june 2014 cpi leveraging your brand online anne pryor june 2014
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Anne PryorCPI Twin Cities
anne.pryor@cpitwincities.com
Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
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▶ Track Your Brand ▶ Clarify Your Brand ▶ Determine Your Online Strategy▶ Reserve Your Name▶ Build Branded Profiles ▶ Create Marketing Communication Plan▶ Blogs | Comment | Create▶ Mobile Applications
Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
98.2% Social Media97.3% LinkedIn51.3% Facebook
(17% hires FB)45.8% Twitter (13%
hires) Source: Bullhorn, January 2013
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Inappropriate photographs —53% Content about drinking or using drugs—44% Bad-mouthing —35% Poor communication —29% Made discriminatory comments —26% Lied — 24% Shared confidential information —20% Sent message using an emoticon—14%
Source: CareerBuilder
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
1. Google alerts www.google.com/alerts Tracks web activity for your name / keywords
2. Tweetbeep www.tweetbeep.com Tracks tweets about you
3. Online ID Calculator www.onlineidcalculator.com Measures your digital visibility
4. Vizibility www.vizibility.com1. Tracks your online presence, tips to increase visibility
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
What does your online presence say about you?
What’s the message you want to communicate?
What happens because of you?What are you known for?What are your key words?
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
Increase Findability & Viewability Market Yourself Be Seen as an ExpertSocial NetworkingEnhance Your Brand
94% of recruiters are using LinkedIn and Google Candidates.
46% have found ‘digital dirt’ and eliminated candidates based on the information.
ExecuNet Study
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www.hover.com/reach www.godaddy.com www.tela.com
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
Knowledge is power—check out your online visibility to find out what’s out there.
Vacuum it up (good luck with that)
Sweep it under the rug◦ Go on a campaign to get it beyond page 3◦ LinkedIn activity and YouTube videos are most
effective for this!
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11Copyright 2014, Career Partners International, Twin Cities
www.cpitwincities.com
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Copyright 2013, Career Partners International, Twin Cities www.cpitwincities.com
What does your online presence say about you?
What’s the message you want to communicate?
Clarify your brand, choose keywords
Do the Reach 360 Online Calculator http://www.onlineidcalculator.com/index.php
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
Write down a list of keywords that apply to your professional brand. 5 minutes.
◦ How do you want to be found? (Titles, industries, specialties)
◦ Whom do you want to find you? ◦ What words would they use?
Share your keywords. Refine your list. 10 minutes.
Incorporate these words into your current tools.
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Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
Raise your credible visibility fast◦ Where do you want to be found?◦ Read their blog and start commenting
Twitter your comments, link to the blog
Send a LinkedIn updates, link to the blog
Think like and comment as a thought leader, add value, be resourceful
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Create QR Code of LinkedIn profile, resume:http://www.qrstuff.com/
Add: QRReader phone application
Copyright 201r, Career Partners International, Twin Cities www.cpitwincities.com
http://www.youtube.com/watch?v=XDohoPavchc
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▶ Assess your online presence: Google, Bing, Yahoo▶ Clarify your brand message (key words)
▶ Develop branded summaries for select formats
▶ Reserve your Name: Knowem.com, Namechk.com▶ Get a great photo – in brand▶ Build LinkedIn profile, edit as needed▶ Secure Twitter account, link to LinkedIn▶ Research blogs + comment on blogs | start a blog▶ Choose online sites to create ▶ Create marketing communication plan
▶ Create content compatible with Mobile Applications
Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
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Website Password Tip Otherwww.Linkedin.com
www.Twitter.com
www.bitly.com
www.doyoubuzz.com
www.brandyourself.comwww.about.mewww.YouTube.com
www.Pinterest.com
www.zoominfo.comhttp://www.qrstuff.com
www.vizualize.mewww.slideshare.net
Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com
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