katharina norden - 2014 conference on global and european trends in financial education in istanbul

WHO WE ARE

≈ 3. < 30 -32k

- AT EYE LEVEL

- PLAYFUL

- NOT OPENLY EDUCATIVE

- BEHAVIOUR-BASED

CO - DEVELOPMENT

INFORMATIVE LEARNINGINFORMATIVE LEARNING

Sunday, October 20, 13

INFORMATIVE LEARNINGINFORMATIVE LEARNING

TRANSFORMATIVE LEARNING

Sunday, October 20, 13

TRANSFORMATIVE LEARNING

LET‘S MAKE A GAME!

MOST SOLD GAMES

A SERIOUS MOBILE GAME

FAR AWAY ISLAND

A HEROINE

CURE

SURVIVAL

POWER STRUGGLE

MYSTERY STORY

THE PLAYER HAS TO:- Run- Overcome obstacles- Collect objects- Reach goals, gain status, save the island

GAME MECHANICS

- Making a budget- Withstanding consumer pressure- Prioritizing the right payments- Saving/Rainy Day Fund- Self-determination- Business Competence- Understanding the marketing industry- Self Confidence- Responsibility

LEARNING MECHANICS

TOO GOOD TO BE TRUE...

LINK TO REALITY

APRIL 2014: LAUNCH IN AT

USERS

14K DOWNLOADS AFTER 6 WEEKS+high retention rate!

AGE CURE Runners reaches our target group

SESSION LENGTH

Most sessions take between 3-10 Minutes

A DOOR OPENER...