june 5, 2007. georgia travel info brought to you by

June 5, 2007

Georgia Travel Info

Brought to you by

511: A National Vision511: A National Vision

• 1999: USDOT asked FCC for nationwide N11 dialing code

• 2001: 511 Deployment Coalition formed by agencies including AASHTO, APTA, ITS America & USDOT

• 2002: National vision of a customer-driven, multi-modal travel information service

• 511 brings ITS, traffic/incident management, public transportation and weather information under 1 umbrella

• Goal: 511 available nationwide by 2010

511 Deployment Status511 Deployment Status

= 511 Operational (“Live”)

as of December 31, 2006

Accessible by 36.5% of Population

Accessible by 67% of Population in 2007

= Expected “Live” in 2007

D.C.

511 Usage Statistics511 Usage Statistics

• October 2006:

– 511 available to 100 million+ Americans (35%)

• December 2006:

– 511 breaks 3 million mark for the first time

• February 2007:

– Over 73 million calls to 511 since June 2001

• USDOT:

– 2007 will be a “breakout year” for 511 nationwide Source: www.deploy511.org,

USDOT

Georgia 511: The BasicsGeorgia 511: The Basics

• “One-stop” travel information portal for Georgia

• Call statewide from any phone

• Option to use automated system or request Operator

• Transit and other modes of travel also reachable via menu options

• Data provided via XML feed

• Consultant Team: Meridian, Iteris & AirSage

511 Components511 Components

Data Processin

g

Telephony System

Fargo, ND

Data Disseminatio

n

DevicesTravel Time

DataIncident DataSpeed Data

Construction Data

SpeedsAlerts

TMC

Receive Accident Reports &

HERO Requests

““Welcome to Georgia 511”Welcome to Georgia 511”

Main MenuMain Menu

511: Real-Time Travel Info511: Real-Time Travel Info

• Interactive Voice Response (IVR) system provides real-time information on:

– Incidents

– Road Conditions/Closures

– Congestion levels (light, moderate, severe)

– Travel times/Avg. speed/Distance

– Weather

• Speak or press any interstate or state route in Georgia

• Provide Start/End point

511 = User-friendly511 = User-friendly

• Callers can “barge in” to interrupt the automated system

• No confirmation questions

• Easy-to-navigate sub-menus

• Responsive to route nicknames

“If this is

correct, Press 1”

Alerts & Floodgate MessagesAlerts & Floodgate Messages

• Special bulletin with urgent travel information

• Heard by all 511 users

• No “barge-in” allowed

• May include:

- Major highway or system closures

- Evacuation warnings

- Amber Alerts

Surrounding StatesSurrounding States

• Option 6: Transfer to other 511 systems in Florida, Tennessee and North Carolina

• Crucial during major events

– Hurricane evacuations

– Wildfires along the border

• Objective: Seamless transfer throughout US by 2010

From *DOT to 511From *DOT to 511

• 6-month “grace period”

• 511 only by 2008

• Call volumes:

- Currently 900-1000/day

- Goal is 4000-5000 calls/day (mostly IVR)

- TMC hiring more operators to handle volume

• Objective: increase in reported incidents outside metro Atlanta

Marketing 511 in GAMarketing 511 in GA

• Stakeholders– DOT Board– Districts– ITS GA, TIME, ITE, etc.– State agencies

• Georgia Travelers– Metro commuters– Tourists (air, rail, car)– Truckers– Passin’ through

(snowbirds)

Marketing 511 in GAMarketing 511 in GA

Media focus: Drivers• MARTA Bus backs• Radio advertising– Traffic reports– Statewide spots

Lifestyle approach• Educational website• Internet advertising • TV/Mobile spots• PR opportunities

Marketing 511 in GAMarketing 511 in GA

Public Relations• Events at TMC• Media releases• 511 Crew• Road signage• TMC Tours• HERO school visits

Partnerships• AAA, insurance• DDS, Tag Offices• DEcD, Welcome

Centers• CIDs, TMAs…& YOU!

Questions?Questions?Contact:

Anthony M. Bradford511 Project Manager

404.635.8012anthony.bradford@dot.state.ga.us

Mark DemidovichAsst. State Traffic Engineer

404.635.8014Mark.demidovich@dot.state.ga.us