kelly carew. 12 12 object appears better or worse depending on what it is compared to all judgments...
Post on 30-Mar-2015
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CONTRAST EFFECT
Kelly Carew
MMMMMMM ICE CREAM!
MMMMMMM ICE CREAM!
WHICH LOOKS MORE TEMPTING?
1 2
MMMMMMMMMMMMMMM ICE CREAM!!!!!!!!!!
WHICH LOOKS MORE TEMPTING?
1 2
WHAT IS CONTRAST EFFECT?
• Object appears better or worse depending on what it is compared to
• All judgments are relative
• Individuals use relevant information to make judgments availability heuristic
EXAMPLE OF CONTRAST
EFFECT
World’s tallest man: 7.9 Ft
meets
World’s shortest man: 2.4 ft
INSPIRATION…• Study mentioned in Aronson by Douglas Kenrick and Sara Gutierres
• Asked males in dorm to rate attractiveness of a potential “blind date” for friend
• Some men watching Charlie’s AngelsOthers were not
• Those watching rated the average female as less attractive than those not watching
METHODS
• 8 girls
• 4- shown picture of average man
• 4- shown picture of hotties then average man
• Both groups answered survey…
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10
How attractive is this man?Unattractive Average Very Attractive
How likely would you be to go on a date with this man?Not likely Ehh Very Likely
How important are looks when dating a man?
Not at all Moderately Very
MALE IN QUESTION
Hotties used as a point of comparison
How attractive is this man?
Hotties: 3,3,6, 6 Just man: 3,7,7,8,
Average: 4. 75 Average: 6.25
How likely would you be to date this man?
Hotties: 1, 3,5, 6 Just man: 1,2,5,
Average: 3.75 Average: 4
How important are looks when dating?
Hotties: 6,8,8,10 Just man: 4,6,8,8,
Average: 8 Average: 6.5
RESULTS
For the most part contrast did have an effect, male alone was rated higher
Problems:1. It was hard to find a male that had a
similar body type and pose-but was unattractive
2. The man in question may have been perceived as being unattractive because of his facial expression
3. Girls had a different view of physical attractiveness
4. Girls have a varied opinion of how important looks are
DISCUSSION
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