengdu
Shenzhen
JCDecaux China Bus Media Network
Includes Bus Shelter & Body, Covering 8 Cities
No. 1 Bus Network in China
Ningbo
High Quality Bus Network
• No. 1 bus network in China
More than 30,000 buses
More than 2,000 bus shelters
The only national bus media operator
• 26% market share
Dominated markets
• Shanghai, Tianjin, Chongqing, Nanjing, Ningbo
Strong market presence
• Wuhan, Shenzhen, Chengdu
• National network operation
Multiple cities simultaneous ad campaigns
Standardized products
• Supreme quality
Best routes & locations
Highest service standard of the industry
JCDecaux China Airport Network
Reaching the Upper Class Target Audience
Beijing
Qingdao
Shanghai
Hong Kong
Macau
Beijing Capital Int'l Airport
Terminal 3
Shanghai Pudong Int'l
Airport
Macau Int'l Airport Hong Kong Int'l Airport Qingdao Liuting Int'l
Airport
Shanghai Hongqiao Int'l
Airport
Chengdu
Chengdu Shuangliu Int'l
Airport
China’s Top Airport Media
Reaching high spending consumers
with 3,600 panels at the major hubs:
• East China air traffic hub – Pudong &
Hongqiao Airport
Totally 74.5 million passengers in
2011
• The largest and busiest airport in China
– Beijing Capital International Airport
New terminal at world 2nd busiest
airport
78.6 million passengers in 2011
• East China’s rising star – Qingdao
Liuting International Airport
12 million passengers in 2011
• Gateway to Western China –
Chengdu Shuangliu International
Airport
29 million passengers in 2011
• Top Asia airport – Hong Kong
International Airport
50 million passengers a year
World’s best airport in 2009
• Macau International Airport
Gateway to the mainland
JCDecaux China Campus Media Network
Covering 292 Universities in 31 Cities Nationwide
Nationwide Campus Media Network
Beijing Dalian
Qingdao
Shenyang
Tianjin
Jinan
Shanghai
Hangzhou
Nanjing
Kunming
Wuhan
Chongqing
Chengdu
Guangzhou Xiamen
Xian
Harbin
Changchun
Xuzhou
Ningbo
Suzhou
Zhuhai
Dongguan
Guiyang
Zhengzhou
Shijiazhuang
Zhongshan
Yantai
Nantong
Hefei
Fuzhou
Campus Media
The Largest Campus Media Network in China
• The only campus media
network in China
7,000 panels
31 cities
292 universities
• Student’s favorite media in
Campus
In partnership with China
Red-Cross
First-aid boxes integrated
into advertising panels
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