karraker, strand and healthcare

Karraker, Strand and Healthcare

These are pages from the ninth annual report we have written for Kaiser Permanente. We are currently completing the 10th and 11th. .

Karraker, Strand & Pardners works with some of America’s largest healthcare device

manufacturers, insurers, and providers. We also have a structure that lets us deliver the

same quality work to much smaller groups.

Our clients include Anthem Blue Cross Blue Shield, CareWise, Emeryville Occupational

Medical Group, Kaiser Permanente, McKesson,One Touch glucose monitoring devices,

Siemens, Sutter Health Care, and Varian Medical Systems.

We have delivered effective work in every medium; from TV commercials to e-mail blasts,

from outdoor boards to annual reports.

We are a group of senior people who have led creative departments at major agencies, but

we have left big agency culture behind, and all the baggage that goes with it. As a result, we

can bring you the best disciplines and best talent of a national agency, but at project fees

that you can afford.

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New York Times direct to patient ad forVarian Medical Systems.

What’s it like to work with us?

We have more than 20 years experience in consumer advertising and in business-to-business

communications. We are strategically focused, so we believe that the substance of the message is at

least as important as the style of the execution. And since you always have direct contact with the

people who are doing the work, we eliminate the inefficiencies that come with multilayered agencies.

If you talk to any of our clients, they’ll tell you they enjoy working with us as a partner. More

importantly, they’ll tell you the results that our way of working produces.

Would we rather do advertising than collateral?

No. We got over that mindset years ago. To us, the real job is deciding what message needs to

be received by what person at what time during the purchase cycle of your product or service,

then to use the medium that is most appropriate. If you look at our collateral, you’ll see it was

produced with the same craftsmanship and care as the advertising work for our largest clients.

Varian asked for three data sheets that focused on the best features of their Trilogy Tx system.

We gave then 10, 8 of which are in this PDF

The first ad in a physician-targeted campaign for Varian Medical Systems.

The year before Kaiser Permanente introduced the Thrive campaign, we produced 12 ads for them.

Here are a few.

Proposed campaign for McKesson Hospital Systems.

Web banner from same campaign.

TV commercial for Sutter Health.

Digital work

We believe in simplicity. This proposed redesign for a yard service company site gave new prospects only three things to choose from. For current customers, other choices are available, but secondary.

Proposed banner for Tru Green.

Proposed banner for Tru Green.

This is a series of email blasts for Pasta Pomodoro.

The first wave reinforced the quality of the restaurant, while the second wave introduced a contest we created and named.

Email blast for Pulpo Media. a new company that targets millions of online Hispanics. We created their website, and drove traffic with email blasts, banners and social media.

Proposed banner for Sun introducing their virtualization software, which can make data centers smaller and more efficient.

Non-healthcare advertising

Magazine ad for San Francisco Opera.

Proposed campaign for a small San Francisco-based bank.

This ad is part of a campaign exploration we did for Wind River, a software company.

Outdoor campaign for California Lottery. The digital display was updated twice a week.

Ad for American Beef Council.

Integrated advertising and collateral

Pro bono brochure for a local mentoring organization.

Outdoor board for Sonoma Mentoring.

Direct response ad for Sybersay, a pre-Bluetooth earpiece company.

This is the website we proposed for Sybersay.Its messaging, look and feel are consistent with the advertising.

A local architecture firm called TSH changed their name to Vitae. We developed this ad to announce their new identity.

We followed that ad with these two, which describe the approach that makes Vitae unique.

We then designed this presentation kit, which helped them communicate in depth with their prospects.

Who are we?

Greg Karraker has been a writer and creative director for some of America’s most successful clients. He is a strong believer in measurable advertising. His campaign for California Lottery increased sales from $1.4 billion to $2.1 billion. His TV for The Money Store increased ROI by 44%.

Experience: Anthem Blue Cross, Bank of America, Crystal Cruises, Dell Computer, HP, Intel, Kaiser Permanente, Microsoft, Pomodoro Restaurants, Royal Viking Line, Sprint, Sun Microsystems.

John Donaghue, art director and creative director, has helped a wide variety of clients gain share of mind and share of market. His Super Bowl commercial for The Canned Food Council was that year’s most noted Super Bowl Commercial. For DHL, his Flying Truck campaign increased sales by 25%.

Experience: American Beef Council, Caesars Palace, Clorox, Commerce One. Lake Tahoe Visitors’ Authority, Nevada Power, Pomodoro Restaurants, San Francisco Opera, Sutter Health.

www.karrakerstrand.com

1200 East Railroad Avenue, Cotati, CA 94931 (707) 795-4244 greg@karrakerstrand.com