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J.R. Watkins Marketing Policy

For Independent Watkins Consultants

WMP0115 • The J.R. Watkins Co. • Winona MN, 55987 • Printed in US • 01/15JRWatkins.com

Crafted in the USA Since 1868 ... Naturally.TM

J.R. Watkins Marketing Policy

For Independent Watkins Consultants

Introduction

You Play an Important Role

About Multiple Marketing Channels

The Two Sides of Your Business

Selling Efforts Should Be Person-to-Person and Mostly Local

Sponsoring Efforts Can Include Some Online Promotions

Discuss Your Marketing Plan with Your Leaders

What’s Included in “Online and Print Marketing”

Key Concepts

Section 1: Brand IntegrityTrademarks and Copyrights

Content Usage Requirements

Using J.R.Watkins Content

Copyright and Attribution

Restrictions on Trademark Name Usage

Logo Usage Requirements

Marketing Request Form

Section 2: Online Marketing

E-mail, Text Messages & Faxes

JRWatkins.com e-Consultant Website

Social Media Marketing

Watkins Corporate Facebook Pages

Independent Consultant Personal Facebook Page

Independent Consultant Personal Business Facebook “Fan” Page

External Websites

Other Online Marketing RequirementsDomain Names and URLs

Domain Name Redirects

Search Engines

Chat Groups and News Groups

Online Video and Audio Postings

Section 3: Print and Broadcast Media

National Advertising

Local Advertising

Telephone Directory Listings

Broadcast Media (Radio & Television)

Section 4: Other RequirementsPromotional Items

Earning and Income Claims

Product Claims

Cookies

Watkins Collectables

Media Interactions and Inquiries

Section 5: Disclaimers

Section 6: Violation of Policy —Fines

APPENDIX A