jollibee chickenjoy 7 ps
Post on 05-Dec-2014
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7Ps
http://www.youtube.com/watch?v=xC-RtLS06NM
7Ps Jollibee Chicken JoyPotential (Total Market)
In the last 25 years, Chickenjoy has evolved from just a plain chicken product to a strong and well-loved brand in the QSR (quick service restaurant) industry. It reached the level of having an established emotional affinity among Filipinos given its constancy as a functional product and the heritage that it continuously imparts in every household.
Primary Target Market
Moms and dads with kids (0-12 years old), across socio-eco classes, chicken eaters
Positioning
A uniquely delicious total sensory experience enjoyed by the whole family:Crispylicious, juicylicious, amoy delicious and gravylicious.
Satisfies not only your family’s craving for a delicious chicken meal but also your family’s needs for bonding moments.
Product Best tasting chicken: Jollibee Chickenjoy
Price value-for-money price (2006):1-pc Chickenjoy or Spicy Chickenjoy with rice & gravy: P56.00; delivery: P61.602-pc Chickenjoy or Spicy Chickenjoy with rice & gravy: P99.00; delivery: P108.90
Place All Jollibee stores nationwide- Dine-in, take-out counters and delivery(currently, there are more than 600 stores nationwide)
Promotion TVC, Print, and Billboard
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