jeroen ter heerdt, microsoft - credible and consistent data - bi symposium 2012

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Manage

Integrate

Cleanse

Cleanse

Trusted decision making

BenefitsDelivers trusted information

Captures data correction knowledge

Key FeaturesMonitor, cleanse, match, profile

Uniquely share

Integration Services (SSIS)

user-generated knowledge

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Windows Azure Marketplace

28

New knowledge gathered during the cleansing project is incorporated into the relevant knowledge base, ensuring that trusted knowledge is not lost, and that the knowledge base is continually improved.

32

33

Enforce standards

inaccuracies inconsistencies

missing data

Male

34

Data Infrastructure &

BI Platform

Business Productivity

Infrastructure

Business User Experience

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