k8 2014 - product vision and client success

1© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Product Vision & Client SuccessTed Krantz, CRO

Will Martin-Gill, SVP, Product

Susane Berger, MD, Client Excellence

Will Martin-Gill Ted Krantz Susane BergerSVP, Product Chief Revenue Officer Managing Director

Welcome and Introductions

3© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Agenda

Partnering for Value and Success

2014 in Review and Client Vignettes

Product Vision and Strategic Investments

123

4

A Day in the Life. . .

Customer

Journey

Budget

Mgmt

Tactical

Execution

Audience

Targeting

Keeping

Up

Competitive

Advantage

Reaching

Customers

Creative

Optimization

New

ChannelsBudget

Allocation

Scale

Cross

Device

Pace of

ChangeScale

Efficiency

Integrating

multiple

systems

No

Time

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Zero Moment of Truth

Search

Social

Display

Mobile

Read related

articleTalk to friends

for advice

ResearchSelect exact

product

New

Sale/Lead

$

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Significant Potential in Social Channels

Source: SEC Filings and ComScore, Mary Meeker 2014 Deck #14

22%

81%

175%

$37

$42 $45

$4.00 $4.60

$7.24

$1.29 $1.97 $3.55 $-

$10

$20

$30

$40

$50

Q1'12 Q1'13 Q1'14

AR

PU

Google

facebook

Twitter

6x

Annual Revenue Per User (ARPU)

2012-14

GrowthChannel

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Building Advertiser Value

Serendipity --> Intent + Direct Response

Channel Sophistication

$

$

$

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Channels Reinforce Each OtherExposed to SEM + Social vs. only SEM

• Total conversions up 19%

• Cost per acquisition down 10%

• Clicks increased in relation to

increase in social spend

Q3 2013 Study Q2 2014 Study

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Kenshoo: Predictive Marketing Software

Reporting & Predictive Media Optimization

SOCIAL DISPLAY

SEARCH

CustomersOnline + Mobile +

Local

Best-in-class

channel

platforms Best-in-class

connections

between

channels

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Significant Investment

in 2014

Analysis

Grids in Search

& Social

Cannibalization

Report

Shopping

CampaignsTwitter

Kenshoo

AnywhereTM

Mobile

Measurement

SDK

MMP

Integrations

Intent-Driven

AudiencesTM

DMP

IntegrationsHalogenTM

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Search

12© 2014 Kenshoo, Inc. Confidential and Proprietary Information

Investing in Your Success in Search

Making your

team more

efficient1

Keeping you

ahead

of the curve

with new engine

capabilities

2Building

competitive

advantage in

SEM

3

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Making Your Teams More Efficient:

Usability + Efficiency

14

Maximum Exposure at Best ROI

for Your Shopping Campaign Ads

15

CLIENT VIGNETTE:

Chacka Marketing - Google Shopping Campaigns

• Regain efficiency of

Product Listing Ads

(PLA) campaigns

• Discover optimal

PLA bidding settings

• Implement Kenshoo

PLA bid to revenue

policy

• Monitor ROI and

adjust policy targets

accordingly

Conversions

14% Conversion Rate

Challenges Solutions Results

51%

20% Cost-per-Click

47% ROI

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Competitive Advantage: Structure Optimization

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Social

18© 2014 Kenshoo, Inc. Confidential and Proprietary Information

Enabling Best-in-Class Social Marketing

Stay on the Edge:

Maintain a

competitive edge

in social

marketing

1

Analyze and Optimize:

Use social

intelligently to get

the most bang for

your buck

2

Expand Beyond FB:

Take advantage

of new social

advertising

opportunities

3

1919© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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CLIENT VIGNETTE:

Major Retailer – Facebook Multi-Link Product Ads

Than single product page post ads

New Dresses New Dresses New Dresses

up to

33%higher

ROI

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Welcoming Twitter to the Family

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Mobile

2222© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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The Mobile Context

Source: eMarketer. Google data includes non-search mobile spend

• App Downloads / Installs

• App Lifetime Value

across many

“conversions”

• Tracking across devices

• Simultaneous Multi-

Screen Usage

Unique challenges in mobile

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2012 2013 2014

Google facebook Twitter Others

69%

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Acquiring New Mobile App Users

