jour 4710 presentation

Creating and Maintaining a

Strong Online Presence

Presentation by:

Sarah Tharp

Director of Online Marketing, Brain Host

@stharp14

• SEO

• Personal Online Reputation

• WordPress Tutorial

• Reputation Management for Clients

• Case Study

• Advice

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• Graduated from Ohio University in 2011 with a Bachelor of Science in Journalism

• Started at Brain Host 2 weeks after graduation as a Social Media Manager

• Currently the Director of Online Marketing for Brain Host

• Web hosting company based in Akron, OH

• Young, tech startup company

• 75+ employees

• Hosts over 180,000 websites

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What is Web Hosting? B

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SE

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• Stands for Search Engine optimization

• Process of getting traffic from the “organic” listings on search engines

• Web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users

• Importance of keywords

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Have You Ever Googled

Yourself?

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• 59% of hiring managers are influenced by

your online reputation (The Green Internet

Group)

• 70% percent of company recruiters said

they'd rejected applicants based on

information they found online (Microsoft

Study 2010)

• Almost 9 /10 hiring professionals said a

positive online reputation could boost an

applicant's chances (Microsoft Study 2010)

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If I Have Social Media Profiles,

Should I Still Consider a

Website?

• Definitely.

• With our information so widely spread

across the internet, having a central hub

where recruiters, hiring managers, business

contacts, family, and friends can go to learn

about and contact you is vital.

• Websites are the new “first impression.”

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Perks of a Personal Website

• Best chance of ranking first for your name

– 10 Most Expensive Domain Names

• Broaden your skill set

• Resume, writing samples and personal

information all in one place

• Say goodbye to generic email addresses

– Hello@yoursitename.com

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Examples

• http://davelee.me/

• http://www.rachelyouens.com/

• http://www.pohsiteng.com/

• http://www.alexandermunk.com/

• http://dotmick.com/

• http://joannalord.com/

• http://www.professorcraigdavis.com/#!

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Other Sites to Claim

• http://flavors.me/

• https://brandyourself.com/

• http://about.me

• http://www.quora.com/ *Google loves

• http://cuttings.me/

• http://pressfolios.com/

• LinkedIn with vanity URL

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• WordPress.com vs. WordPress.org

• Started as just a blogging system

• Has evolved to be used as full content

management system

• Thousands of plugins, widgets and themes

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http://www.professorcraigdavis.com/#!

Runs on WordPress W

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WordPress Tutorial

http://sarahtdomain.com/wp-admin/

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“Customers complain;

Competitors lie;

Haters hate.”

–Arienne Holland

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Knowledge of SEO is Imperative

for Every PR

Professional to Have.

• Reputation Management

• Brand Awareness

• Event Planning

• Fundraising

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Reputa

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American Apparel C

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• SEO has an important role in reputation

management, as it can push down negative

results.

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How Scripps Prepared Me for

Life in the “Real World”

• Writing skills

• Relevant projects

• Internships

• Bobcat “safety net”

• Work Ethic

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• Be proactive while still in school.

• Never think that you know less or under qualified.

• Work on your personal presentation – online and offline.

• You can’t get fired from college. Test everything here.

• Go to career fairs, networking events, parties. Be as social as possible. You never know who you are going to meet or when you’ll see them down the road.

• Many companies hire for personality. Don’t be afraid to show yours.

• Eagerness to learn trumps experience for entry level positions.

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• Email: sarah.tharp@brainhost.com

• Twitter: @stharp14

• Website: www.sarahtharp.com

• www.sarahtharp.com/bobcat

– 50% off hosting with coupon code BOBCAT

– Presentation, coupon information and extra resources

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Image Credit

• http://www.createafreewebsite.net/

• http://mashable.com/

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