jessica joseph's cv (1)
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This presentation is the intellectual property of Jessica Joseph © 2015
Jessica Joseph
Copy Director Creative Strategist Vocal Talent Bright Spark!
Career Outlook
I thrive in and enrich environments where
there are thought-leaders, technical
magicians and kindred creative sages who
live to bring world-changing ideas to life.
I contribute with my insight into the human
experience combined with an analytical
brain, vivid imagination and a lovable,
groovy personality, open mind and heart.
The next great project is just a partnership
away!
This presentation is the intellectual property of Jessica Joseph © 2015
The Keirsey Temperament Sorter® II Corporate
Temperament Report prepared for Jessica Joseph
Monday, August 12, 2013.
https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica%27
s%20Assessment.pdf?dl=0
Temperament: Rational ™
Rationals are rare, making up no more than 5 to 10
percent of the population. Their drive is to unlock the
secrets of nature and develop new technologies.
Rationals have done much to shape the world.
My Left Brain
This presentation is the intellectual property of Jessica Joseph © 2015
Core characteristics:
-Pragmatic, ingenious, independent, strategic thinkers, even-tempered, trust
logic, yearn for achievement, seek knowledge, prize technology, and dream
of understanding how the world works.
The Keirsey Temperament Sorter® II Corporate
Temperament Report prepared for Jessica Joseph Monday,
August 12, 2013.
https://www.dropbox.com/s/u95l6nzrpe8gc1u/Jessica%27s%20Asse
ssment.pdf?dl=0
My Right Brain
This presentation is the intellectual property of Jessica Joseph © 2015
Personality Type: Mastermind ™
The Masterminds (INTJ), are the rarest personality type, just
1 to 2 percent of the total population. Famous Masterminds
include: Sir Isaac Newton, President Dwight D. Eisenhower
and Sun Tzu. .
Core characteristics:
-Curious, insanely imaginative and perfectly happy when work allows constant
exploration of the universe of ideas. Seeks broad mastery of many subjects.
-Likes: solving complex problems, taking on responsibility without fanfare,
hands-off competent direction.
-Dislikes: supervising people, personal and political conflicts, routines and
inefficiency.
Thirteen (13) ADDY Awards including “Best In Show” American Ports Authority
Award for SLASPA Campaign 2nd Place for Booth Concept and Materials at
Canada’s Grocery Innovations, 2014 Digicel’s Successful Market Entry Into
The OCES and Subsequent Market Take-over 2003-2006 Digicel Caring
Connections Corporate Social Responsibility Platform Successful Saint Lucia
Jazz and Arts Festival Sponsorship Proposal European Union’s Education
Enhancement through ICT Project Biodiversity Project with Ministry of
Sustainable Development European Union’s Energy Labelling Region-wide
Campaign Recent Win of 1st National Bank, Saint Lucia Account Record of High Percentage of Account Bids to Account Wins.
Current Employer Accela Marketing , St. Lucia/Canada
Jan 1st, 11 to Present and 1st Nov 2nd to May 1st 06
Creative Director/Creative Strategist/ Senior Copywriter
Creative communications strategies, conceptualization, technical proposal writing,
copywriting, multi-media presentation development and design, in-person client
pitches; direction of radio and television production; voicing of ads, media interviews.
Client experience includes:
• Digicel
• LIME
• LUCELEC
• 1st National Bank, St. Lucia
• East Caribbean Financial Holdings
• CGM Gallagher Brokers
• Bank of Saint Lucia
• Grenada Corporative Bank
• Antigua Commercial Bank
• European Union
• World Bank United Nations Development Project
• OECS Secretariat Saint Lucia Tourism Board
• Saint Lucia Air and Seaports Authority (SLASPA)
• Saint Lucia Distillers
• Saint Vincent Brewery
• Super J
This presentation is the intellectual property of Jessica Joseph © 2015
The People’s Canvas Project Concept for Queen’s Park Oval and Sponsorship
Presentation Developed the “Imagine More For Yourself” corporate
campaign for Advantage’s pitch for RBTT and won the account away from
incumbent agency McCaan Erickson Successful launch of CDAPs TT Card
Pushed for the re-design of the creative studio and helped design the new look
and feel.
Previous Employer 1 Advantage Advertising Limited, Trinidad
1st Jan, 07 to 31st Jan 11
Senior Copywriter- 1st Jan. 01 to 31st Jun 02
Creative communications strategies, conceptualization, copywriting, -multi-media
presentation development and design, in-person client pitches; direction of radio and
television production.
Client experience includes:
• RBTT Local and Regional (Product & Corporate)
• Label House Group Limited
• Powergen
• WASA
• Ministry of Health
• Ministry of Social Development
• Tourism Development Corporation of Trinidad and Tobago
• Oscar Francois Limited
• Penta
• Audi
This presentation is the intellectual property of Jessica Joseph © 2015
TWO (2) ADDYS (Silver and Gold) for Pepsi-Co’s West Indian Cricket
Campaign feat Machel Montano AAATT Award for TSTT Lingo AAATT
Award for Food Giant Spearheaded Lonsdale’s Newsletter with Nicholas
Laughlin Scotiabank’s Breast Cancer Print Campaign feat. Denise Plummer
and Wendy Fitzwilliam.
Previous Employer 2 Lonsdale Saatchi & Saatchi, Trinidad
1st Oct. 97 to 31st Jun 02
Copywriter
Conceptualization, copywriting, direction of radio and television production; voicing of
ads.
