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UNC Kenan-Flagler
Undergraduate Career RoadmapPlanning & Optimizing Your Professional Journey Updated as of:
October 13, 2015
Slides 3-6
• What Employers are Seeking
• 4-Year Career Curriculum
• Diversify Your Experiences
Slides 7-9
• Preparation and Orientation
• Fall Academic and Recruiting Timeline
• Spring Academic and Recruiting Timeline
Slides 8-14
• Opportunities for Exploration
• Key Resources
• Checklist
• Take-Away Messages
• Quick Links
APPENDIX
• Areas of Emphases Resources
• Third Party Research Tools
2
What and Why?What is in the UNC Kenan-Flagler Career Roadmap and why is it important?
This slide deck serves to accomplish the following:
1. Increase student knowledge of the undergraduate career development timeline
2. Centralize access to useful resources through links within the slides
Note: If you discover a link that is not functional, be sure to download an updated version on the
UBP Intranet. If the problem persists, please email a description of the broken link to
ubhelpdesk@unc.edu to ensure the issue is remedied quickly. Thank you!
*This deck includes a variety of resources meant to aid students, but it is not intended to be exhaustive.
Students are encouraged to seek out tools and resources individually to supplement the tools referenced here.
Academics
Community Service
Work Experience
Leadership
Global Perspective
3
Employers Seek Well-Rounded CandidatesA strong GPA alone will not suffice
Capture and communicate your
experiences to peers, professors,
and employers in five key areas:
Starting thinking now about how you could obtain skills in each area!
4
4-Year Career CurriculumMaximizing your time at UNC to achieve your career goals
First Year
Sophomore
Year
Get acclimated to UNC.
Set goals for your time at UNC related to leadership, global, academics, community, and professional
development
Begin taking Business school pre-requisite courses.
Get to know your professors.
Attend UCS Pre-Biz workshops, as well as other exploratory programs.
Meet with a UCS career counselor.
Create a Careerolina account.
Follow the B-school Resume Style Guide and template to create your new resume.
During the Summer:
Continue exploring possible careers and building your professional network.
Take on a part-time job and/or engage in volunteer work.
Work on your Kenan-Flagler Business School application essays.
Use Interview Stream to get comfortable responding to behavioral questions.
New:
Complete the Kenan-Flagler Business School application by the spring or fall admission deadline.
Get involved with Business-related student organizations and other clubs on campus.
Conduct informational interviews with professionals in different functional and industry areas.
Attend the Undergraduate Business Symposium in the Fall.
Attend UCS Spring Job/Internship Expo.
Once admitted to Kenan-Flagler (Spring Admits), complete the ENGAGE onboarding process.
Consider when and how you will study abroad and/or gain global experience.
Revisit & Repeat:
Update your Careerolina account; attend UCS Business-related workshops, fairs and industry nights, as well
as the LinkedIn Lab; have a UCS counselor review your resume and personal statements.
During the Summer:
Continue to obtain professional experience through part-time jobs, internships, and community service.
5
4-Year Career CurriculumMaximizing your time at UNC to achieve your career goals
Junior
Year
New:
Once admitted to Kenan-Flagler (Fall Admits), complete the ENGAGE onboarding process.
Select an Area of Emphasis in your major.
Have your resume reviewed by the Kenan-Flagler Business Communication Center (BCC).
Take advantage of UCS Mock Interview days and conduct a practice interview with the BCC.
Pursue leadership positions on campus through one of your student organizations.
Go on a career trek with a Kenan-Flagler student organization.
Get hands-on experience through Case Competitions, STAR and/or GBP.
Monitor application and on-campus interview deadlines of positions posted in Careerolina.
Learn how to manage the internship and full-time offer process.
After accepting an internship offer, fill out the UBP Future Plans Survey.
Revisit & Repeat:
Update your Careerolina account; attend the Undergraduate Business Symposium; attend UCS events: OCR Kick Off,
panels, meet-ups, info sessions, and career fairs; conduct informational interviews with professionals to learn about specific
companies and roles.
During the Summer:
Complete a career-related internship.
Make connections with professionals in various departments and levels at your place of summer employment, and with
UNC alumni who are working in interesting industries in the city of your internship.
Senior
Year
New:
Evaluate summer experience and future plans.
Start researching and applying for job opportunities early in the fall semester.
Take your job search beyond Careerolina if needed, with the help of advisors, alumni, and your professional network.
Consider graduate school as a next or future step on your career path.
Once you accept a full-time position, fill out the UBP Future Plans Survey.
