joo li su year end uni portfolio

JOOLI SU

My name is Joo Li Su and I am a Communication Designer.

A freshly graduate looking for opportunities to utilize and hone her skills as an effective designer and problem solver while complying to the company’s goals and objectives. Through my studies as a communication designer, I navigate visual communication with in-depth research, analysis and history to find the right approach and solution.

A communication designer is the a story teller and creates experience for the audience.

Hello!

Contents

Publication Craft 4

Packaging Elixir Gin 6

Packaging Millieu 8

Promotional Item i-Tones 10

Packaging Gout 12

Publication Little Spines 14

Promotional Item Clue In 16

Promotional Item Self Promo 18

Publication Voir 20

Typography Fedra Family 22

Brand Identity Paper Box 24

Packaging Maison Madagor 26

Web Design Philosophy 28

4 PUBLICATION

CraftThis is a publication for Craft Victoria’s annual report. The simplicity reflect the exhibition space of Craft.

6

Elixir GinElixir Gin is a newly establish brand of gin that is catered for the upper class contemporary young professionals.

PACKAGING

8

MilleuBrief was to design a new boutique line of bathroom amenities for The Prince Hotel in St. Kilda. Incorporating the Art Deco style of the hotel on to the packaging of the products.

PACKAGING

10 PROMOTIONAL ITEM

i-TonesThis is a promotional item for the new range of papers called I-Tones by Raleigh Papers.

12

GoutGout is a range of food enhancer that incorporates both the sense of touch and taste onto it’s package.

PACKAGING

14 PUBLICATION

Little SpinesThis is a publication work done for the RMIT Creative Writing students for their yearly anthology.

16 PROMOTIONAL ITEM

Clued inThese are postcard sized flash cards on different topics in design. The design of each card reflects on the topic.

18 SELF PROMOTION

Self PromoA self promotional item for myself that would be sent to studios as a personal mark in the industry.

20

VoirVoir is a magazine market towards younger female audiences and talks about the Parisian lifestyle.

PUBLICATION

Voir

22 TYPOGRAPHY

Fedra FamilyThis is a typographic project to explore the Fedra typeface. It is a short publication on the characteristics of the different weights in the family.

24

Paper BoxPaper Box is a brand identity project for a food truck company specialising in Taiwanese street food.

BRAND IDENTITY

Paper Box

26

Maison MadagorMasison Madagor is brand of spice that originates for Morocco. The key elements of Moroccan style is used for a more authentic feel.

PACKAGING

28

PhilosophyThis is a web designing job for Officeworks Philosophy range. The brief was to redesign a new page for the range as well as a mobile version.

WEB DESIGN

New Arrivals All Product Collection GalleryCatagories

Philosophy Cloth Square Pen Cup RedPHFB5367RD

Personalise your working environment with this energy inspiring range of Philosophy 'Scarlet Red' desk accessories, stationery, filing and storage solutions.

Product Details

Brand: PhilosophyColour: RedQuantity: EachDimensions (WDH): 80 (W) X 80 (L) X 115 (H) MmWeight: 0.15Material: Cloth

Features

Dimensions: 80 (W) x 80 (L) x 115 (H) mmFits all styles of pens and office suppliesIdeal for Office, Home and School

Quantity $6.95Add to cart1

Collection > Red > Philosophy Cloth Square Cup Red

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Colour Option

New Arrivals All Product Collection GalleryCatagories

Philosophy Cloth Square Pen Cup Red

$6.95

Sort By Price Collection Colour Popularity New Arrival

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Catagories

Pencils

Pens

Journals & Notebooks

Storage

Case & Pouches

Files & Organizers

Accesories

Picture Frames

Gifts

Colours

Red

White

Black

Grey

Blue

Purple

Price Range

$0.50 $50

Red Collection

New Arrivals All Product Collection GalleryCatagories

Philosophy Cloth Document TrayPHFB5323BK

$11.95 Add to cart

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Black Collection

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THANK YOU