jod kaftan -- fearless futures: why the ia's journey must be a heroes journey

JOD KAFTAN / CHRIS CHANDLER WORLD IA DAY 2/20/16

WHY THE IA’S JOURNEY MUST BE A HEROES JOURNEY

FEARLESS FUTURES

JOD KAFTAN I CHRIS CHANDLER

WORLD IA DAY 2/20/16

PART 1 PART 2

The Big Yes & The Moral Hypothesis

Unleash Your Superhero: Have Fun with the Flux

By Jod By Chris

CONTENTS

PART 1

BIG NO BIG SHRUG BIG YES

BIG NOLife is in decline—a slow process of purgatorial retrograde

SPENGLER

BIG SHRUGThe universe is simply a neverending cycle of decline and ascent

ARISTOTLE

BACON

BIG YESHumankind is progressive with an onward and upward ascent

Goal: Make healthcare in America a right and not a privilege

PART 1

I got on a project…

PART 1

How did that resistance impact my work and view of life?

What was my resistence to the project goal about…?

PART 1

If I believed that life should exist and that people together could also build a sustainable, brighter future…

How would that impact this project?

“If you really think things are getting worse, you’re going to grab everything you can while

you can, but if you think things are getting better you

invest in the future.”

PART 1

—STEWART BRAND

In Design, We Need More Than Simply a “Vision”

We Need a Moral Imagination

PART 1

Design and Innovation are About 1) Making Something From Emerging Truths and 2) Realizing Preferred Futures

PART 1

PART 1

BUSINESS OUTCOME

CREATE ASSUMPTIONS

PROBLEM STATEMENT

HYPOTHESIS MAKE TEST

Insert Before and Long After….

MORAL HYPOTHESIS

Vision Must Come From More Than Just a Business Outcome, But From a Moral Hypothesis.

Think Like a Founder, Not a Designer

PART 1

Designers Inherit Problems, Founders

Define Them

Think Like a Founder, Not a Designer

PART 1

Designers Inherit Problems, Founders

Define Them

Design Of Business

Design For Business

Business Model Change

Inno

vatio

n

"Get deeply, intensely curious about what the world wants and needs. Ask

yourself what you have the potential to offer that is so unique and compelling and helpful that no computer could replace you, no one could outsource you, no one could steal your product and make it better and then club you

into oblivion (not literally)."

PART 1

—JUSTINE MUSK

“There’s physical courage. For some reason, I have physical courage. But

really if you think about it that’s nothing compared to moral courage. If I don’t have the moral courage to challenge

authority, to write about things that are maybe going to have reprisals on my

career—If I don’t have that moral courage we don’t have journalism.”

PART 1

—JAMES FOLEY

PART 2

DATA INFORMATION KNOWLEDGE WISDOM

ENGINEER ARCHITECT

DESIGNER CHOREOGRAPHER

T H A N K Y O U