Client experience includes:
• Pepsi-Co International
• TSTT
• Scotiabank
• Aligico
• National Flour Mills
• National Gas Company
• KC Confectionary
• Johnson & Johnson
• Procter & Gamble
• Toyota
• Peugeot
• Food Giant
This presentation is the intellectual property of Jessica Joseph © 2015
Professional
Agnes Francis, CEO, Accela Marketing Edgewater, Rodney Bay, St. Lucia W.I.
Tel: (W) 1(758) 452-6299 or (H) 1(758) 450-9596,
e-mail: afrancis@accelamarketing.com
Steve Mathura, CEO, Advantage Advertising Limited 29 Alberto Street, Woodbrook, Trinidad
Tel: (W) 1(868) 623-7211 Ext 224
e-mail: stevemathura@gmail.com
Hayden & Anika Aleong, Directors, Vagus MRI Limited 3 Park Ave, Queen's Park East, POS.
Phone: 1 (868) 222-9325 or 1 (868) 223-6379
Personal
Sue Ann Young, Creative Director, Soul Sister 29 Alberto Street, Woodbrook, Trinidad. Tel: (W) 1(868) 623-7211
(H) 1 (868) 637-3072
e-mail: s.gomes@advantageadvertisingtt.com
Jennai Williams, Teacher , Relative 113 Falconwood Road, Addington, Croydon, Surrey UK CRO 9BF
Tel: (W) 1+44 0168 9842515 (M) 1+44 07968 74660,
e-mail: jennai@blueyonder.co
Michele Agostini, Copy Director, Animal Rights Activist, Dear Friend Tel: 290-3148.
e-mail: agos.mail@gmail.com
References
This presentation is the intellectual property of Jessica Joseph © 2015
Testimonials “I know Jessica through her work as a screenwriter for my upcoming TV series,
and I found her work to be delightfully original and creative, with a flair for
comedy and dialogue.” - Penelope Hynam, Producer, Writer, Director at Sea Weaver
Productions Inc. Barbados
This presentation is the intellectual property of Jessica Joseph © 2015
“Jessica is a very competent and creative writer. Her deep insights into her
target audiences drives concepts that reaches and resonates with them which is
the heart of and essence of great creative.” - Kenrick Attale, Owner, Lonsdale
Advertising Ltd, Trinidad
“Jessica’s first interface with Lonsdale occurred when she attended one of our
annual summer creativity workshops. At that early stage, Jessica’s application
revealed creativity and focus far beyond her years. Jessica demonstrated not only a
fresh approach to the most mundane aspects of copywriting but a hunger to explore
and master other avenues of creative expression. She honed her naturally
expressive writing style to into a strong and lean corporate voice. Perhaps Jessica’s
greatest asset lay outside of her technical skills. Always thinking outside the box,
she sought cures for problems that so often plague large unwieldy groups- Willys
Marshall, Owner, willow works limited, Trinidad
Formal Education
This presentation is the intellectual property of Jessica Joseph © 2015
Currently…
MOZ Inc. Certification in Quality Management Systems (QMS)
5th Nov-7th -Nov 2014
PRONET TRAINING PROGRAMME Certified in Business Strategy, Cost & Financial
Management and Export Marketing Modules
1st Aug-3rd -Nov 12, 2012
Market Motives Certified in Conversion, SEO Internet Marketing Fundamentals
September 1995-June 1996
University of The West Indies, St. Augustine Campus, Trinidad. W.I.
Agriculture (1 Year)
1988 to 1995
Naparima Girls’ High School, 4 La Pique
Road, San Fernando, Trinidad. W.I.
Cambridge A’Levels - General Paper (A),
English Literature (B), Biology (D),
Geography (E)
CXC O’Levels- English (1), Literature (1),
Geography (1), Biology (1), Mathematics
(2), Chemistry (2), Spanish (2), French (3)
Informal Education &
This presentation is the intellectual property of Jessica Joseph © 2015
Currently…
TED, edX
Concentrations: Behavioral Psychology, Anthropology, Globalization, Innovation
1st Jan, 12 to June, 12 Steve McNamara’s 4 DVD Training Series Creative
Director, The Brief
September 2008
Dov Simens Independent Film Workshop hosted by the (TTFC) Trinidad and
Tobago Film Company, scriptwriting, producing, directing seminar
1st Oct 97 to 31st Jun 02
Saatchi & Saatchi Ideas Seminars, Love-mark Building
Creativity, brainstorming, brand-stewardship
15th Jul. 97 to 1st Aug. 97
Lonsdale Saatchi & Saatchi Creative Advertising Intensive
Workshop & Internship Certified and chosen from
a class of forty (40) for internship.
November 11, 2005
Saint Lucia Media Workers Association
Association of Caribbean Media workers)
August 28th, 2011
Writer’s Guild Of America East
Novermber 12th, 2010
CARICOM Skills Certificate
Professional Associations
This presentation is the intellectual property of Jessica Joseph © 2015
Outside office hours I…
This presentation is the intellectual property of Jessica Joseph © 2015
View My Portfolio
E-mail: trinielf@hotmail.com
Skype: trinielf
Phone: 1-758-730-5950
Strategic Thinking
https://www.dropbox.com/s/y0lgw9cpl2qvgr3/Strategic%20Thinkin
g.wmv?dl=0
Television
https://www.dropbox.com/s/4kp1x1ijyh1owi9/Television%20Portfoli
o.wmv?dl=0
Radio
https://www.dropbox.com/s/l5a0bo4tc98z87f/Radio%20Work.wmv?
dl=0
Voice Acting/Announcing
https://www.dropbox.com/s/d9dolsy60zzmcp1/Voice%20Acting%20
and%20Announcing.wmv?dl=0
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