kenny ye (ucweb), white nights 2015

Go GlocalUC Browser’s Globalization and Russianization

UCWeb, An Alibaba Group CompanyA leading provider of mobile internet software and services.

Browser App & Game Distribution Platform Mobile Traffic Network

UC Open Platform

100 MillionDaily Active Users

worldwide

No. 1third-party mobile browser in the world*

>14%market share in terms of monthly page view*

No. 1mobile browser in China,India and Indonesia

Our achievements in globalization and localization

* — according to StatCounter in May 2015

The keys to the global market: Technologies and Localization

1. Technologies1.1 Cloud acceleration and data compression1.2 U3 kernel

- 80% of 3000 employees engaged in product R&D- 200 core technology patents in mobile application domain

2. Localization2.1 localized features based on local user demands2.2 local staff2.3 local partners

- 4 local offices/teams established in Russia, India, Vietnam and Indonesia- 11 languages support- Users from different countries will have different Navigation Page

TechnologiesCloud acceleration and data compression

UC Browser's servers act as a proxy which compresses the data of web pages before sending it to users. This process helps load web content faster and saves users up to 80% on data usage.

WebKit main flow (Source: Tali Garsiel)

TechnologiesUC Browser’s engine: U3 kernel

Localization

LocalizationTechnologies are great, but needs local ingredients

When comes to localization, we focus on:

Localized features cater to local user demands

Local staff

Local partners

No.1 Mobile Brower

91.7% YoY growth in Daily PVs (2014)

30% MoM E-Commerce growth, main gateway for mainstream E-Commerce Sites

85% of Indian office employee are Indian nationals

Office eastablished in New Delhi in 2012

UC Browser in India: Achievements

Localized Product

We customized our product and operation base on Indian network, devices and real needs of Indian users

Localized Operating

Facebook Faster Speed mode Smart Downloading Incognito Browsing

E-Commerce Cricket Movie News Train Enquiry

UC Browser in India: Technologies + Localization

Smart Downloading Feature is favored by Indian users

UC Browser’s logo on India’s traditional sari

UC Browser in Indonesia: Achievements

Ramdam Feature and Football Feature of UC Browser Indonesian Version

UC Browser in Indonesia: Technologies + Localization

Partners are important

5000 partners

worldwide

Russian navigation page Adopted menu Local benefits

UC Browser in Russia

NO. 1 browser app on Google Play Russia

UC Browser’s monthly active users has had approximate triple increases in 2014.

Regarding PV, it has risen by 125% in the same period.(Updated on January 4th 2015)

Top 10 on Google Play overall Russia

UC Browser in Russia

Local Partners

Kenny Yekenny.ye@ucweb.com

Thank You