justwifi - polish mobile and wifi ad network
Post on 15-Jan-2017
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MVNO
Leader in marke/ng technology, context ads networks, content
marke/ng.Leads genera/on agency
Email marke/ng, data base marke/ng innovators
Taxi ordering plaAorm
Mobile OperatorWIFI based adver/sing
What is JustWIFI
JustWIFI is an adver/sing plaAorm based on public WiFi.
Each days we reach thousands of mobile users in different public places.
We give away free WIFI in exchange for user’s aJen/on
Customer connects to WIFI in public place
She interacts with adver/sing content…
… and receives access to free WIFI.
13.27
Ustawienia
Wi-Fi
Wybierz sieć...
Inna...
Airport WIFI
EN WITAJ ENWITAJ
JustWIFI is growing rapidly
1 000 000+ CONNECTIONS
380.000+ UNIQUE DEVICES
100 min AVERAGE SESSION TIME
* Aktualnie miesięcznie / I 2016
94%UŻYTKOWNIKÓW
MOBILNYCH
JustWIFI provides connec/vity in various public places
FITNESS CLUBS
129
CAFES AND BARS
CITY SQUARES
111 37
HOTELS
27
ENTERTAINMENT
12
AIRPORTSSHOPPING MALS
7
TRANSPORT
25360
83% OF CONNECTIONS
JustWIFI can precisely target marketing campaigns
GeolocaMon
Demographics
Profiles
Languages
Keywords
Devices
We share data to understand customers/ users of the network
Vis/ed websites
Devices
Usage in /me
Demographics
Why JUSTWIFI is a unique touchpoint?
We analyze and leverage user’s inten/ons.
We deliver content strictly adjusted
to the context of usage.
Unique opportunity to effec/vely interact with
customers.
We’re building profiles of our customers based on real life ac/ons.
Inten/ons Context Engagement Profiles
EXTREME ENGAGEMENT
100% engagement
Exclusivity
Impacts brand awareness
Full screen
Ad before connecMon
Cost per engagement
NIE DZIĘKUJE, CHCĘ INTERNET
USER’S CHOICE
100% views
Impacts brand awareness
Full screen with skip opMon
Ad before connecMon
Cost per impression
Impact brand awareness
Flat fee
Always visible
MulMple contact with ad
Insession ad
ALWAYS WITH YOUMODEL
Case studies
AllegroBranding campaing proving that everything you need can be found at Allegro.pl
24.4% CTR
BUTY NICZEGO GOOGLE
FACEBOOK ALLEGRO SZCZĘŚCIA INTERNETU MIŁOŚCI SPOKOJU ROWERU
8,7% 7,8% 6,1% 5,0% 4,0% 3,6% 2,6% 1,4% 1,3% 1,2%
27.088 INTERACTIONS WITH THE AD
110.941 ADS CONTACTS
NC+
OF USERS WHO SAW THE AD RESPONDED TO THE QUESTION
46% 73%OF USERS WHO ANSWERED THE QUESTION LANDED ON NC+ LANDING PAGE,
43.000+ ADS CONTACTS
14.776 CLICKS TO NC+
34.2% CTR
86% % MOBILE
RedBullCampaing promo/ng RedBull among „White Collars” during working hours. The campaign took place on the airport, lunch places, and transporta/on hubs.
10 days TIME
50.000 CLICKS TO REDULL WEBSITE
89% % MOBILE
SamsungCampaign promo/ng Samsung Galaxy S6 among users of previous Samsung Galaxy headphones’ users. Aker clicking the ad user was redirected to the LP.
15 ci/es / 41 loca/ons REACH
25% CTR
42.000 ADS CONTACTS
85,5% % MOBILE
LENOVOCampaing promo/ng RedBull among „White Collars” during working hours. The campaign took place on the airport, lunch places, and transporta/on hubs.
10 days TIME
32,000 AD CONTACTS
89% % MOBILE
15,475 ANSWERS
11,402 CLICKS TO LENOVO
35,6% CTR
Thank You
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