kabloom caseanalysis
Post on 13-Aug-2015
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Kabloom Case analysis
Mark , Kim , Agustina , Jackie & Nolan
“The Power of Fresh Flowers”
Encourage consumers to buy flowers as daily commodities and not just for special occasions
Starbucks of flowers European model Prioritize excellent customer service
ObstaclesMission Statement
Marketing
Franchising
Distribution Location Franchise
Steps to recovery
Mission Statement
Reformat Everyday Any day “Providing fresh, reasonably priced flowers
for any occasion”
Marketing Resort to print advertising
Eliminate TV ads Spent $1.5 million
Result 4% increase
Billboards Average of $2,500 per month
Mailers Public Transportation
Bus schedules approx. $7,000 for all routes
per month
Downsize
Franchises10 months
Four months to turn aroundSix months notice until closing
LocationsStands
Solutions/Implementation Eliminate decentralized system
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