karima catherine september25_canadianguildfinal

Social media Converging sources

Karima-Catherine Goundiam

September 2013

@KarimaCatherine

Digital professional and woman in tech – 15 years

Social media practitioner – 5 years

Huffington post - 16 Brilliant Minds on Twitter

Why is social media important?

• Mainstream has adopted technology before and faster than organizations. – Technology allows

Everyone to publish Anything in real time.

– Technology has shuffled the landscape : Credibility is now earned by non-traditional sources (e.g)

• One thing remains same : focus on building trusted interest-based relationships

What is

social media?

What is the Social media landscape?

Why participate

•Business development

•Thought leadership

•Networking

•Research

How are organizations using it?

• Marketing

• Public relations

• Sales and customer service

• Human resources

• Business development

• Product development

• Support

Areas of concern inside the corporations

7 Key Areas

• Transparency

• Responsibility

• Confidentiality

• Brand Property

• Brand Reputation

• Productivity

• Security

First-mover advantage?

• Social media has changed the way we communicate

• We’ve introduced new ways of creating and sharing content

• By being first-off-the-mark in communicating key information, we’ve been able to establish a competitive advantage in the media

PR, Marketing and social media

Accuracy? What accuracy?

Paywalls

Future …

Online real-time business

Where do journalists fit?

Choose your platform