jon ray, field marketing lead running your business online

• Jon Ray, Field Marketing Lead

Running Your Business Online

What is Texas Get Your Business Online?

• A new program from Google that provides an easy, free, and fast way to get your business online. 

• Here’s what you get:• A free, easy-to-build, professional website• A free customized domain name and hosting for one year• A free local business listing on Google Places• Free tools, resources, and local events

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www.texasgetonline.com

Google’s search and advertising tools generated $64 billion of economic activity in 2010

Being online leads to economic growth

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Source: BIA/Kelsey Group, User View Wave VII, May 2010

97%of consumers now use online media when researching

products or services in their local area

Customers are online – can they find you?

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Get Found

Helping customers find your shop or office with Google Places–for free.

Attract Customers

Helping promote your business with ads and recommendations through social search. AdWords – Google +1 – AdWords Express

Market Intelligence

Helping you analyze website traffic to identify why people are coming to your site.

Office Productivity

Helping you reduce costs and become more productive at the office.

Overview of Google’s online tools

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Your Website on Google

Your website on Google

In this section we’ll cover:

• The anatomy of a search engine results page

• An introduction to search engine optimization

• Tips for promoting your website

• An introduction to Webmaster Central

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Query (Keyword)

The anatomy of a search results page

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Organic Results

Organic results on a search results page

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Ads (Google AdWords)

The anatomy of a search results page

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Local Results(Places Pages)

The anatomy of a search results page

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• Content is king:

• Use keywords

• Be engaging (attract links)

• Keep it fresh (blogger.com)

• Use Webmaster Tools (google.com/webmasters)

• Alerts

• Notifications

• Data

• Use caution & set realistic expectations

Search Engine Optimization (SEO)

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1. Use email for efficient, inexpensive communication.

2. Use social media to develop relationships with fans.

3. Promote your website on receipts and other print materials.  

4. Give people an incentive to visit you online. 

5. Invite happy customers to write reviews.

More tips for promoting your website

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www.google.com/webmasters

Webmaster Central

What you can get out of it:• Sitemap submissions• Actionable info on how Google and humans see your site• Early warnings (such as accidentally blocking Google)

Helpful resources:• New tools & best practices• Webmaster info & policies• SEO Starter Guide• Answers from other webmasters

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Introducing Social Search

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Search is becoming more social

In this section we’ll cover:

• The ways Search is becoming social

• An introduction to the +1 Button

• How the +1 Button works

• Adding the +1 Button to your site

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Consumers trust people they know

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90%Of consumers online

trust recommendations from people they know

90%Of consumers online

trust recommendations from people they know

71%Say reviews from family

members or friends influence purchase decisions

71%Say reviews from family

members or friends influence purchase decisions

Today, sharing methods don’t surface

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Anyone know a good hotel in Madrid?

Anyone know a good hotel in Madrid?

TodayToday6 months ago6 months ago

I stayed at the best hotel

in Madrid!

I stayed at the best hotel

in Madrid!

Recommendations get lost in Recommendations get lost in Activity streams Email inboxes

Available on: Google search results Google search ads 3rd Party sites

Available on: Google search results Google search ads 3rd Party sites

The +1 button, recommendations redesigned

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Brian’s friend Mary now sees a personal annotation showing that Brian +1’d it.

Brian clicks the +1 button next to your ad or organic

search result.

How the +1 button button works

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Recommendations by Google

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Searchers see personalized annotations from:

• Gmail chat buddies

• Google contacts in the My Contacts group

• Google+ Circles

• People they’re following in Reader & Buzz

Google shows recommendations from your connections:

…their friends and contacts see personal annotations when

your website appears in search results and ads with the same

final landing page URL.

When a visitor clicks the +1 button on your website…

+1 button on your website

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Google Places

Google Places

In this section we’ll cover:

• An introduction to Google Places

• The anatomy of a Places page

• Creating offers (coupons) in Places

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Local Listings on Google Maps

Local Listings on Google Search Results

20% of searches on Googleare related to location

Product overview: Google Places

How does it work?• People search Google and Google Maps

to find local businesses

• Business listings are gathered from many sources including:

• Websites

• Yellow pages data

• Direct feed and submissions

• Businesses can add or edit their business listings via Google Places

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Reviews

Images

Ratings

Details

Map andStreet View

Ads

Accurate address & phone

Anatomy of a Place Page

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Add offers to your listing for free

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Measure impact

Metrics Dashboard• Monitor your listing using the Google Places dashboard.• How many people saw your business listing?• What searches sent traffic to your business listing?• Make advertising and expansion decisions with data you can’t

get anywhere else!

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Step 1: Go to google.com/places and select Get your business found on Google

Step 2: Enter your country and business phone number

Step 3: Enter/edit business details

Step 4: Verify your listing

Getting started with Google Places

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Attract Customers

Attract customers

In this section we’ll cover:

• An introduction to Google AdWords & AdWords Express. We’ll address questions like:• How much does it cost?• How do I control where ads show and what they say?• Can I track it?

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Traditional Advertising Advertising Through Google

Customers

A paradigm shift

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www.AdvancedPlumbingPro.comPays for the visitor to their site

You pay only for clicks

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You’re in control

AdWords gives you the flexibility to meet goals and be successful

• You control the cost

• You decide where ads appear

• You control marketing messages

• No minimum term length

• Determine your exact ROI

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Sign-up at:

adwords.google.com

NEW! AdWords Express

www.google.com/awexpress

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Market Intelligence

Market Intelligence

In this section we’ll cover:

• An introduction to Google Analytics. We’ll address questions like:

• Why does tracking matter?• How can GA help my business or organization?• What kinds of reports can I see?

• Plus:• Google Insights for Search• Google Alerts

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Missed OpportunitiesWebsite Visitors Who Did Not Become Customers

Why analytics and website optimization matter

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Am I creating effective content?

How can I improve site interaction?

What keywords did they use to get there?

Where are my visitors coming from?

Where are visitors abandoning my shopping

cart? Why?

Find Answers to Difficult Questions

www.google.com/analytics

Product overview: Google Analytics

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Visitors overview

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Search engines and keywords

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Gain insights into what the world is searching for

www.google.com/insights/search

Product overview: Google Insights for Search

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To Google Insights to predict product sales

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www.google.com/alerts

Product overview: Google Alerts

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Google Apps

Product overview: Google Apps

In this section we’ll cover:

• An introduction to Google Apps

• Gmail

• Google Docs, including:• Word processing• Spreadsheets• Presentations

• Google Calendar

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www.google.com/a

Product overview: Google Apps

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Product overview: Gmail

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Product overview: Google Docs and Spreadsheets

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Product overview: Calendar

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Recap

Google Places

Google Places helps customers find your shop or office – for free.

Google AdWords & Social Search

AdWords promotes your business with ads. +1 helps customers find you through recommendations.

Google Analytics, Alerts, Insights

Google Analytics helps you analyze your website traffic – for free.

Google Apps

Google Apps reduces costs and helps you become more productive at the office.

After this session you should know about...

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You will need a Google account

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www.texasgetonline.com

Google AdWords: adwords.google.com

Google Places: www.google.com/placesforbusiness

Google Analytics: www.google.com/analytics

Google Apps: www.google.com/a

Thank You!

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