key accounts promotion - 2008

Key Accounts Promotions

2008

NIDO FORTIFIED

10 Signs Launch

NIDO PromotionScope: Selected key Accounts in Karachi,

Lahore & Islamabad

Duration: 01 month (Jan 08)

Objective: NIDO 10 Signs Launch

Mechanics:

The children would be involved in a

• Height & Weight Check

• Hit the Hammer Activity

Communication:

• Plasma TV at the Account playing the NIDO

TVC

Everyday Free Mug

Everyday Free Mug• Mechanics:

– Special Promo Pack with Everyday Branded Mug

• Accounts: Key Accounts in Karachi, Lahore & Islamabad

• Premium:– Everyday Branded Mug

• Launch month: January 2008

• Duration: Till Stocks Last

• POP:– Shelf Talkers

– Gondolas Branding

– In-Store Branding

Nesvita Pro Bones Launch

&

Nesvita 200 ml Sampling

• Mechanics:

• Free Sampling of Nesvita 200 ml

• Accounts: Selected key Accounts in Karachi, Lahore & Islamabad

• Premium:

• Nesvita 200 ml

• Launch month: January-February, 2008

• Duration: 30 Days

• POP:

• Category Promoters

• Shelf Talkers

• Gondolas Branding

• Customized Pro Bones Gondola

• In-Store Branding

Nesvita 200 ml Sampling & Pro Bones Launch

Everyday Valentine’s

Promo

Everyday Valentine

Day Promo• Mechanics:

– Buy 2 x 1000 gm Everyday, Win a FREE Dinner Voucher

• Accounts: Selected key Accounts in Karachi, Lahore & Islamabad

• Premium:– Free Dinner Voucher

• Launch month: February 2008

• Duration: 01 week

• POP:– Category Promoters

– Shelf Talkers

– Gondolas Branding

– In-Store Branding

Karachi

Maggi Dinky Promo

Maggi Dinky Promo• Mechanics:

– Buy 2 x Maggi Noodles & Get a FREE Dinky

• Accounts: Key Accounts in Karachi, Lahore & Islamabad

• Premium:

– Free Dinky

• Launch month: February 2008

• Duration: Till Stock last

• POP:

– Shelf Talkers

– Gondolas Branding

– Special Promotion Pack

Nesvita Weigh Machine

Promo

• Mechanics:• Buy 2 x 1000 mL Nesvita & Enter a

LUCKY DRAW

• Accounts: 27 Local key Accounts (Nationwide)

• Premium:• Digital Glass-top Weigh Machines

• Launch month: February, 2008

• Duration: 30 Days

• POP:• Category Promoters

• Shelf Talkers

• Gondolas Branding

• Standees

• Nesvita Branded Drop Box

• In-Store Branding

Nesvita Weigh Machine Promo

Key Learnings

• Nesvita brand has a lot of potential and with focused attention we

can derive great results.

• We need to work on the awareness level by periodic sampling,

literature handouts & shopper interceptions.

• Shopper who bought Nesvita for the first time (switchers) gave

positive feedback / response that lead to repeat purchase.

NIDO Star Glass PromoAPRIL 2008

Makro Stores

• Mechanics:

FREE NIDO STAR Glass with every Nestle Nido 1000gm Promo MU*

• Makro Stores: – Makro Ravi, LHR

– Makro S.I.T.E, KHI

– Makro Saddar, KHI

– Makro Star Gate, KHI

• Launch month: April 2008 – Till stocks last

• Volume: 40 Tons

• Communication:– V-End Brandings

– 10-20 Sites

– Standees

– Pallet Wraps

– Special Promo Packs with Stickers

– Makro mail

– Branded Counters (Makro stores)

* 1 Promo MU = 2 x 1000g NIDO

NIDO STAR GLASS PROMOTION

Makro Mail 8

JUICE

PROMOTION

KEY

ACCOUNTS

SNAPSHOT

Juice Promotion

Scope: Nationwide

Duration: 6 weeks (June 2008)

Objective: To boost Juice Sales

Mechanics: Buy 1 x 1000 mL of Nestle Juices

– Nestle Orange Juice

– Nestle Apple Nectar

– Nestle Red Grape Nectar

Scratch & SMS the number to 8881 & Enter into a Lucky Draw (also get

a free ring tone)

Communication:

• Newspaper Ads

• Standees

• Instore Branding

Gifts:

• Air Ticket

• Generators

• I-Pods

• Mobile Phones

• Emergency lights

Observations…

• Initial issues with the stock dispatches.

• Stock widely available at all key

accounts.

• Promotion going good.

• Shopper feedback encouraging

• Sales going steady

• Final results shall be shared in post

evaluation form

EVERYDAY FREE TUC PROMO

MAKRO STORES

MAY 21, 2008

Everyday Promotion

Scope: Makro Stores - Nationwide

Duration: 3 weeks (June 2008)

Objective: To boost Everyday Sales

Mechanics: Buy 1 x MU of Everyday & get A FREE TUC

Volume: 35 tons

Communication:

• V-End

• 10 / 20 site

• Pallet Wraps

• Drop Downs

• Standees

• Makro Mail

• Special pack

Gift:

• FREE TUC (Half Roll)

Makro Mail Advertisements

NESVITA Yogurt Promotion

Nesvita Yogurt

PromotionScope: Selected Key Accounts in Karachi,

Lahore &

Islamabad

Duration: 3 weeks (June 2008)

Objective: To boost Nesvita Sales

Mechanics: Buy 2 x 1000 ml of Nesvita & Get

A Free Nesvita Yogurt

Communication:

• Category Captain

• Standees

• Gondola Branding

Premium:

• FREE Nesvita Yogurt 450 gm

NESVITA Yogurt Promotion

Nesvita PromotionScope: Selected Key Accounts in Karachi,

Lahore & Islamabad

Duration: 3 weeks (June 2008)

Objective: To boost Nesvita Sales

Mechanics: Buy 2 x 1000 ml of Nesvita, Scratch &

Win

Communication:

• Category Captain

• Standees

• Gondola Branding

Premium:

• FREE Nesvita Yogurt 450 gm

• Nike Vouchers

• Exercise Equipment

Maggi Recipe Mix Promo

Maggi Dinky Promo• Mechanics:

– Buy 2 x Maggi recipe Mix (Manchurian & Fried Rice) & Get a FREE Wooden Spoon

• Accounts: Key Accounts in Karachi, Lahore & Islamabad

• Premium:

– FREE Wooden Spoon

• Launch month: June 2008

• Duration: Till Stock last

• POP:

– Gondolas Branding

– Special Promotion Pack

– Standees

Maggi Noodles – Chaska

Launch