kappa alpha theta senior education fall 2010

SENIOR EDUCATIONSEPTEMBER 14 , 2010

The Balanced Woman

Branding Yourself!

Opening Exercise

Write down as many brands of butter as you can think of!

Opening Exercise

Now- write down as many brands of paint as you can!

Why Does This Matter?

Studies have shown that our brains lose the ability to remember cues, names, and interesting pieces of information after 3-7 items have been listed

-Professional World?-Graduate Programs?-Law School?-Education?-(marriage….) -Disney World?

Know Where You’re Going?

What Is Branding?

Personal branding is the process whereby people (and their careers) are marked as “brands.”

Brands are ways to package and present yourself with your best foot forward

It’s about playing up your strengths: Clothing, Appearance, Knowledge, Skill Set,

Language, Personality

Why It’s Important

Displays your strengths Presents you as an assetMakes an incredible impressionMarks you as memorable

To Develop Your Professional Brand

Start practicing professional languageBuild interviewing clothes into your wardrobeApply!

Wide net; Fishing pole Describe yourself in 4 words

Not just personality; Think about what you want employers to know about you

Examples

http://www.funny2.com/resume.htmhttp://

www.lowtechhappyhour.com/hireaustin.org/images/BadResume.JPG

Streamlining

When applying for jobs, discuss what’s relevant!

Number 1 rule of resume/cover letter/application writing is FOCUS

If it doesn’t apply- forget it!

What You Don’t Want

In interviews, networking events…On applications, cover letters, resumes….In meetings with professors or mentors

Employers to be overwhelmed by the amount of information presented

Employers to be confused by what you are seeking

Employers to be unsure of who you areEmployers to not remember your name and

something special about you

What You Don’t Want

What You Can Do

Practice interview questions with peersAttend as many networking events and career

fairs as possibleSpend a day “in the field” with someoneMake as many presentations as possibleSeek adviceStart looking for and applying for jobs NOW

Resources

Dr. Andrea Dixon; Director, The Keller Center for Professional Sales Andrea_Dixon@baylor.edu

Reading Materials To Make You Sound Smarter

Stephen Covey’s

Dale Carnegie’s

Reading Materials To Make You Sound Smarter

Nancy Barry’s

Reading Materials To Make You Sound Smarter