joblocal - disruptive innovations in local job markets (dme london 2013)

Joblocal – disruptive innovations in local job markets

London, April 16th

Joblocal develops, runs and supports local online job markets

“

“Press coverage, mainly in german speaking countries so far:

Our business?

Market size GermanyLocal plus online now shows the same disruption as national markets did 2005

1) projection 2015, source: BDZV, own analysis, November 20112 Market size in Germany 2012, source: Marktgruppe Research

Sales Monster.de 2010 (online job market)54 Mio. EUR (+60 % since 2005)

Sales Süddeutsche 2010 (print job market)28 Mio. EUR (-25 % since 2005)

Sales local job boards 2012 (online job market)200 Mio. EUR (∞ % till 2015)2

Sales local newspapers in GER (print job market)400 Mio. EUR (-30 % till 2015)1

Top Mgmt

Specialists, Executives

Regular staff, case workers

low-skilled workersStudents, Trainees, Interns

Top Mgmt

Specialists, Executives

Regular staff, case workers

low-skilled workersStudents, Trainees, Interns

Market structure of job marketsNiche „local online job markets“ still not covered

Headhunters

Trade press

Local Newspapers

Weekly newspapers

Parish journals

loca

lna

tiona

l

Local fo

cu

s o

f th

e job lis

ting

National Newspapers

Growth strategyIn local markets size doesn‘t matter, revenue does!

Vision plus B2B2CB2C = best of class margin

:

Software:Newspaper cirulation: 70.000 (daily)

Market size: 500.000 inhabitants

Content:1.400 Job listings

Market

Traffic management: fully automatic, CPC < 0,10 EUR

Google SERPs: Position 1 or 2

Traffic

Sales: 10% of print sales after 2,5 years (in addition to loss-free print sales)

Completion rate: > 50 %

Sales

Seite 6

Best practice - rosenheimJOBSEvery single market is an enormous cash cow

Brand

USPs local job marketDisruptive product: flat-rate with extended recruiting services

PremiumFlat:

Unlimited listings

Retention rate > 85%

Employer Branding:

Top Position for „local heroes

PremiumProfil

Social Media Central

Local Marketing:

Workshops

Job fairs

Outdoor

...and and many more

Sales processes and scalabilityField sales and local brand are critical success factors

Research

Lead Qualification

Tele Sales

Field Sales

side effect:content production

Marketing / Traffic ManagementFully automatic system to generate additional traffic when needed.

Direct traffic

Cross-mediaside effects

Free traffic

Dynamic LandingpagesBacklink Building

Paid traffic

Automatic SEM ManagementDynamically generated „affiliate feeds“ Min. Contacts

per job ad

RadioPrint

Outdoor

Event

Reach campaigns

Brand awarenessSales support

Back to topic: DisruptionLocal is going to be disrupted next

Newspapers are „trapped“ – still afraid of cannibalization

National job boards did not enter the market

National market has been disrupted 5 years ago –

local is going to be next

National disruptors like monster can‘t enter the market

Price differentiation issues

Missing Field sales

Next steps

Further growth with own stand-alone markets

New Partnerships with media companies

Thank you

Dominic Bönisch

db@joblocal.de

+49 8031 / 35 38 480

also on LinkedIn, XING