Revisit & Repeat:
Update your Careerolina account; monitor application and on-campus interview deadlines of positions posted in Careerolina;
conduct a mock interview with a UCS counselor or the BCC; attend the Undergraduate Business Symposium; attend UCS
events: OCR Kick Off, panels, meet-ups, info sessions, and career fairs.
After Graduation:
Continue job search if needed; alumni have 6 months of access to Careerolina following graduation.
Engage with Kenan-Flagler’s Alumni Services office, and add your information to the Alumni Directory.
6
Diversify Your ExperiencesUse the selected tools to build your portfolio of experiences and skills
Leadership Academics Global
Market your study abroad
experience and skills to
employers
Explore Study Abroad and Intern
Abroad options through
Kenan-Flagler
Seek leadership roles with campus
and/or KFBS student orgs
Compete in a case competition,
Carolina Challenge, etc
Take experiential courses such as
STAR, GBP, AIM,
Symposium Core Committee, etc.
Explore Areas of Emphasis
within your degree
*Note: Many of the boxes on these slides are hyperlinked to beneficial websites and resources. If
accessing via PowerPoint, choose presentation mode to explore the links!
7
Preparation & OrientationParticipate in ENGAGE onboarding activities
Mock Interview
• Structured to mirror a
real interview with dress
and behavior
expectations
• Receive feedback from
interviewer that should
be applied to future
interviews
• A wide array of mock
interview companies and
roles will be available
based on personal
interests
AOE Practitioners
• Explore multiple Areas
of Emphasis available in
the business school
• Better understand how
interests and passions can
translate into career
opportunities
Career Foundations
Consists of 3 primary
components:
• Summary of career
related resources and
macro planning
• Resume simulation in
which students are put in
the shoes of recruiters
• Behavioral interviewing
techniques and practice
Global Programs
• Learn about the portfolio
of opportunities for
global study
• Explore semester-long,
summer-long, Global
Immersion Electives, or
an International
Internship opportunities
• Visit the Global
Programs website
Spring Admits: Early November
Fall Admits: Mid-FebruaryAll Students: Early February
Make an appointment via to the Intranet to meet with an advisor (academic, career, or global)
For students admitted as Business Majors & Minors ONLY!
8
Recruiting Timelines: FallUnderstand timelines for events & recruiting to maximize development opportunities
August September October November December
Full-time Recruitment (primarily Finance & Consulting)
Full-time Recruitment (Sales , Operations, Marketing, Management, Other)
Resume drops in
Careerolina (begin
1st week of classes)
Consulting Boot
Camp, Aug 28
Fall Job/Internship
Expo, Sept 17
Finance Trek NYC
Oct 15-16ENGAGE Career
Foundations
ENGAGE Mock
Interviews
} Spring Admits ONLY
September 18
Consulting Trek
CLT and ATL
Dec 16-18
Internship Recruitment (Investment Banking)Employer
Info Sessions
Begin Aug 24
9
Recruiting Timelines: SpringUnderstand timelines for events & recruiting to maximize development opportunities
January February March April May
Internship Recruitment (Majority of on-campus recruiting dates)
ENGAGE
Combined Sessions
ENGAGE Career
Foundations
ENGAGE Mock
Interviews
}
Fall Admits
ONLY
Think about your recruiting timeline
when planning your study abroad!
*Note: Timeline is representative of the majority, but not all, UNC Kenan-Flagler activities
Spring Job and
Internship Expo
}
Spring & Fall Admits
Full-time Recruitment (Various Functions)
10
Opportunities for ExplorationExplore yourself, your passions, and potential industries of career interest
Learn about Yourself Learn about Careers Learn about Networking
Take the Myers-Briggs Type
Indicator Assessment
Familiarize yourself with
University Career Services
Website Resources
Explore Vault Guides
Attend Prospective Student
Session and Club Fair
Join UNC Kenan-Flagler Clubs
and Organizations
Take the Strong Interest
Inventory Assessment Schedule an Informational
Interview
Use Job Acceptances File to
learn from recent KFBS grads
*Note: Many of the boxes on these slides are hyperlinked to beneficial websites
and resources. Choose presentation mode and explore the links!
