key challenges affecting design education

KEY CHALLENGESAFFECTING DESIGN

EDUCATION M. Titorenko, PhD

Presentation for School of Design, Northumbria University

© Copyright Maxim Titorenko

1. Internal challenges government-related/vary from country to country/technical

2. External challenges global/socio-economic/strategic

© Copyright Maxim Titorenko

Increase in student-to-staff ratio in the UK higher education

9 to 1 in 1980 vs. 28 to 1 in 2011

© Copyright Maxim Titorenko

New international student visa rules in the UK

-- Tier 1 post study work visa to end in

April 2012

-- plans to limit visas for overseas students© Copyright Maxim Titorenko

Full tuition fees for UK students from September 2012

© Copyright Maxim Titorenko

Drop in government funding per UK/EU student by £1000 per student while maintaining al least 90% student satisfaction in the National Student Survey

© Copyright Maxim Titorenko

Competition in the emerging design-based economy: new markets & new competitors

e.g. from MBA to Master of Business Design in

business schools

© Copyright Maxim Titorenko

New opportunities through collaborations, research and Affiliate Programmes with

-- business schools

-- businesses© Copyright Maxim Titorenko

Teaching design thinking through CPDs and short-term programmes to a wider audience:

-- designers

-- business people

-- hr people

© Copyright Maxim Titorenko

Broader curriculum for broader careers

© Copyright Maxim Titorenko

Teaching marketable design to prepare students for a commercial world

© Copyright Maxim Titorenko

DESIGN

EDUCATION

© Copyright Maxim Titorenko

About

Maxim Titorenko, PhD is a lecturer, researcher and practitioner in marketable design.He works on bringing vital issues of marketable design into the UK higher education. He helps design students develop a professional outlook beyondcreativity to aim design for the commercial market and to create products thatare marketable. This will enable them to meet the modern demands imposedby businesses and pursue a successful career in design as applied tobusiness. Maxim can be contacted at maxim.titorenko@gmail.com

© Copyright Maxim Titorenko