jodel the world´s hyperlocal communityjodel grew to over 7,5m users worldwide and to a highly...
Post on 06-Jul-2020
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Jodel – The World´s Hyperlocal Community
World Location
Jodel offers a unique platform for location based communication in order to combine use cases
I N T R O D U C T I O N
Friends
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Communicating locally and without a public profile happens in the main feed or personalized in channels
F U N C T I O N A L I T I E S
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Main Feed Channels10 km Radius No Public Accounts
Fun is the most common use case, but the broad variety is the glue to a vibrant Jodel community
U S E R J O U R N E Y
Why so serious?#fun
What‘s up? #events
Can you help?#advice
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What happened?#news
Where can I watch the game?
#tips
Who is down?#meetup
Jodel grew to over 7,5m users worldwide and to a highly engaged platform
U S E R S E G M E N T S
Reach Worldwide Global User Behaviour
30 conversations consumed27 minutes spent in 8 sessions
26% CREATE
CONTENT
87% CONSUME
CONVERSATIONS
60% VOTE
Daily Active Users
3.480.000
2.320.000
290.000
200.000
380.000
350.000
550.000
270.000
> 7,5 Million Users
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Our core user group is aged 18-26 years and can’t necessarily be found on other social networks
U S E R S E G M E N T S
72% 18-26yrs old 27% older1% younger
57% students31% employees
53% male, 45% female
Companion before and duringthe early professional life
Jodel offers a young and high educated target audience
Demographics Jodelers are..
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92%
82%
73%
69%
63%
53%
25%
12%
… bilingual
… outgoing
… active
… engaged
… informed
… open-minded
… very open
… independent live with their parents
visited another continent in the last 12mo
were abroad in the last 6mo
read daily news
have volunteered
do sports >2 a month
go out >1 a month
min. 2 languages
We offer a mix of native and standard advertising formats for video, picture and text ads
A D F O R M AT S
Display Ad1 Boosted Post2 Colour Takeover3
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Goal Awareness & Traffic
FormatVideo, Picture
TargetingPossible
Placement Feeds & Channels
Tracking Internal & External
Goal Local Engagement
FormatVideo, Picture, Text
TargetingGeo & Exclusivity
Placement Main Feed & Channels
Tracking Internal & External
Goal Buzz in community
FormatColouring
TargetingNationwide
Placement Everywhere
Tracking Internal
You can book video ads for only 7 EUR or make locally exclusive use of the boosted post
A D F O R M AT S
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Ad Format CPM Targeting Comment
1. Display Ad 7 EUR Yes Video, Picture
2. Boosted Post 9 EUR Yes* Exclusivity; Video, Picture & Text
3.1 Colour Takeover Sponsoring 11 EUR Not yet Each impression lasts >120sec on average
3.2 Colour Takeover CI 17 EUR Not yet Each impression lasts >120sec on average
• The first targeting option costs 1 EUR. A second targeting option costs additional 1 EUR.
• Targeting options are location, age, gender, occupation and interests.
• *The targeting is limited to location targeting.
National and local brands from different industries use Jodel as a advertising platform
R E F E R E N C E S
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Your Jodel Team
mobile: +49 159 06716481mail: ads@jodel.com
Thank youfor your kind attention
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