11
Key Career Resources at Your DisposalTake advantage of these materials to make your process efficient and successful
Use Alumni Database
to connect with
professionals
Refine resume & cover
letter at Business
Communication Center
Attend career fairs and
workshops
Apply for summer
internships and
opportunities
Review Career Guide
Schedule 1-on-1
career advising
Join clubs and
organizations
1 2 3 4
5 6 7 8
Consider volunteering if unable to secure paid internship
Attend
Undergraduate
Business Symposium
12
Creating Your ChecklistUse a career checklist to structure recruiting efforts through time at UNC Kenan-Flagler
Explore Career Paths Build Experience Identify Future Plans
Cease interviewing and
update Careerolina profileFill out Future Plans survey
Set up target list of
companies
(Tier A, B, and C)
Participate in student
clubsApply directly via
company websites
Follow up with alumni
and contacts developed in
past semesters
Consider mock interviews
and/or resume review
with the BCC
Utilize the Alumni
Database (UNC and UNC
Kenan-Flagler)
Apply for internship and
full-time positions on
Careerolina
Follow virtual Career
Announcement Board
Attend on campus
recruiting events and
information sessions
Update Careerolina profile
Attend the Undergraduate
Business Symposium
Stay in contact with career
advisors to modify your
strategy as appropriate
Take a Career Self
Assessment
Conduct Informational
Interviews with students,
alumni, employers
After Accepting a Position:
13
Key Take-AwaysEmpowerment for your next steps
You are not alone on this journey
• Use the various resources, advisors, classmates, faculty, and
staff at your disposal
Find YOUR career fit
• What is best for your classmates friends, fellow student
organization members, or family members might not be
the right fit for you
Start early and revisit progress frequently
Build your experience portfolio and refine your story along
the way
Quick Sheet of UCS and UNC Kenan-Flagler Resources
14
UNC Kenan-Flagler Resources
• Kenan-Flagler Intranet
• UBP Resume Template
• Career Announcement Board
• Schedule 1:1 Career Advising
• Business Communications Center
• Undergraduate Business Symposium
• Alumni Database
• Study Abroad
• Recruiting Code of Conduct
UCS Resources
• University Career Services
• Career Guide
• Career Insider by Vault
• Careerolina
• OCR Policies
• UNC Alumni Database
• Foundational Workshop Schedule
Handouts
Internships
• Internship FAQs
• 6 Ways to Find an Internship
• Creating Your Own Internship
• Apples Service Learning Internships
Resumes and Cover Letters
• Resumes
• Cover Letters
• Marketing Your Study Abroad
Interviewing
• Informational Interviewing
• Interviewing Basics
• Interviewing – Raising the BAR
• What to Wear
• Phone Interviews
• Thank You Letters
• Networking Night Tips
• CaseQuestions.com
14Connect with UCS via social media:
AppendixAdditional Useful Resources and Information
Area of Emphases Table of Contents:
Marketing/Sales
Consulting Finance Operations
Real Estate Entrepreneurship
Interested in Consulting?
Learn about the
industry and the
firms
Learn about
Consulting at
UNC Kenan-
Flagler
Case
Competition
Resources
Case Interviews
• Vault Consulting 50
• Consulting Opportunities
• Consulting Overview Deck
• Careerolina
• Undergraduate Consulting Club
• Consulting BootCamp
• Consulting Firm Trek
• Consulting Curriculum
• STAR and GBP Programs
• UNC Consulting Toolkits
• PowerPoint Timesaver
• Appendix Slides Template
• Case Interview Secrets
• Case in Point
• Case Interview Math Practice
• Business Communication Center
16
Sel
ecte
d E
mp
loye
rs*
*Representative, non-exhaustive list of employers in this area
Interested in Finance?
Learn about the
industry and the
firms
Learn about
Finance at UNC
Kenan-Flagler
Network with
finance
professionals
Interview
Preparation
• Vault
• Careers in Financial Markets
• Finance Opportunities
• Bloomberg Aptitude Test
• Read the Wall Street Journal
• UNC Finance Society
• Area of Emphasis
• Applied Investment Management
Course
• Finance Trek in NYC
• Informational Interview
• Job Shadowing
• Student Job Acceptances
• Undergraduate Business Symposium
• Capital IQ’s “Market Observations”
• The DealBook from NY Times
• Training the Street
• Business Communication Center
17
Sel
ecte
d E
mp
loye
rs*
Inv. Banking – Sales & Trading
InvestmentsInternal
Finance
*Representative, non-exhaustive list of employers in this area
Note: Corporate Finance AOE is geared towards Investment Banking and Sales & Trading, while
General Finance AOE is geared towards internal finance.
Interested in Marketing and/or Sales?
Learn about the
industry and the
firms
Learn about
Marketing at
UNC Kenan-
Flagler
Network with
marketing
professionals
Interview
Preparation
• Vault
• Marketing and Sales Opportunities
• Career Fairs
• CPG Camp
• Marketing Club
• Area of Emphasis
• Informational Interview
• Job Shadowing
• Student Job Acceptances
• Undergraduate Business Symposium
• Marketing vs. Advertising
• Interviewing Basics
• Interviewing – Raising the BAR
• Business Communication Center
18
Sel
ecte
d E
mp
loye
rs*
*Representative, non-exhaustive list of employers in this area
Interested in Operations?
