junior achievement session 1

Good Afternoon, Team!

Welcome to Our NationFrom Junior Achievement

Who Am I?• I studied History, Political Science, and French in college• I have worked in

– Big businesses– Small businesses– My own business

• I have worked in:– New York– Chicago– Boston– Washington, DC– San Francisco– Paris– Naples, Florida

Print Publising

Online Publishing

Book Publishing

We Can Learn from Entrepreneurs

• John H. Johnson• Grandson of slaves• Born poor in South• Loved learning• High school in Chicago• Editor of school newspaper• U of Chicago on scholarship

• Created Ebony Magazine in 1945– He was only 27– Today: 1.2 million readers– Johnson Publishing: $388M

Unbelievable Success

He said of what’s possible in America:”If it could happen to a Black boy from Arkansas it could happen to anyone".

Who is this Entrepreneur?

• He started drawing in high school

• He drove an ambulance in World War I

• He created ads for newspapers & magazines

• He did animated cartoons in Kansas City

• He started a company called ‘Laugh-o-Gram’

He Took Careful, Calculated Risks

• Moved to Hollywood• Created new character,

Mickey Mouse in 1928• Full-length movie, Snow

White and the 7 Dwarfs• TV show• Movies: 101 Dalmatians• Disneyland in California• Disneyworld in Orlando

Walt Disney Had Lots of Big Ideas

Who is this Person? What was the Big Idea?

• Adopted• Child of a mechanic• Poor for much of

childhood• Super smart• Loved electronics• Loved great design• Started in a garage with

a friend

The Very 1st Apple Computer: 1976

Started the company with less than $1000!

Base Price: $666.00

The Latest Apple Product

Basic Price for WIFI version: $499

She Created a Business from What She Loved to do

• Daughter of a welder and a stay-at-home mom

• Started baking cookies as a kid

• Opened her cookie shop when she was 20

• Used computers to streamline operations

• Expanded around the US and the world

Motto: "Good enough never is.”

What does the name ‘wigglebutt’ make

you think of?

Let’s Get Local: It’s About Dogs

• Most of us love dogs• Many of us have dogs at

home• Many of us travel• We have to leave of

four-legged friend behind

• Kennels are good, but not perfect

Big Idea: A Better Place for Dogs to Stay• Began from their own

need• Hotel and daycare for

dogs• Wigglebutt Inn: 4800

square feet with AC• Boarding dens• Big play areas• Lots of fun for the dogs

What did these folks have in common?

• They were entrepreneurs• They started with very small amounts of

money• They began with big ideas• They were passionate about what they were

doing• They helped many other people succeed

Our Mission Today:• Come up with a BIG IDEA• Develop a plan for your business product or

service• What will it do?• Who will it help? (Who will buy it?)– Your customers

• What is the price?• Create an ad– How will your product benefit buyers?– What are special features?– Ask possible customers to take action