jubilant kameras - learning from failures

ANKIT MALHOTRA- GSEP13CMM021ARYAN BHOJNAGARWALA- GSEP13CMM022MUDIT UPMANYU- GSEP13IT007OBIE GEORGE- GSEP13GLSCM052PRAJAKTA TALATHI- GSEP13CMM031

Jubilant Kamara

Vision

“To build a sustainable customer base in growing

markets by providing quality cameras at moderate rates.”

Mission

“To be the recognized leader in providing

integrated solutions to meet each customer's quality imaging needs.”

Overview of Company Strategy

(30%)•Less focus on marketing•More Technical support

(20%)•Focus on giving promotions•Competitive pricing

(40%)•Huge investment in Technical support•Focus on promotions

(10%)•Lowest sales•Focus on marketing strategy

Failure of Strategy

Rigidity on strategy – No consistent focus on competitors’ analysis

Did not invest much in technical support initially

Administrative cost were also not taken into account

The simulation started with a price war, and our company was not initially ready to lower the prices for the quality products

Too much competition in the entry level due to the price factor

• Low prices of competitors

• Initial low exposure to markets due to less retailers

• Increase demand in own market

• Modification of strategy as per market

• Lack of adaptation with the changing market trends

• Less ROE• Inaccurate forecasts• No Competitors’

analysis

• Quality product

• Good Technical Support

• High Warranty and Promotions

Strength Weakness

ThreatOpportunity

Entry-Level and Multi-Feature pricing comparison

Entry-Level pricing vs. P/Q rating

Multi-Featured pricing vs. P/Q rating

Key Learning

Never Completely rely on projections

Demand was expected to grow in own markets of Europe and Asia without much promotions as the we had the largest sales.

More Marketing budget put to Markets where sales were less ( Inelastic Marketing Cost)

Aggressive Approach

For the first four years, we invested heavily on Marketing.

Tried to grab huge portion of market share ignoring the fact that it is highly competitive market.

Offered relatively more Discounts, Promotions to woo the customers

Be aware of Competitors’ Strategy

Pricing forecast

Product Quality

Target Market

Technical and R&D investments

Technical Support

Customers are oriented to buy products with better technical support in their geographical area.

Customer service increases the customer satisfaction and the credibility of the product within the market.

Image Rating

Image rating is the byproduct of the net revenues

Acquiring better image ratings help in getting strong hold in the market

Image rating also helps in sustainability of the organization

Learning on Business Front

Never compromise on Quality

Its better to produce/dispatch a little more than the demand than to stock out

Change according to the market , NEVER be RIGID!!

Learn from others mistakes!!

Use Competitive Intelligence Report to locate specific issues and tackle

Learning on Business Front

We could’ve been more aggressive to utilize debt financing in the first few rounds

It was not easy to maintain good credit rating while be aggressive enough to utilize the debt

Learning on Personal Front

Relationship buildingTeam managementOvercoming location barriersTime ManagementCalm and PatienceCommunication skillsKnowledge growthDecision making

Learning on Personal Front

Gained competence in analyzing and comprehending statistics, operating reports, financial statements, intelligence reports and benchmarking data

Thank You