jewelry gigya overview_2011_7

Make Your Site Social

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Current Social Strategies

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Trend 1: Access to Identity, Social Graph & Open Graph

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Trend 2: Social is “The Next Search”

0% 5% 10% 15% 20% 25% 30%

5%

8%

9%

10%

5%

6%

7%

5%

16%

17%

6%

15%

9%

11%

13%

13%

14%

15%

16%

18%

19%

21%

21%

26%

Google

Social Networks

Referral TrafficSocial Networks vs. Google

Source: Compete, March 2011

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Gigya: Make Your Site Social

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Gigya: On-site Social Connectivity

SOCIAL WEBYOUR SITE

• One implementation• Automatic updates in the cloud• Support for new providers• Support for account linking• Multiple SDKs (REST, JS, AS,

Mobile)

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Make Your Site Social

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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Gigya supports 280 million unique users

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Social Login

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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Social Login

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Social Login – Registration Page

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Social Provider Authorization

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Access Normalized Profile Data

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1-Step Registration Complete

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2-Step Registration Option to Capture Custom Data

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Account Linking Option

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Returning Site User or Detected Provider User

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Sharing

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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User-initiated Sharing

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User-initiated Sharing – Email Functionality

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User-initiated Sharing – Facebook Like/Send & Google +1

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User-initiated Sharing – Non-connected User

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Event-based & Auto Sharing – Purchase Confirmation

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Distribution to Newsfeed Generates Referral Traffic

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ROI Opportunities with Sponsorship Co-branding

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Social Engagement

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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Reactions Plugin

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Reactions Plugin – UI Launched

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Distribution to Newsfeed Generates Referral Traffic

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Commenting Plugin

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Activity Feed Plugin

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Live Chat Plugin

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Game Mechanics

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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Game Mechanics User Profile Plugin

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Game Mechanics Leaderboard Plugin

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Game Mechanics Progress Bar Implementation

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Game Mechanics Alert Plugin

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Game Mechanics Administrative Control Panel

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Gigya SDK for iPad, iPhone & Android

• Full support for all Gigya API calls, including:– Login/Connect– Publish user action

(Share)– Get friends– Get photos

• Choice of API Calls– Client Side API Calls– REST API Calls

• Included in Gigya platform package pricing – no additional charge for website clients

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Analytics

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

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Optimizing Through Social AnalyticsOverview• New Users• New Connections by

Provider• Demographics• Key Influencer (iRank)

Syndication• Syndication Total• Syndication Total by

Provider• Shares• Shares by Provider• Status Updates• Status Updates by

Provider

Traffic• Referred Traffic• Referred Traffic by

Provider

Community• Activity Feed Clicks• Chat Messages Posted• Comments Posted• Reactions Clicks• Reactions Shares

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iRank: Key Influencers Report and User Data

• Actionable data about who shares the most, who drives referral traffic

• Data is available as a report, and also as an API call in real-time

• Provide special offers, special access, or other opportunities to drive WOM

• Fetches and provides user data in real-timeGigya’s iRank is an index based on:

• Number of friends in a user’s network

• Number of shares• Volume of referral traffic• How recent and frequent the

activity

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Omniture Analytics Integration

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The Gigya Solution

SocialLogin

Sharing

SocialEngagement

GameMechanics

Analytics

• Unified API Platform• Social Plugins• Social Analytics• Consulting & Support

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Gigya Client Services & Professional Services

Gigya designs integration, including custom wireframes

Integration with dedicated support provided by Gigya

Gigya performs a complete QA of Gigya integration

Define Goals

Gigya Client Gigya

Develop Wireframes

Code Implementation

Review &QA Code

Gigya educates client engineers on Gigya API

Review API

Obj

ectiv

es

Implement Review

Gigya & client evaluate existing system and define implementation goals

Prepare

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Appendix

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Integration Partners

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People want choice when establishing relationships

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Social Network API Changes

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Gigya is Secure, Reliable and Performance-Driven

Security• Security is a top

priority (see appendix for details)

• Gigya’s technology passed intensive security review by PayPal, Adobe and Time Warner

Reliability•Boasts a track record of 99.997% uptime•Supports 280 million unique users per month

Performance

•Proven in high-scale environments with large companies including CocaCola, Intuit and Target•Offers the most development options, support for 21 providers and no vendor lock-in

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Six Levels of Security

1. The REST API option supports SSL2. The client-side code option is protected by never

exposing the secret key, and the secret key is never routed through the browser

3. Separate identity applications are created per site, and any use of site API keys in client code is validated as coming from the site's domain

4. Secure HTTPS access to site's CNAME domain is provided by uploading a matching SSL certificate to Gigya servers

5. Cryptographic Nonces are used to protect against replay attacks

6. Critical data going through the client code is protected by HMAC-SHA1, a digital signature proving that content was generated by the End User