jordan’s keys to marketing magic. creativity rules

Jordan’s Keys to Marketing Magic

Creativity Rules

Ignore everything your professors taught you (well, almost everything…)

• Sources of Ideas– Literature– Travel– Comedians

Sell Drugs

Don’t Do Drugs(The best advertising is no advertising)

Don’t Invest in Fads

Americanize the Exotic

Don’t just sell American products abroad, sell America

Segmentation is ultimately a stupid idea

Practice Contrarian Marketing

Sell people what they can never really have

Know when to STEAL

Never neglect the social aspects of your product

Reinvent your customers – not yourself

Self-competition is the best competition

Behold Newton’s Fourth Law of Marketing: “For every action there is an equal(?) and opposite reaction.”

Tell consumers what they need

Practice Fusion Marketing

“Better” is the best differentiation(don’t be different, be better)

Don’t “beat dead horses” (i.e. dead brands)

Anticipate the Side Effects…

Anticipate the Backlash…

Sell the tools to “mine the gold” instead of the gold itself

Open a “bar”

(let your customers do the work…)

Be the Joneses

• (don’t keep up with the Joneses)

Get there first

Don’t wait for “acceptance”

Cast a wider net

Dream Big!