Learn about the
Industry and the
firms
Learn about
Operations at
UNC Kenan-
Flagler
Network with
operations
professionals
Prepare for
Interviews
• Vault
• Operations Opportunities
• Career Fairs
• Operations Club
• Area of Emphasis
• Informational Interview
• Job Shadowing
• Student Job Acceptances
• Undergraduate Business Symposium
• Careers in Operations Management
• Interviewing Basics
• Interviewing – Raising the BAR
• Business Communication Center
19
Sel
ecte
d E
mp
loye
rs*
*Representative, non-exhaustive list of employers in this area
Interested in Real Estate?
Learn about the
Industry and the
firms
Learn about
Operations at
UNC Kenan-
Flagler
Network with
real estate
professionals
Prepare for
Interviews
• Vault
• Real Estate Opportunities
• Career Fairs
• Real Estate Club
• Area of Emphasis
• Center for Real Estate Studies
• Informational Interview
• Job Shadowing
• Student Job Acceptances
• Undergraduate Business Symposium
• Interviewing Basics
• Interviewing – Raising the BAR
• Business Communication Center
20
Sel
ecte
d E
mp
loye
rs*
*Representative, non-exhaustive list of employers in this area
Interested in Entrepreneurship?
Learn about the
Industry and the
process
Learn about
Entrepreneurship
at UNC Kenan-
Flagler
Network with
entrepreneurial
professionals
Prepare to launch
your career
• Vault
• Student Job Acceptances
• Area of Emphasis
• Center for Entrepreneurial Studies
• Carolina Challenge
• uVCIC
• Informational Interview
• Job Shadowing
• Undergraduate Business Symposium
• Business Communication Center
• Launching the Venture
• 1789 Venture Lab
• Launch Chapel Hill
21
Third Party Research Tools - Reference Card
Company Focus
• Corporate Affiliations - This contains "family tree" information on over 30,000
major corporations. Not Mac compatible.
• OSIRIS - Contains information on more than 65,000 of listed (publicly traded)
companies.
• ORBIS - Has information on over 102 million public and privately held
companies.
ReferenceUSA - Provides directory information on U.S. businesses, U.S.
residents, and U.S. health care providers.
• Hoover’s Online – Provides detailed company profiles. Great resources for in
depth company research.
• NetAdvantage – Provides information on public and large private companies.
• Thomson One - Contains the full-text, including tables, charts and other graphics,
of industry and company reports. Internet Explorer only.
Industry Focus
• BizMiner - Reports on lines of business (NAICS codes) in national and local
markets. Includes industry financials and market research.
• Freedonia Focus - Provide information and insights into eighteen broad industry
categories.
• Frost and Sullivan – Offers technical, economic, and market analysis reports on
emerging high-technology and industrial.
• Gartner.com Web Portal - Executive Summaries on core technology topics.
• Passport GMID - Contains 6 years of historical and 5 years of forecasts of market
size data for 330 consumer products.
• IBISWorld Industry Reports - Covers industry conditions, performance, key
sensitivities, success factors, segmentation, size, trends, and outlook.
• Mintel Oxygen - 1300 reports into European, UK-specific and US consumer
markets every year. Good Graphics.
• Tablebase - Summary statistics about companies, industries, products, markets,
and consumer behavior.
22
Country Focus
Country Commercial Guides (CCGs) - Uses economic, political and market analysis to
give an in-depth look at commercial environment.
World Development Indicators (WDI) online – Has population, environmental and
economic measures for over 226 economic entities.
IHS Global insight - Provides regional, national, and global economic, financial, and
commodity information.
Simply Map - A web-based mapping application that create professional-quality
thematic maps, reports, and ranking of geographic areas.
Other Resources
LexisNexis Academic – Has regional, national, and international news, company news
and financial information, and legal information.
Statista – Very Broad database of information from many sources. Great starting point
for research.
Bureau of Economic Analysis – Includes international, national, and regional economic
statistics.
Bureau of Labor statistics - Has statistics on employment, productivity, inflation,
consumer spending, wages, and earnings of U.S. economy.
US Census Bureau - A major statistics site containing all kinds of statistics covering a
wide range of subjects.
General FocusBusiness Source Complete – Provides indexing, abstracting, and articles from press and
trade publications as well as business journals.
Factiva – Includes full text without graphics from major newspapers and business
sources. Free Wall Street Journal publication.
Resume Interview Networking Tools Postings
BCC
UNC Kenan-Flagler
Intranet
UCS + Careerolina
UBP Career
Announcement Board
Alumni Databases
ENGAGE
23
Target areas for improvement by utilizing resources from various sources
Resource Matrix
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