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Time

Revenue

Audience 1

Audience 2

Audience 3

Measure lifetime value of an app customer

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Time

Revenue

Audience 1

Audience 2

Audience 3

Measure lifetime value of an app customer

Kenshoo SDK

Facebook SDK

3rd Party Partners

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Audiences & Cross-Channel

27

It’s About People(not just keywords, interests, or cookies)

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Search + Social

Build and Expand Social Audiences

• From products (Kenshoo DDC)

• From searches (Kenshoo IDA, FBX)

Search + Display

Enhance Display Targeting with intent

• Export data to DMPs

Target wider audiences in search

• Build RLSA targets based on DMP data

Engage and Market to Your

Customers Across Channels

2929© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Bringing the Power of

Intent to Facebook

3030© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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up to

2.2Xhigher

ROI

CLIENT VIGNETTE:

TicketsNow - Kenshoo Intent-Driven AudiencesTM

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Predictive Media Optimization

3232© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Predictive Media Optimization

22%of eligible spend

17%of KPO portfolios

Nov. = Beta April = GA

3333© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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CLIENT VIGNETTE:

Travelodge - Halogen Foresee & Portfolio Optimizer

• Drive increased revenue

and improved ROI

• Reduce manual bidding

• Improve revenue forecasting

agility and accuracy amidst

fluctuating budgets and KPIs

• Kenshoo Halogen and KPO to

automatically optimize bids/budget

• Kenshoo Foresee to plan and

forecast budgets at profile level

• Kenshoo Inform to account for

seasonality peaks in pacing and

forecasting

42% More Revenue

Than Planned

Challenges Solutions Results

32%

91% Less Time

to Manage

More ROI

Than Planned

3434© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Much More:

Make sure your teams

are aware of capabilities

available

to them!

Bid

Policies

Multi

Source

Conv

Engine

APIs

Bing

Location

Extensions

Sitelinks

Localization

6 Languages

Yahoo

Japan!

updates

Bing &

Google

oAuth

MCC

Self ServeNew App

AdsFB

Budget

Mgmt

GA

Metrics

Dynamic

Search

Ads

Bing

Devices

Performance

Improvement

Data

Warehouse

& Reporting

FB

L3

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Vision & Sneak Peek

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Select Areas of Focus

Making your

team more

efficient – UI

+ Reporting

1 Audience

management2

Holistic

demand

generation

across

channels

3

3737© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Search and Social: More Successful Together

EngagementPassions

Intent

Complete Customer

Understanding

3838© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Introducing: Pinterest Rich Pins + Analytics

Google shopping campaigns

Opportunity Report Rich Pins

PLA + Pintrestanalytics

3939© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Better Engage Customers on Their

Passions

Be Discovered• Increase rank with Rich Pins

• Drive traffic with direct product page links

Be Engaging• Daily updates of price, sale & availability information

• Emails from Pinterest to consumers as price changes

Be Informed• Reports on traffic and revenue driven from Rich Pins

• What’s performing well on Pinterest, not on Search PLA, and

vice-versa

40© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Kenshoo: Predictive Marketing Software

Reporting & Predictive Media Optimization

SOCIAL DISPLAY

SEARCH

CustomersOnline + Mobile +

Local

Best-in-class

channel

platforms Best-in-class

connections

between

channels

41© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Partnering for Value & Success

42© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Thankyou

4343© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Success is a Shared Journey…

…Measured Thru Your Lens.

Understanding your business and desired

outcomes

Metrics that look forward to your actions vs. look back to what happened

Insights to allow us to know often times

before you do

4444© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Looking Forward

IntelligenceActionability

Predictability

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Journey to Excellence

Client Services

Education

Tech Support

Research

Adoption

Solution Engineering

Account Executives

Marketing

Product

4646© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Leadership

Fiona GillGlobal VP Client Excellence

Nate Just Director, AMER Advertisers

David Rifkin Sr. Director, AMER Agency

Simon PerryDirector, EMEA

Nick BlakeDirector, EMEA

Michele YeungDirector, EMEA

4747© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Advocates and Experts

Christine VincentSr. Director

Sushil GoelVP Onboarding

Teri FoleyDirector of Global Education

Michael ScottoSr. Director

Ryan BoothSr. Director

4848© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Client-Centric Focus

Client Lifecycle Value

optimize your

investments and

your customers

Unique Scorecards

tied to your

businesses and

KPI/MBO/Health

Total View Of Success Review

process that

leverages tools,

technology and

people

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Thank You for Your Trust

and Partnership