katie hughes: make or break

Post on 13-Jul-2015

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Katie Hughes - Make Or Break

Charlotte Magnani, James Fuller,

Elisabeth Boreham.

• Wide Range of Topics (Topic of shared interest)

• Interesting (New challenge)

• Well planned, not scripted (allows real responses – more interesting)

Documentary

Narrative

• Following Katie Hughes in her bid to become a super model.

• Her motives and steps to success.

• The concept will be interesting to a specific audience.

Sub-Genre

• Realistic / Fly on the wall approach

• Informal and real-time style

The Channel

The Channel

• Target age group: 16 - 34 years old

• Purpose: ‘The remit of BBC Three is to bring younger audiences

to high-quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience.’ (quoted from the BBC three website)

Our Target Audience

• Primary Audience:• Hopeful models• Up and coming

models• Predominantly

women

Secondary Audience:• People with a general

interest

Our Five Minute Extract• The lookOne offOne hour long We review Katie’s Journey So far…Follow Katie’s preparation for her

casting.

• The outlineReview Journey So Far (Montage) - talk to Katie - film Katie calling her agent. - film Katie explaining the portfolio - film Katie leaving for a interview.

Print Work – Listings Magazine

• Radio times.• BBC magazine• It is aimed at our

audience.• Many double-page

spread documentary articles.

• Widely read

Print Work – Newspaper Advert

• Daily mirror

• Aimed at our audience

• Provides documentary adverts

• Well regarded in opinion to different subjects

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